Best Ecommerce Email Marketing is a curated list of email marketing tools, services, and resources to help you get started with your e-mail campaigns. It features email marketing platforms like GetResponse, MailerLite, SmartrMail, and more!
With the Ecommerce Email Marketing feature, you can send beautifully designed, personalized emails to customers. It’s easy to add a single product to your email or a full product list with more information. Try it today—it’s absolutely free.
MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates, and opt-in forms.
MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.
Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.
Constant Contact stands out for its intuitive dashboard and easily-accessible features. It’s user-friendly and comes with support over the phone or live chat. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add video. It is also a complete contact management system.
Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.
While most platforms are designed to send email, Klaviyo was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. They include multiple abandoned cart follow-up sequences to increase conversions and sales.
Klaviyo integrates with all eCommerce web designer customer designed and standard CRM platforms to maximize your lead generation. It offers a complete automated marketing system that includes emails and ads. It is highly customizable for any targeted segmentation.
Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.
AWeber is another considerable email service provider and was one of the first email marketing tools to enter the market. Like MailChimp, one of its main strengths is the number of integrations it offers with eCommerce platforms.
If you’re looking for a comprehensive solution with access to top-quality support and a wealth of training materials, AWeber is a solid choice. It integrates with BigCommerce, Magento, and Shopify along with a host of other eCommerce-related apps and CRM platforms.
Pricing: Plans start at $19/month for up to 500 subscribers. For a subscriber base above 25,000, custom plans are available, and they offer a 30-day free trial.
Difficulty 🛠: Easy
Cost (out of 3 💰): Free
Unique feature 💡: Advanced features, low cost
Shopify App Store rating ⭐️: 4/5 (50 reviews)
Sendinblue is an email marketing service aimed at small to medium-sized businesses. With powerful CRM and automation features that streamline redundant tasks, it’s become a complete digital marketing hub for Shopify stores.
Key features include a library of templates you can use to create beautiful email newsletters that engage subscribers. It also lets you build subscription forms quickly and offers pre-built automation flows for welcome sequences, abandoned cart emails, and more.
Sendinblue also offers powerful features for Shopify merchants. For example, you can connect your customer list and purchase data to your Sendinblue account. With that information, you can segment and target groups of customers based on their purchase history and other details.
You’ll also be able to reach customers through multiple channels like SMS through the Shopify plugin, which businesses often use for order and shipment confirmation.
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰
Unique feature 💡: Ecommerce focused, packed with lead generation tools
Shopify App Store rating ⭐️: 4.6/5 (24,585 reviews)
Privy is the highest rated sales and email marketing app in the Shopify App Store. It’s used by over 400,000 merchants in 180 countries and has driven over $4 billion in sales.
Privy expands the boundaries of what email marketing solutions can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.
With Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.
Privy also provides features including:
- Support for custom storefronts
- Automated campaigns based on exit intent, cart abandonment, cart value, and website behavior
- Automated A/B testing to understand how to impact conversion rates
- Autoresponders and reminder messages to turn sign-ups into sales
- Ability to run cross-sell emails with Add to Cart buttons
- Lets you automate your email marketing with newsletters, abandoned carts, and purchase follow-up and customer winback emails
Privy is free for up to 100 contacts with unlimited pop-ups, dozens of targeting rules, and A/B testing. Paid plans start at $15 per month for all conversion and email tools.
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰
Unique feature 💡: Rich in ecommerce features and multichannel automation
Shopify App Store rating ⭐️: 4.7/5 (3,921 reviews)
Omnisend is a top-rated email marketing automation platform on Shopify, used by over 50,000 merchants. It features pre-built automation workflows and intuitive, no-code editing that make it easy to set up advanced email campaigns.
Omnisend comes with beautiful, stoppable automated emails for:
- Cart abandonment
- Product abandonment
- New subscribers (welcome emails)
- Customers likely to churn (win-back and reactivation emails)
- Customer feedback and product reviews
All messages, subject lines, and workflow settings are ready-made, so you can start running campaigns right away.
Omnisend features also include a drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups. You also get access to push notifications and robust segmentation to send messages across SMS, and you can use the built-in audience sync for Google and Facebook ads.
Omnisend also offers thorough analytics, campaign metrics, and unsubscribe tracking. These help you analyze campaign performance with personalized benchmarks compared against industry brands. You also can see product analytics and where customers are in your funnels.
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Behavioral automation triggers
Shopify App Store rating ⭐️: 4.6/5 (50 reviews)
With Drip, you get access to a world-class email and SMS marketing platform that ensures simplified A/B testing, smart segmentation tools, and powerful reporting to help you build effective drip campaigns. Key features include drag-and-drop design tools, pre-made mobile responsive email templates, autoresponders, and a one-click integration with Shopify.
To top it off, Drip provides marketers with tailored campaign recommendations for your store. You’ll never have to wonder what campaign to build next—Drip will tell you what will make the biggest impact on your sales and marketing.
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Backed by machine learning technology
Shopify App Store rating ⭐️: 4.9/5 (398 reviews)
SmartrMail is an easy-to-use, affordable, and powerful email marketing tool. Launched in 2016, its founders began SmartrMail because they were looking for an email marketing platform to market their online art marketplace and couldn’t find one.
They built SmartrMail with lots of automation tools for building email campaigns, including abandoned cart, welcome series, and thank you messages, with a goal in mind of making it quick and easy to send beautiful, well-designed emails for your ecommerce store.
Today, SmartrMail has a growing library of email templates to choose from. Or you can create your own with its WYSIWYG and full HTML editor. It also can help you decide which products to recommend to customers, using your Shopify data, to improve sales and customer retention.
If you have fewer than 1,000 subscribers, you can send up to 5,000 emails per month on the free plan. Paid plans start at $19 per month.
Hubspot’s email marketing tools are part of their much larger Marketing Hub plan, which includes everything from lead analytics to blog content management. It’s an intuitive platform, with all the features you would expect, and is ideal for those looking for a full suite of tools, not just an email marketing solution.
Pricing: Basic plans start at $200/month, and contracts must be pre-paid for a year. Enterprise plans start at $2,400/month. The free plan does not include email marketing. They offer a free demo.
Much like Active Campaign, Keap is a full-fledged solution for managing all aspects of your email marketing campaigns. Designed for smaller businesses, it includes features for segmentation, tracking, and automation. There are also hundreds of integrations with CRM systems, eCommerce platforms, and third-party software providers. They offer a 10-minute, webinar or one-hour live demo.
Keap’s features benefit online retailers, such as product promotion templates, payment integrations, and re-engagement campaign automation.
Pricing: Basic plans start at $85/month but increase to $174/month if you add the “eCommerce” and “Sales pipeline” features. There is also a one-time $299 fee “for new user training not included in the monthly quote.”
Get inspired to create engaging email campaigns, foster customer engagement, and get more sales. Our Ecommerce Email Marketing blog offers tips on email marketing strategy and more.