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Best Email Automation For WordPress

Automate your emails for your WordPress powered website using the best out-there email automation WordPress plugin. Drip your emails making it more personalised

If you want to build your email list and convert visitors into customers on complete autopilot, you NEED this plugin.Honestly, with free tons of responsive templates, new drag n drop editor, a/b testing tool and more – right inside your WordPress dashboard, GrowthFunnel is all you need now

 Sendinblue Subscribe Form and WP SMTP

Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue

Author(s): Sendinblue

Current Version: 3.1.38

Last Updated: March 25, 2022

mailin.3.1.38.zip88%Ratings90,000+InstallsWP 4.4+Requires

Sendinblue Subscribe Form and WP SMTP is the official WordPress plugin for the Sendinblue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard.

Key features:

  • Build custom subscription forms, and embed them in posts, pages, or widget areas
  • Use a drag-and-drop tool to create emails from scratch (or start from a template)
  • Segment and automate your newsletters in a variety of ways
  • View real-time statistics about your emails, such as clicks, opens, and so on

What you’ll need to use it:

In order to use this plugin, you’ll also need to use the Sendinblue email marketing service. You can get started with this service for free.


The plugin itself is free, and there’s a no-charge Sendinblue plan that lets you send up to 300 emails per day. Premium plans with higher limits start at $25.00 per month, the Lite version (20,000 emails / month), and go up to $65 for 100,000 emails / month.

Who should use it:

Naturally, if you’re already using the Sendinblue service, this is the plugin you want. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality.

 Email Subscribers & Newsletters

Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin

Author(s): Icegram

Current Version: 5.3.9

Last Updated: March 30, 2022

email-subscribers.5.3.9.zip92%Ratings100,000+InstallsWP 3.9+Requires

If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.

Key features:

  • Add a subscription box to your site for collecting email addresses
  • Send out email newsletters manually, or automatically based on specific triggers
  • Receive notifications when new subscribers sign up and send out automated welcome emails
  • View email data, such as when each was sent and viewed

What you’ll need to use it:

Email Subscribers & Newsletters makes use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.


Along with the free version, there’s a premium tier starting at $9 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.

Who should use it:

This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential. email marketing automation software in london

Emailsmart is an email automation software that serves for small and medium-sized transactions that care about privacy, gdpr and security. Based in London, the company offers boutique solutions that are GDPR compliant and affordable.


  • Unlimited contact size & billed only total emails sent
  • GDPR Compliant for EU Users
  • Affordable Prices
  • Boutique service with excellent support team


  • Integration options are lacking


GetResponse email automation tool

GetResponse is one of the best email service providers (ESP) and email marketing automation software in the market.

Even if it didn’t specify marketing automation capabilities at first, it did add some useful features such as autoresponder and much more. In this case, you can design your workflows with its easy-to-use drag-and-drop interface.


  • Straightforward and easy to use
  • Fast interface
  • They offer landing page building as well as email marketing
  • Value price compared to its competitors


  • Some users reported messages going to spam folders
  • Contact import issue
  • Limitation in integrating with other apps


Starting at $15/mo for 1,000 subscribers

G2 Rating: 4.2 out of 5



Author(s): Stefano Lissa & The Newsletter Team

Current Version: 7.4.2

Last Updated: March 28, 2022

newsletter.7.4.2.zip92%Ratings400,000+InstallsWP 4.6+Requires

Newsletter is another self-contained email marketing solution. Once it’s installed on your WordPress site, you’ll immediately be able to start collecting emails and sending newsletters – no complex setup required.

Key features:

  • Collect email addresses via a customizable widget, page, or form
  • Create newsletters using a responsive drag-and-drop system
  • Segment your list to target different audiences with specific messaging
  • Use a central status panel to configure the plugin and keep an eye on your campaigns

What you’ll need to use it:

You do not need any other tools or services to use this plugin, though it does give you the option of connecting to other SMTP plugins to help deliver your emails.


The base plugin is free, and there are a number of premium extensions to provide additional functionally. You can purchase these separately, or get them all for $76.59 for up to 3 websites or for $298.60 for unlimited number of websites.

Who should use it:

Newsletter is one of the best WordPress email marketing plugins if you want to carry out targeted campaigns. While it offers fewer automation options than some tools, it provides a lot of segmentation potential.


MailChimp email marketing automation software

MailChimp is another good email marketing automation software that allows you to customize your emails. You can send a welcome sequence to new subscribers automatically or send birthday wishes or any content you want.

Also, you can use it to prevent and recover from cart abandonment. If you want to personalize your order notifications from your store or re-engage with inactive customers, MailChimp is for you!

For those who are looking for effective email marketing automation software, it is a great tool to use.

Pricing is not that affordable when you compare it to other marketing automation software. It’s free for up to 2,000 contacts. However, it costs upwards of $425 or more per month depending on your total number of subscribers.


  • Saves templates and contacts so you won’t have to start over everytime
  • Provides an internal database that helps you store contacts
  • Intuitive interface


  • Understanding list segmentation can be a bit tricky.
  • Since they price based on the number of contacts, it can quickly get pretty expensive.


Free plan available with 2,000 contacts. Paid plans start at $10/mo for 500 contacts with custom branding and A/B testing.

G2 Rating: 4.3 out of 5


Wishpond email marketing automation software

Wishpond is not only concentrating on your email marketing automation but also covers a large portion of your marketing needs.

You can use Wishpond to,

  • capture leads
  • create landing pages
  • run social content, promotions, and discounts.

Wishpond has some functional features like other email marketing automation software that I’ve mentioned above. Dripping campaigns, customizing emails, and benefitting from real-time analytics and integrations might be given as examples.

You can track each lead in your database with a comprehensive overview. That means you can track your visitor’s activity individually.

It offers various packages for pricing but when you consider the service you get, it has reasonable pricing plans.


  • Excellent customer support
  • Drag and drop feature


  • No search bar to search a particular lead
  • Lag between campaigns
  • Unreliable email deliverability (based on user reviews)


Staring at $49/mo for 1,000 leads. You can schedule a demo for a custom plan.

G2 Rating: 3.9 out of 5

MailChimp for WordPress

MC4WP: Mailchimp for WordPress

Author(s): ibericode

Current Version: 4.8.7

Last Updated: March 2, 2022

mailchimp-for-wp.4.8.7.zip96%Ratings2,000,000+InstallsWP 4.6+Requires

This one connects your site to Mailchimp – one of the most popular email marketing services available. If you’re a Mailchimp user, this plugin will help you grow your list more effectively.

Key features:

  • Create custom sign-up forms and add them to your WordPress site
  • Integrate with a wide variety of form builder and e-commerce plugins
  • View detailed reports about your campaigns (premium only)
  • Send automatic notifications when new subscribers sign up (premium only)

What you’ll need to use it:

To use this plugin, you’ll need to also use the Mailchimp email marketing service. Mailchimp offers a free plan that includes up to 2,000 subscribers and 12,000 emails per month. The paid tiers start at $10 per month, and prices scale with the number of subscribers you need.


As for the plugin itself, the free tier is very streamlined. It only enables you to create sign-up forms and add them to your site. If you want access to more functionality, you’ll need a premium license, which starts at $59 per year.

Who should use it:

This is one of the pricier options on our list of the best WordPress email marketing plugins. However, it also offers integration with one of the most feature-rich services available. It’s worth considering if you want an email marketing solution that enables you to create complex and highly-customized campaigns.

Additionally, this is one of the best WordPress email marketing plugins if you’re already using the Mailchimp service.

 Benchmark Email

Benchmark email marketing automation software

Benchmark Email might be a good fit for you if you’re looking for a basic email automation system. There are a lot of people who don’t want to deal with technicalities and issues that require expertise in this field. For this reason, it has a user-friendly interface and great customer support.

It just does the basics quite well. You can use the drag and drop system without any trouble. I recommend this tool if you’re just after something simple. However, if you’re looking for something more powerful for your email marketing benefits, you should probably consider some other email marketing automation software.


  • User-friendly and straightforward
  • Ability to set limits to your email campaigns
  • Easy to navigate dashboard


  • Not so mobile-friendly
  • Doesn’t provide Email Usage report in downloadable format
  • Lacks automatic spell-checking


Free plan available for 250 emails per month. Paid plans start at $13/mo for unlimited emails but limited features compared to higher price plans.

G2 Rating: 4.1 out of 5

 HubSpot All-In-One Marketing

HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics

Author(s): HubSpot

Current Version: 8.7.7

Last Updated: March 15, 2022

leadin.zip88%Ratings200,000+InstallsWP 4.0+Requires

HubSpot offers a free reliable and feature-packed email marketing tool that’s suited for growing businesses. The tool is part of HubSpot’s free WordPress plugin.

With HubSpot Email Marketing, you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. HubSpot Email is automatically connected with HubSpot CRM, so you can tailor relevant emails based on any details you have such as form submissions and website activity.

Key features:

  • Create beautiful emails from scratch using the drag and drop editor, without any extra IT and designer resources needed
  • Use one of HubSpot’s goal-based email templates included in the free version
  • Personalize subject lines, content, links, attachments, and calls-to-action based on subscriber’s lifecycle stage, list membership, or any information in their contact records
  • Optimize email campaigns with A/B tests and analytics

What you’ll need to use it:

Simply install HubSpot’s free WordPress plugin and you’ll get access to HubSpot Email, CRM, and other free marketing and sales tools.


The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.

Who should use it:

HubSpot Email is suitable for any business, it’s free to start, and affordable as the business grows. Because it comes natively integrated with a free CRM, free sales and service tools, this plugin is ideal for teams that want to streamline their business, bringing all of their tools and data into one place.


Easily add a Welcome Message to any new subscriber. Automatically send a beautiful campaign from your WordPress blog. Send a monthly summary of your returns, which includes the number of posts published, backlinks created and social shares.

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