To assist you in sorting through the seemingly endless array of direct mail marketing companies, TopConsumerReviews.com provides you with an in-depth comparison of Best Direct Mail Marketing Companies.
Direct mail marketing is a powerful way to promote your company’s message. A targeted list of prospects and a strong offer are crucial for a successful campaign, but you also need the right creative elements to catch the attention of your audience. We’ve identified the best direct mail marketing companies to help you create an effective and engaging campaign that gets results.
Does Direct Mail Marketing Still Work?
Direct mail is a cost-effective way to get your brand’s message and offer directly in front of your prospects and customers. However, not every marketer’s aware of the resurgence in direct mail ROI.
Consider the following direct mail statistics:
- The customer response rate increased by 43% in 2016.
- The median return on investment (ROI) for direct mail is 29% compared to 23% and 16% for paid search and online display respectively.
- Direct mail response rates are 5.3% and 2.9% for mail sent to houses and prospect lists respectively while email has a response rate of 0.6% and an average click-through rate of 2% or 3%.
For any serious marketer, these figures show direct mail is still a game-changer, and a flexible addition to their larger marketing strategy.
Which Direct Mail Marketing Companies Can I Use?
Incorporating direct mail into your marketing campaigns is a great way to strengthen relationships with your customers and prospects. This is because direct mail allows you to provide hyper-focused content and foster deeper connections compared to using email alone.
PostcardMania — Best for Multi-Channel Marketing Campaigns
- POSTCARD & BROCHURE MAILERS
- OMNICHANNEL MARKETING SOLUTIONS
- 80+ INDUSTRIES SERVED
- DIRECT, EDDM, AND BULK MAILING
PostcardMania is great for high-volume postcard direct mail due to their excellent bulk discounting. They’re also a great option if you are looking to make direct mail one of many marketing channels.
Let’s take a look at the traditional direct mail options first. PostcardMania offers the following services:
- Postcard printing
- Postcard design
- Direct mailing
- Bulk mailing
- Mailing lists
- Every door direct mail (EDDM)
While they offer stellar postcard and brochure mailing campaign offerings, where they really stand out is their Everywhere Small Business product.
This is a multi-channel marketing effort that includes direct mail. In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking.
PostcardMania targets the people who receive your promotions in the mail across digital advertising channels. It brings multiple campaigns together for lead generation and brand awareness.
Pricing for high-volume standard-sized postcards starts at just $0.05 per piece. You likely won’t find a better bulk rate in the industry.
PsPrint — Most Options for Mailer Type
- WIDE RANGE OF PRODUCTS
- QUICK TURNAROUND
- CREATE A MAILING LIST
- MANAGE EVERYTHING ONLINE
PsPrint offers a wide range of products available for direct mail.
In fact they offer 10 types of mailers to send to prospective customers. That’s much more than other services which often offer just one or two mailer options.
PsPrint’s products include:
- Door hangers
- Rack cards
- Sales sheets
- Gift labels
This is a huge variety of direct mailers they’ll send for you. It’s also worth mentioning they offer mailing list processing (CASS certification, inkjet addressing, and postal resorting), foil stamping, die cutting, and even a graphic designer to work with you to get exactly the look you want.
PsPrint offers a quick turnaround as well. In just two to five days after printing is complete, your order can be mailed.
The entire process can also be managed online. Just select your product, upload your artwork, and attach your mailing list. PsPrint will even send you extra prints that weren’t mailed. The “overs” are free if they fit into one box.
For those of you who don’t have a mailing list, PsPrint will help you create one in less than 15 minutes. Just answer some questions related to your target market based on age, income, ZIP Code, and other details.
Head over to PsPrint today and browse the many available options.
Vistaprint — Most Postcard Designs
- POSTCARD MAILING SERVICE
- BUY TARGETED MAILING LISTS
- PROMOTIONAL PRODUCTS
- WIDE RANGE OF SERVICES
Vistaprint is one of the most popular printing solutions out there. While they’re most known for their business card printing service, they also offer a great direct mail postcard service.
They offer more than 1,000 postcard designs too—so they’ll likely have something that’s right for you and your brand.
Simply design your card, send them your list of addresses, and Vistaprint will handle the rest. Vistaprint has both standard and oversized postcards.
One other service I really like is their mailing lists. You can buy a targeted list directly through this platform as well. These lists can be targeted to audiences by demographic data, like income, hobbies, new homeowners, or even B2B-targeted industries.
Vistaprint is great because they have so many other products and services. No matter your marketing needs, Vistaprint has you covered. Some popular categories include:
- Promotional products
- Labels and stickers
- Bags and Clothing
- Trade shows
- Marketing materials
- Business cards
If you want your mailing service from the same provider as your promotional products and printing needs, VistaPrint puts it all in one place.
Gunderson Direct — Best for Hands-Off Marketing Campaigns
- FULL-SERVICE MARKETING AGENCY
- FREE CONSULTATIONS
- FULLY MANAGED CAMPAIGNS
- CUSTOMIZED SERVICES
Gunderson Direct is a full-service direct marketing agency. That means their representatives will work with you to create a fully customized direct mail campaign that’s perfect for your brand.
They give you everything you need to get the most out of your direct mail campaigns. Tap into their expertise to create mail campaigns that compliment and work in conjunction with your marketing strategy.
