Emails are an efficient way to communicate with your customers, but you can’t be there all the time. The best email automation tools help businesses manage their email marketing strategy by streamlining feature-rich emails based on targeted lists and customer behavior.
Create emails faster with pre-made email templates. See how your emails look before you send them. Send thousands of emails at once, automatically personalize subject lines and content for each recipient, Schedule recurring email campaigns to be sent automatically at the best times. Notifications let you know when your emails are opened and if links are clicked so you can improve your campaigns over time.
What is Email Marketing Automation?
Email marketing automation is creating a series of automated emails that are triggered by the actions of the subscribers and sent automatically. The best thing about automated email campaigns is that you can increase ROI without even trying. You just need to set up the email marketing automation and it does the hard work on your behalf ‘automatically.’
You can effortlessly automate emails with automated mailing systems.
Of course, we can’t speak of one particular email marketing software that best fits you. It really depends on your,
- contact list size
Ok then, let’s dive into the best email marketing automation software that you can use for your email marketing efforts!
In the table below you can see the detailed comparison table of 36 services in the email marketing area.https://airtable.com/embed/shrhEBLty2SAmV6qE?backgroundColor=blue&viewControls=on
Best overall email marketing software
With over 130,000 customers, ActiveCampaign was the most commonly mentioned tool that survey respondents were planning to choose for email marketing software in 2022.
ActiveCampaign have earned their reputation as a leading email marketing automation tool by focusing on building a world-class product.
ActiveCampaign’s automation builder makes building automations easy, similar to using a flowchart
It’s by far the most advanced email marketing platform in our list, with machine learning and predictive tools enabling marketers to work smarter and deliver higher ROI.
Often credited for pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easy-to-use compared to some of the tools on our list.
ActiveCampaign’s intuitive drag-and-drop email marketing designer
And while the tip of the iceberg that you see with ActiveCampaign is category-leading, so is what’s below the surface. Their deliverability rates are exceptional (>99%), they integrate with 870+ third-party tools, and go far above and beyond with their security and compliance measures.
ActiveCampaign offers 870+ integrations including native integrations with Salesforce, Shopify, Google Sheets, Slack & more.
As an all-in-one sales and marketing tool, ActiveCampaign comes with an in-built CRM system to manage yours sales, live chat, and of course email marketing automation in one place.
A built-in sales CRM makes it easier to manage deals, but also connects to ActiveCampaign’s powerful automation engine
You’d be forgiven for thinking all of this might come at a hefty cost. Yet, starting at $9/mo, ActiveCampaign is reasonably priced and more affordable than many of the tools in this list.
ActiveCampaign recently published their Customer Success Commitment, which outlines 22 guarantees from their support team including free implementation and migration.
ActiveCampaign’s notable features:
- 125+ Email templates
- 500+ Automation recipes
- 870+ Integrations
- Send SMS, site messages & email
- Landing pages
- Split actions and A/B Testing
- Goal tracking, attribution & sales analytics
- Predictive content, sending & deal win probability
ActiveCampaign offers a free 14-day trial with no credit card required.
There are 48,000 small companies that use Hubspot which means it is ranked as one of the top email automation tools. In order to support your email marketing campaigns, it provides
- all-in-one CRM
- email marketing automation
- landing page builder platform
Probably the most advantageous part of HubSpot is its analytics. You can track your email campaigns in terms of conversions. But what about pricing?
Well, you should consider that it’s very affordable in the first place, costs about $50/month. However, the pricing can quickly get out of control. For example, if you want to add bonus features and grow your email list, you may have to pay $2,000/month annually. So, better be careful.
- Ability to customize the user experience based on behavior
- Great user interface
- Prices are too high for most startups.
- Not HIPAA compliant
The starter plan for HubSpot Marketing Hub costs $50/mo.
G2 Rating: 4.4 out of 5
A good option for transactional email
We use Sendinblue to send transactional emails for two of our ventures (Leadformly and Serene), as they’re one of the few email marketing providers with servers in the European Union (which helps with our GDPR compliance) and they have good deliverability rates (we’re currently at 98%).
While I can’t comment on their marketing automation features from first-hand experience, it’s evident from our customer surveys that it’s good, but lacks some of the more advanced features (such as goal tracking, native integrations, and annotations).
If you need an email marketing tool with a solid API to get your emails into inboxes with a good deliverability rate, Sendinblue’s pre-built developer recipes make it an excellent choice.
What are Sendinblue’s key features?
OptinMonster is a premium WordPress plugin that gives you the power to automatically collect and segment email addresses. These can be segmented based on the user’s activity, inactivity, cookies, geographical location, and more.
OptinMonster lets you build stunning lead generation forms that are proven to grow your email list.
With its easy-to-use drag and drop builder, 50+ lead generation form templates, and 6 different campaign types, your forms will both work and look great.
It also offers seamless integration with many of the leading email service providers. That means you can exponentially grow your email list with OptinMonster and then send personalized automated emails via your email service provider.
Email Marketing Automation with OptinMonster
OptinMonster also offers a Real-Time Behavior Automation engine. This powerful engine identifies what users are looking for and shows the perfect optin campaign that’s more likely to convert them into customers.
For example, you can:
- Detect when your visitors are actively leaving leave your site to show relevant campaigns to convert
- Show targeted campaigns to visitors based on the area of the site they are visiting
- Recognize how visitors interact with other offers and follow up with new targeted campaigns
- And much more…
In a nutshell, OptinMonster boosts your email list by showing the right optin campaigns to the right people at the right time.
That means you can also collect and tag emails based on the users’ behavior and other available information.
Once you have segmented your email list, the only thing you need to do is integrate OptinMonster with your favorite email marketing service. Then, you can start sending targeted emails.
Features like this make OptinMonster one of the best tools for your digital marketing strategy.
Want to know what the end results will look like with OptinMonster? Take a look at a few examples:
- Before using OptinMonster, AdamEnfroy.com was getting just a few email subscribers. With OptinMonster, he added over 3000 subscribers to his list, which brings in $20,000 each month.
- Cosmetic Capital increased leads by 300% using a floating bar optin.
- After switching from another popup software, the Eczema Company saw an instant 2.5X boost in conversions.
Pricing: Starts at $9/month (when billed annually), so it’s perfect for small businesses to get started.
As an effective email marketing automation software, Let Constant Contact allows you to send powerful emails with unique designs. Also, it is simple to use. You can arrange Facebook fan promotions, coupons, and deals with Let Constant Contact.
As the other email marketing automation software in the market, it provides an autoresponder. One of the important parts of this email marketing automation software is its affordable prices.
- Clear overview of demographics of email recipients
- Simple and easy to use UI
- Excellent customer support
- Has Constant Contact branding at the bottom of the emails
- Email templates tend to distort based on the platform recipients’ use.
- Email builder is a bit limited in terms of designing options
Price based on number of contacts, starting at $20/mo
G2 Rating: 3.9 out of 5
A good option for smaller e-commerce stores
I think it’s fair to say that Drip’s focus is on smaller to medium-sized e-commerce businesses, whereas our next email marketing tool (Omnisend) seems better suited to the larger e-commerce stores.
As you’d expect, Drip integrates deeply with all mainstream e-commerce platforms like Shopify, Magento and WooCommerce – as well as the more obscure and custom-made ones.
With built-in revenue analytics and tools to engage customers across multiple channels (from social channels to SMS) Drip is ideally positioned as a powerful tool for growing e-commerce stores.
Their pricing is also palatable, starting at $19/month for small list sizes.
What are Drip’s key features?
- Visual automation
- Email and SMS marketing
- Dynamic e-commerce content blocks
- Discount codes
- e-commerce Segmentation
- e-commerce store integrations
- Reporting dashboards
- Split testing sequences
Connect your custom applications, databases and feeds to automatically send personalized emails like welcome and anniversary emails. Use powerful segmentation to improve your open rates and time on site. Use advanced analytics to report directly in Keap or into Salesforce or Google Analytics.