Drip marketing is an email marketing strategy that sends emails based on a user’s actions. These emails can help build a relationship with your clients and promote your business. Drip marketing campaigns typically send automated messages to clients after they’ve taken certain actions such as downloading a product or making a purchase.Best Drip Marketing Email Software Best Drip Marketing Email Software Best Drip Marketing Email Software.
We are a cloud based company that specializes in building drip marketing email campaigns for tour companies. Our software is easy to use and intuitive. We have in app messages and game mechanics to help create urgency and drive bookings.
What is a drip campaign?
An email drip campaign is a series of automated emails that sends out to your email list subscribers, based on a specific set of predetermined parameters. These automations can be as simple or complex as you need them to be.
An example of a simpler drip email sequence is a free email course: someone signs up for the course on your website and receives daily emails with the course content written inside.
Other drip automations, like an abandoned email cart sequence that reminds people to come back and complete their purchase, are more complex since they require a few more considerations to run properly. Not only do you have to consider what might incentivize people to return and finish shopping (a picture of the item in the cart? a limited time coupon code?), but you’ll also have to include exit goals that will ensure the emails don’t continue to send once the order has been placed.
Note: We’re partial to the term “drip campaign,” but this marketing tactic goes by many names, including automated email campaigns, lifecycle emails, autoresponders, and marketing automation.
How to pick an email marketing app to send drip emails
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I’ve been using email marketing apps for the past eight years, and it continues to impress me when I see how many great options are available—and accessible—for every type of email marketing need. If you want to use drip marketing automation to optimize your funnels, you’ll need to choose between a number of really strong options, from tools that “just” send emails to full-featured CRMs with marketing automation that happen to include drip email features.
To give you a head start in finding the best solution to fit your email marketing needs, I spent several days testing a few of the best drip email marketing apps, many of which I use in my day-to-day work as a content marketer.
I signed up for each drip app, configured an opt-in form, integrated with my website, and started building a test list of subscribers. Then, I created a welcome drip automation that would send out whenever the opt-in form was submitted, which allowed me to not only test the setup features, but also get to see what kind of data and tracking analytics were available.
This research took me down a few rabbit holes and allowed me to identify the strongest standout features of each tool. In addition to those unique aspects, all the apps on this list offer at least the following features:
- Email personalization, so you can create a more intimate experience for your list subscribers. (“Hey you” might be a… fine way to begin an email, but using the subscriber’s first name is really powerful.)
- Segmentation, so the emails are only sent to relevant subscribers. At the most basic level, this might look like a four-email welcome series to new subscribers. More advanced segmentation techniques use tags to identify subsets of subscribers who’ve purchased a specific product, clicked a link in an email, and so on.
- Analytics, so you know what’s working and where you can improve. Most of the tools on this list include basic analytics like open rates. Some offer more advanced options, like A/B testing capabilities, email list health, and more.
- Affordability, because you don’t need to break the bank to get results. All the apps on this list have a reasonable starting price point, and most charge by the number of subscribers. This is where you’ll have to do your own research to see if your #1 pick will still make sense financially as you increase your email list size.
- Integrations that allow you to link your email drip campaign software with the other tech tools in your stack. This allows you to fine-tune your email sending strategy and reduces the manual work involved.
Building Drips:When you are creating your drip campaign, on each screen of SendX, you will clearly know what action to take so it’s very intuitive to use. Your drip campaign will be up and running in 4 simple steps.
In the email editor, you can choose a pre-existing template, add custom fields, timer (to show scarcity), images, videos etc.
You can customize all your emails to look like an extension of your website/brand by editing the HTML code.
Some interesting features that SendX provides are:
If you don’t want to send emails on Saturday or Sunday, you can just check this option. No messy rules or manual intervention required.
Check this box to track people who replied to any of the emails in the drip sequence.
Auto-generate UTM parameters:
This will automatically convert the links in your drip sequence to links with UTM parameters. This will help you track the website/page traffic coming from these campaigns. E.g. a link www.sendx.io can be converted to https://www.sendx.io?utm_source=sx&utm_medium=em&utm_campaign=wel&utm_term=hi
You can optimize your emails further by analyzing data provided through intuitive dashboards and heatmaps.
Dashboards give you key metrics – open rate, click-through rate, unsubscribers – for the overall campaign as well as hourly performance.
Heatmaps give you data on which CTAs and links are people clicking the most so you can use these patterns across your campaigns and even broadcasts.
Unlike other email marketing software where drip emails, modern templates are behind high-priced plans, with SendX, you get access to everything even if you are on your free trial.
Even after the free trial ends, you can access all editor functionalities, templates, 24×7 customer support (through email) for as low as $7.49/mo.
Customer.io provides a visual workflow builder to create your drip sequence logic. It’s easy to drag-and-drop different blocks. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users.
To create your emails you can choose from existing templates or start from scratch. If you start from scratch, you can use a drag-and-drop editor, rich text editor or HTML code.
They have a visual workflow builder that allows you to drag and drop components like emails, delays, conditional branching, segments etc., into the canvas to build your journey.
If you just want to send & track drip campaigns and don’t care about all other email marketing features, then you can choose from these selected platforms:
You can see the metric related to each step of the workflow in the sequence builder itself
To see how people are moving through the campaign, which emails are working, and which ones need optimization, you can go through the journeys metric.
You can export these reports as CSV and store them in your database.
They have a base price starting from $150 and you can send emails to up to 12K customers.
If you want to try before committing, they offer a 30-day free trial. You get access to automation and drip campaigns during the trial too.
Email Marketing – Send Drip Emails Free & Easily
We all know that Pabbly Email Marketing is a leading email marketing brand in the market. This is because of its affordable price, quality services, and awesome features. Drip emailing is a facility which comes preloaded with this marketing software.
You can easily automate email delivery of different marketing campaigns using drip emailing features and reach out to customers at times when they are most available to interact.
Drip Emailing In Pabbly Email Marketing –
With Pabbly Email Marketing drip mailing service you just have to create series of emails, schedule campaign, add contacts and the emails will automatically get delivered at the specified date & time in customer’s inbox without any manual efforts.
You also get free access to 500+ email templates which accept all types of customizations. Still, if you want to design your own emails that process is also simplified by Drag-Drop email builder which is easy to use and helps you design eye-catchy emails.
- Pabbly Email Marketing offers a free trial for sending unlimited emails to 100 subscribers for 7 days.
- After that, you can choose from multiple paid plans which range from $29 for 5000 users to $1599 for 1 Million users a month.
[Note:- Yearly subscription on any plan of Pabbly Email Marketing gives you 20% OFF]
MailGet – Drip Emailing Service
MailGet is the cheapest email marketing software in this entire list and it has got various advanced features. In fact, it allows you to connect multiple SMTP services at a time.
You can create beautiful, eye-catchy emails without writing a single line of code using its drag and drop builder. It supports most of the popular SMTP services and requires no complicated hosting or set-up.
Drip Campaigns In MailGet –
Drip emailing is a complicated process to practice, but not with MailGet email marketing software. This software is equipped with the variety of tools which simplifies the process of email creation, designing, scheduling and more.
Drip email automation feature helps you send a series of emails automatically to customers at scheduled time intervals, the major benefit is that it removes any type of manual intervention in email delivery.
- Send unlimited drip emails to 5,000 users in a month at the cost of $29 only.
- The next plan will cost you $49 on monthly basis for unlimited email delivery to 15,000 subscribers.
- Other than the above price plans MailGet has designed 11 more plans which can satisfy the needs of any size of business.
You need to be able to create drip marketing emails and drip marketing campaigns quickly, send those emails and track their results, all the while gaining new insight into your customers so you can target them better.