You’ll start with a consultation with the Gunderson Direct team. As a full service agency, they’ll make sure every aspect of your program is optimized for success—from testing, to data, messaging and offers.
From that consultation, you’ll get all the insights you need to build a successful program.
Gunderson Direct can help you create direct mail collateral from your in-house database as well as external sources. Their award-winning design team will provide you with targeted, print-ready creative and their production expertise ensures you’re mailing out high-quality material.
From start to finish, they’ll take care of most every aspect of your marketing campaign for you, making sure to consult with you as needed to make sure it gets the results you’re looking for.
They’ll even give you in-depth reporting and analytics so you can measure your success. That’s a rare offering when it comes to direct mail services.
Get in touch with their team to get a custom quote for your company’s direct mail needs.
PrintingForLess — Best for Targeting Specific Neighborhoods
- EXCELLENT EDDM SERVICE
- CUSTOM FREE PRINTING SAMPLES
- FREE TEMPLATES
- GREAT FOR POLITICAL CAMPAIGNS
PrintingForLess is a well-known and reliable direct mail service. It’s a one-stop shop for both printing and mailing.
They offer a wide range of tools like free templates, direct mail tips, integration with marketing automation platforms, and web-to-print for employees to have easy access to sales and marketing collateral.
Where they really stand out is their Every Door Direct Mailing (EDDM) service. They’ll work with you to determine a specific neighborhood or region that you want to target and make sure your mailers get to those houses.
This is great for promoting your restaurant or retail business’s opening day, local promotions, and other location-specific advertisements.
While a few other services on this list offer EDDM (such as NextDayFlyers), none of them offer it with the amount of variety of mailer types that PrintingForLess gives you.
They also have a lot of experience working with political campaigns to make sure their mailers get out to constituents and potential voters. If you’re holding an elected office (or aspire to), I highly recommend PrintingForLess.
What I like about PrintingForLess is that they really stand behind their product. If your mailing and printing aren’t on time, they’ll fully reimburse you for your incurred costs. That eliminates a lot of the anxiety that surrounds big marketing projects.
Before you start producing and mailing at scale, PFL will give you custom free printing samples. You can choose from different paper types, weights, coatings, binding options, and effects to see which one is the best for your business.
5 out of 5
Greetabl has created systematized a way to send unique and personalized gifts at scale, in a way that is more beautiful than anything I’ve ever seen done in the direct mail space. Plus, you can do it for under $15/box!
To be honest, I stumbled across Greetabl as a way to send small, personalized gift boxes to friends for their birthdays. But when I discovered that I could use them to send out branded gift boxes at scale for my business, I was beyond excited.
I love it because you can choose the design of the box (even design it yourself), include a logo card, write a customized message and even include unique photos within each box. Check out the screenshot below to see what I mean…
Greetabl’s corporate gift offering allows you to send gifts your clients will love. Features include:
- Insanely easy large or small orders
- Pick from their design catalogue or design your own
- Work with your own dedicated account rep or send them self-serve
- Upload personal photos and craft a special message
You can easily send a Greetabl box for as little as $12 depending on the gift or gift card you choose to include in your box. Plus, I negotiated a special offer for GMP readers, use promo code: GROWTH15 for 15% off. 🙂
Additionally, there are a few different pricing tiers if you want to use Greetabl for business or if you want access to special features.
- Perfectly priced: send the love without breaking the bank. I’ve used Greetabl to send hundreds of gift boxes to clients for $15/box.
- Make someone’s day in minutes.
- All of the thought, none of the effort.
- A slew of awesome gifts and gift cards to choose from that you can include.
- Get alerts as each package is sent and received
- I can’t think of a negative thing to say about this solution, just so grateful it exists!
4 out of 5
SaasMQL does more than just direct mail marketing. They are actually a full service agency specifically for SaaS companies, and one of their expertise happens to be direct mail. When you utilize SaasMQL’s direct mail services, you will gain access to their:
- Targeted Direct Mail Campaigns
- ABM Analytics
- SaaS-focused Demand Generation
- Campaign ROI in Salesforce
You will need to schedule a consultation with the company for pricing.
- Seasoned expertise in SaaS-focused, targeted campaigns
- Takes care of the entire campaign
- Great support and customer service
- Works primarily with venture-funded SaaS companies
- Company is not an exclusively direct-mail company
5 out of 5
Lob has created a direct mail system that works for the modern marketer. They let you program and control your direct mail campaigns the same way that you can control an email campaign or other digital marketing effort.
Lob’s direct mail features include things like:
- Automatic triggers, which allow you to scale your campaigns to the next level.
- A print delivery network that ensures your mail will travel the fastest route possible to its destination.
- Control over every detail. No rigid templates, so that you can test your mail design the way you want to test it.
- Dashboard and analytics that give you the granular insights you need to keep improving.
- Easy API integration, to make tracking easier than ever before.
Lob offers pricing plans based on the size of your business.
- Address verification
- Simple and easy to use API
- Great developer documentation
- Easy testing capabilities
- Trigger based mail system for easy scale
- Print delivery system that is optimized for the fasted delivery possible
- Set up and delivery times can sometimes be slower than other direct mail companies
With a shared love for storytelling and printing, we have strong relationships with our clients and are constantly innovating to deliver quality direct mail.