Best direct mail marketing services. Get your postcards and letters in front of postal carrier routes specific to your area of choice. Combined with our other marketing services, we help businesses grow by getting results from the ads they run.
Getting the best direct mail printing services for your business can help you see great results in your business marketing strategy. That’s why we reviewed the top direct mail printers to help you find the best option for your business. We looked at other factors, including customer service and company history, to determine which companies offer the best overall experience. Read on to learn which ones our experts determined are the top providers of direct mail marketing services.
Does Direct Mail Marketing Still Work?
Direct mail is a cost-effective way to get your brand’s message and offer directly in front of your prospects and customers. However, not every marketer’s aware of the resurgence in direct mail ROI.
Consider the following direct mail statistics:
- The customer response rate increased by 43% in 2016.
- The median return on investment (ROI) for direct mail is 29% compared to 23% and 16% for paid search and online display respectively.
- Direct mail response rates are 5.3% and 2.9% for mail sent to houses and prospect lists respectively while email has a response rate of 0.6% and an average click-through rate of 2% or 3%.
For any serious marketer, these figures show direct mail is still a game-changer, and a flexible addition to their larger marketing strategy.
Which Direct Mail Marketing Companies Can I Use?
Incorporating direct mail into your marketing campaigns is a great way to strengthen relationships with your customers and prospects. This is because direct mail allows you to provide hyper-focused content and foster deeper connections compared to using email alone.
PostcardMania — Best for Multi-Channel Marketing Campaigns
- POSTCARD & BROCHURE MAILERS
- OMNICHANNEL MARKETING SOLUTIONS
- 80+ INDUSTRIES SERVED
- DIRECT, EDDM, AND BULK MAILING
PostcardMania is great for high-volume postcard direct mail due to their excellent bulk discounting. They’re also a great option if you are looking to make direct mail one of many marketing channels.
Let’s take a look at the traditional direct mail options first. PostcardMania offers the following services:
- Postcard printing
- Postcard design
- Direct mailing
- Bulk mailing
- Mailing lists
- Every door direct mail (EDDM)
While they offer stellar postcard and brochure mailing campaign offerings, where they really stand out is their Everywhere Small Business product.
This is a multi-channel marketing effort that includes direct mail. In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking.
PostcardMania targets the people who receive your promotions in the mail across digital advertising channels. It brings multiple campaigns together for lead generation and brand awareness.
Pricing for high-volume standard-sized postcards starts at just $0.05 per piece. You likely won’t find a better bulk rate in the industry.
PsPrint — Most Options for Mailer Type
- WIDE RANGE OF PRODUCTS
- QUICK TURNAROUND
- CREATE A MAILING LIST
- MANAGE EVERYTHING ONLINE
PsPrint offers a wide range of products available for direct mail.
In fact they offer 10 types of mailers to send to prospective customers. That’s much more than other services which often offer just one or two mailer options.
PsPrint’s products include:
- Door hangers
- Rack cards
- Sales sheets
- Gift labels
This is a huge variety of direct mailers they’ll send for you. It’s also worth mentioning they offer mailing list processing (CASS certification, inkjet addressing, and postal resorting), foil stamping, die cutting, and even a graphic designer to work with you to get exactly the look you want.
PsPrint offers a quick turnaround as well. In just two to five days after printing is complete, your order can be mailed.
The entire process can also be managed online. Just select your product, upload your artwork, and attach your mailing list. PsPrint will even send you extra prints that weren’t mailed. The “overs” are free if they fit into one box.
For those of you who don’t have a mailing list, PsPrint will help you create one in less than 15 minutes. Just answer some questions related to your target market based on age, income, ZIP Code, and other details.
Head over to PsPrint today and browse the many available options.
Vistaprint — Most Postcard Designs
- POSTCARD MAILING SERVICE
- BUY TARGETED MAILING LISTS
- PROMOTIONAL PRODUCTS
- WIDE RANGE OF SERVICES
Vistaprint is one of the most popular printing solutions out there. While they’re most known for their business card printing service, they also offer a great direct mail postcard service.
They offer more than 1,000 postcard designs too—so they’ll likely have something that’s right for you and your brand.
Simply design your card, send them your list of addresses, and Vistaprint will handle the rest. Vistaprint has both standard and oversized postcards.
One other service I really like is their mailing lists. You can buy a targeted list directly through this platform as well. These lists can be targeted to audiences by demographic data, like income, hobbies, new homeowners, or even B2B-targeted industries.
Vistaprint is great because they have so many other products and services. No matter your marketing needs, Vistaprint has you covered. Some popular categories include:
- Promotional products
- Labels and stickers
- Bags and Clothing
- Trade shows
- Marketing materials
- Business cards
If you want your mailing service from the same provider as your promotional products and printing needs, VistaPrint puts it all in one place.
Gunderson Direct — Best for Hands-Off Marketing Campaigns
- FULL-SERVICE MARKETING AGENCY
- FREE CONSULTATIONS
- FULLY MANAGED CAMPAIGNS
- CUSTOMIZED SERVICES
Gunderson Direct is a full-service direct marketing agency. That means their representatives will work with you to create a fully customized direct mail campaign that’s perfect for your brand.
