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Well, email marketing has the highest ROI of any marketing method. Startups through fortune 500 companies use email marketing regularly to communicate with their customers. It’s simple and affordable to use, and it works.
What is Email Marketing Automation?
Email marketing automation is creating a series of automated emails that are triggered by the actions of the subscribers and sent automatically. The best thing about automated email campaigns is that you can increase ROI without even trying. You just need to set up the email marketing automation and it does the hard work on your behalf ‘automatically.’
You can effortlessly automate emails with automated mailing systems.
Of course, we can’t speak of one particular email marketing software that best fits you. It really depends on your,
- contact list size
Ok then, let’s dive into the best email marketing automation software that you can use for your email marketing efforts!
In the table below you can see the detailed comparison table of 36 services in the email marketing area.https://airtable.com/embed/shrhEBLty2SAmV6qE?backgroundColor=blue&viewControls=on
If you specifically look for marketing automation software for small business, you can also check our related article.
Current Version: 8.7.7
Last Updated: March 15, 2022
HubSpot offers a free reliable and feature-packed email marketing tool that’s suited for growing businesses. The tool is part of HubSpot’s free WordPress plugin.
With HubSpot Email Marketing, you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. HubSpot Email is automatically connected with HubSpot CRM, so you can tailor relevant emails based on any details you have such as form submissions and website activity.
- Create beautiful emails from scratch using the drag and drop editor, without any extra IT and designer resources needed
- Use one of HubSpot’s goal-based email templates included in the free version
- Personalize subject lines, content, links, attachments, and calls-to-action based on subscriber’s lifecycle stage, list membership, or any information in their contact records
- Optimize email campaigns with A/B tests and analytics
What you’ll need to use it:
Simply install HubSpot’s free WordPress plugin and you’ll get access to HubSpot Email, CRM, and other free marketing and sales tools.
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.
Who should use it:
HubSpot Email is suitable for any business, it’s free to start, and affordable as the business grows. Because it comes natively integrated with a free CRM, free sales and service tools, this plugin is ideal for teams that want to streamline their business, bringing all of their tools and data into one place.
A good option for marketing automation
Gone are the days where email marketing is about sending bulk newsletters.
In today’s digital landscape, it’s essential for email marketing to be smart; sending the right messages to the right leads at the right time, automatically.
That’s why all of our top ten email marketing providers provide marketing automation. As the name would suggest, this is Autopilot’s forte. To boot, they have one of the best-designed canvases for building email automation sequences.
Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather quirky way, allowing you to annotate your automation sequences with emojis, stickers and explanations, making it easy for teams to collaborate on building sequences.
Yes, it can get messy – but I’d rather that and be able to understand what’s going on, than having beautiful automation sequences that take half an hour to interpret.
Another feature I love about Autopilot is its ability to trigger actions in your other tools inside Autopilot. This saves having to configure integrations using a tool like Zapier and makes your sequences much easier to understand.
Autopilot’s reporting is also excellent, though, I’ll go into this in more detail in our section on reporting and analytics below.
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.
OptinMonster is a premium WordPress plugin that gives you the power to automatically collect and segment email addresses. These can be segmented based on the user’s activity, inactivity, cookies, geographical location, and more.
OptinMonster lets you build stunning lead generation forms that are proven to grow your email list.
With its easy-to-use drag and drop builder, 50+ lead generation form templates, and 6 different campaign types, your forms will both work and look great.
It also offers seamless integration with many of the leading email service providers. That means you can exponentially grow your email list with OptinMonster and then send personalized automated emails via your email service provider.
Email Marketing Automation with OptinMonster
OptinMonster also offers a Real-Time Behavior Automation engine. This powerful engine identifies what users are looking for and shows the perfect optin campaign that’s more likely to convert them into customers.
For example, you can:
- Detect when your visitors are actively leaving leave your site to show relevant campaigns to convert
- Show targeted campaigns to visitors based on the area of the site they are visiting
- Recognize how visitors interact with other offers and follow up with new targeted campaigns
- And much more…
In a nutshell, OptinMonster boosts your email list by showing the right optin campaigns to the right people at the right time.
That means you can also collect and tag emails based on the users’ behavior and other available information.
Once you have segmented your email list, the only thing you need to do is integrate OptinMonster with your favorite email marketing service. