why do we need email automation? with the best email automation tools, you can schedule emaisl to be sent at a specific time. this allows your customers to feel unique, and makes them more likely to interact with the email the next time they see it. the best senders often use this method as well so that their emails hit the inboxes of their readers at the best time for their audience.
Our software is the best email marketing platform for ecommerce brands. You can audit your competitors with our email tracker and you can automate all your email campaigns. Start a free trial today.
ActiveCampaign is now used by over 60,000 organizations of all shapes and sizes.
ActiveCampaign is an email marketing automation tool which simply enables you to create drip emails that will boost your subscriber interaction, interests, demographics, history, and more.
You can use Active Campaign as a CRM and marketing automation software. You’re going to like this email marketing automation software in terms of email deliverability, affordability, customer support, and integrations.
- Excellent customer support
- Flexible and versatile
- Advanced features
- The learning curve is a bit challenging.
- There are some glitches reported by some users.
- The forms feature isn’t sufficient and not customizable enough
The minimum price plan costs $9/mo with annual payment for 500 contacts. The highest price plan is the Enterprise plan costing $229/mo.
G2 Rating: 4.6 out of 5
There are 48,000 small companies that use Hubspot which means it is ranked as one of the top email automation tools. In order to support your email marketing campaigns, it provides
- all-in-one CRM
- email marketing automation
- landing page builder platform
Probably the most advantageous part of HubSpot is its analytics. You can track your email campaigns in terms of conversions. But what about pricing?
Well, you should consider that it’s very affordable in the first place, costs about $50/month. However, the pricing can quickly get out of control. For example, if you want to add bonus features and grow your email list, you may have to pay $2,000/month annually. So, better be careful.
- Ability to customize the user experience based on behavior
- Great user interface
- Prices are too high for most startups.
- Not HIPAA compliant
The starter plan for HubSpot Marketing Hub costs $50/mo.
G2 Rating: 4.4 out of 5
Mailster is something of a halfway point between some of the options we’ve looked at so far. It’s a self-contained solution for WordPress, meaning that you don’t need a third-party service to use it. At the same time, it’s a premium-only plugin and offers a wider set of features than most free tools.
- Create emails using a library of templates and a drag-and-drop builder
- Set up customized automation, and send out emails based on specific trigger points
- Manage and segment your email lists within WordPress itself
- View detailed analytics on your emails and subscribers, via a centralized dashboard
What you’ll need to use it:
You won’t have to sign up for an external plan to use Mailster. At the same time, it’s compatible with many popular email sending services, such as SendGrid and Amazon SES. Integrating with these services is recommended as it will help you ensure your emails don’t end up in spam.
As we mentioned, Mailster is a premium plugin. It will cost you $59 for a one-site license, updates, and six months’ worth of support.
Who should use it:
If you can afford the upfront cost, and you want a tool that will fully integrate with your WordPress site, Mailster is one of the best WordPress email marketing plugins to choose from. It’s highly customizable, compatible with a wide range of plugins and services, and easy to manage directly from your site.
Current Version: 3.85.0
Last Updated: March 22, 2022
MailPoet is a freemium plugin that integrates smoothly with your WordPress dashboard. You can create, schedule, and send emails right from your site, and manage your lists as well.
- Create a subscription form, and embed it wherever you like on your site
- Build emails either from scratch or by using a variety of starter templates
- Set up multiple subscriber lists, and manage them within WordPress
- Send automatic signup notifications and welcome emails
What you’ll need to use it:
MailPoet can be used on its own, either by sending emails via your own server or a third-party service of your choosing. You can also sign up for a MailPoet sending plan, either free or premium.
The base plugin is free, and there’s also a free plan that supports up to 1,000 subscribers and includes premium features for free such as all WooCommerce features and segmenting. If you want access to statistics and reporting features, you can get the premium plugin for $99. Alternately, you can pick up the premium version and MailPoet’s sending service in combination, starting at $13 per month (prices scale with subscriber count).
Who should use it:
Besides being a full-featured WordPress solution, MailPoet’s chief advantage is its scalability. You can start out with the free plugin and only pay for more features and resources as you need them.
A good option for agencies
Benchmark is an interesting option for any business looking for a well-designed and easy-to-use email marketing tool.
While not quite as well known as other tools in the top ten, they’ve become an increasingly popular response to “Which tool are you moving to?” in our survey.
Benchmark do everything pretty well and are reasonably priced, but there’s one thing that really sets them apart from other email marketing tools – and that’s design.
Everything from their templates to the platform itself is beautifully-designed – and not just visually attractive, but great user experience. While that may seem trivial to some, it makes all the difference when it comes to understanding your data and creating the right impression with contacts.
Benchmark is a good choice for any small business that needs simple, easy-to-use email marketing and automation software. It’s likely to be a particularly good choice for small agencies and consultancies where design is important both from a staff training perspective – and also providing a good experience for clients.
What are Benchmark’s key features?
- Visual email builder
- Marketing automation
- 1,500+ Integrations
- Landing pages
- Surveys and Polls
- Sign-up forms
- A/B Testing
A good option for bloggers
ConvertKit is a relatively simple email marketing tool used almost exclusively by bloggers and online course instructors to develop their personal brands.
Their platform has no bells or whistles. It doesn’t even have email templates, as ConvertKit encourages its users to send plain-text emails to increase engagement. As most of its users are individuals trying to build a personal brand this makes sense, but it does make ConvertKit a poor-fit for other use cases.
If you’re a creator that just needs a simple tool to serve your audience with regular content, there’s no better tool.
OptinMonster is a premium WordPress plugin that gives you the power to automatically collect and segment email addresses. These can be segmented based on the user’s activity, inactivity, cookies, geographical location, and more.
OptinMonster lets you build stunning lead generation forms that are proven to grow your email list.
With its easy-to-use drag and drop builder, 50+ lead generation form templates, and 6 different campaign types, your forms will both work and look great.
It also offers seamless integration with many of the leading email service providers. That means you can exponentially grow your email list with OptinMonster and then send personalized automated emails via your email service provider.
Email Marketing Automation with OptinMonster
OptinMonster also offers a Real-Time Behavior Automation engine. This powerful engine identifies what users are looking for and shows the perfect optin campaign that’s more likely to convert them into customers.
For example, you can:
- Detect when your visitors are actively leaving leave your site to show relevant campaigns to convert
- Show targeted campaigns to visitors based on the area of the site they are visiting
- Recognize how visitors interact with other offers and follow up with new targeted campaigns
- And much more…
In a nutshell, OptinMonster boosts your email list by showing the right optin campaigns to the right people at the right time.
That means you can also collect and tag emails based on the users’ behavior and other available information.
Once you have segmented your email list, the only thing you need to do is integrate OptinMonster with your favorite email marketing service. Then, you can start sending targeted emails.
Features like this make OptinMonster one of the best tools for your digital marketing strategy.
Want to know what the end results will look like with OptinMonster? Take a look at a few examples:
- Before using OptinMonster, AdamEnfroy.com was getting just a few email subscribers. With OptinMonster, he added over 3000 subscribers to his list, which brings in $20,000 each month.
- Cosmetic Capital increased leads by 300% using a floating bar optin.
- After switching from another popup software, the Eczema Company saw an instant 2.5X boost in conversions.
Pricing: Starts at $9/month (when billed annually), so it’s perfect for small businesses to get started.
When it comes to the best email marketing platform, there’s no one-size-fits all choice. Many platforms boast clever features that make you rethink your current tool, but you often have to sacrifice ease if you want affordable pricing.