They give you everything you need to get the most out of your direct mail campaigns. Tap into their expertise to create mail campaigns that compliment and work in conjunction with your marketing strategy.
You’ll start with a consultation with the Gunderson Direct team. As a full service agency, they’ll make sure every aspect of your program is optimized for success—from testing, to data, messaging and offers.
From that consultation, you’ll get all the insights you need to build a successful program.
Gunderson Direct can help you create direct mail collateral from your in-house database as well as external sources. Their award-winning design team will provide you with targeted, print-ready creative and their production expertise ensures you’re mailing out high-quality material.
From start to finish, they’ll take care of most every aspect of your marketing campaign for you, making sure to consult with you as needed to make sure it gets the results you’re looking for.
They’ll even give you in-depth reporting and analytics so you can measure your success. That’s a rare offering when it comes to direct mail services.
Get in touch with their team to get a custom quote for your company’s direct mail needs.
PrintingForLess — Best for Targeting Specific Neighborhoods
- EXCELLENT EDDM SERVICE
- CUSTOM FREE PRINTING SAMPLES
- FREE TEMPLATES
- GREAT FOR POLITICAL CAMPAIGNS
PrintingForLess is a well-known and reliable direct mail service. It’s a one-stop shop for both printing and mailing.
They offer a wide range of tools like free templates, direct mail tips, integration with marketing automation platforms, and web-to-print for employees to have easy access to sales and marketing collateral.
Where they really stand out is their Every Door Direct Mailing (EDDM) service. They’ll work with you to determine a specific neighborhood or region that you want to target and make sure your mailers get to those houses.
This is great for promoting your restaurant or retail business’s opening day, local promotions, and other location-specific advertisements.
While a few other services on this list offer EDDM (such as NextDayFlyers), none of them offer it with the amount of variety of mailer types that PrintingForLess gives you.
They also have a lot of experience working with political campaigns to make sure their mailers get out to constituents and potential voters. If you’re holding an elected office (or aspire to), I highly recommend PrintingForLess.
What I like about PrintingForLess is that they really stand behind their product. If your mailing and printing aren’t on time, they’ll fully reimburse you for your incurred costs. That eliminates a lot of the anxiety that surrounds big marketing projects.
Before you start producing and mailing at scale, PFL will give you custom free printing samples. You can choose from different paper types, weights, coatings, binding options, and effects to see which one is the best for your business.>> COMPARE QUOTES
NextDayFlyers — Best for Fast Turnaround Times
- WIDE RANGE OF PRODUCTS
- RENT MAILING LISTS
- AFFORDABLE RATES
- FAST DELIVERY TIMES
True to their name, NextDayFlyers will give you an incredibly quick turnaround to make sure you get your mailers out quickly.
In fact, they offer next business day printing turnaround. Although you will pay extra for this premium service, it’s a great option for time-sensitive offers and campaigns.
With NextDayFlyers, your company can send:
- Mail rack cards
- Custom products
NextDayFlyers will store your inventory, verify addresses, presort your products, and send your mail. You can also rent mailing lists for campaigns as well.
Navigating through this platform is easy. Simply choose the size of your flyer, customize the cardstock, add a gloss or matte coating, and select your quantity. You can create artwork directly on their website or upload your own file.
You’ll see the cost for your direct mail campaign in real-time as you continue to make changes.
Cactus Mailing is a simple direct mail marketing company that offers design, printing and mailing services. While Cactus Mailing lacks a design tool like other options on the market, you can upload your own designs and use targeted mailing lists to fast-track your marketing strategy.
The service also provides direct mail brochures and expert printing services for promotional brochures. These are particularly popular with multiple establishments including restaurants, real estate, and retail businesses.
One of the unique things about Cactus Mailing is its Smart Marketing concept. This feature combines direct mail marketing materials with digital tools like landing pages and Google display ads to improve your campaign results.
If you opt for the combined service, Cactus Mailing offers discounts and a free, no-obligation direct mail marketing plan.
Cactus Mailing’s marketing experts are also available to help you increase brand awareness and boost sales for your business.
MailShark works like an extension of your in-house marketing team as it handles everything from design to printing and mailing for your marketing campaign. You can also use MailShark to print your promotional materials and have them delivered to your own address.
Apart from the above, the company offers targeted direct mailing, saturation mailing lists, Every Door Direct Mail (EDDM), new mover mailing program, and free design services.
MailShark’s direct mail and printing experts provide professional guidance for an effortless direct mail marketing campaign.
In addition, the company creates custom direct mail marketing solutions that suit your needs and budget, while increasing your sales. This way, you can focus more on your business and less on time-consuming marketing efforts.
Direct mail marketing is the process of sending written mail to a group of people in order to gain customers. A direct mail expert will employ strategies such as an offer, coupon, or other incentive to get you on the customer’s radar. We love Clutch because they provide great direction in a world full of unknowns.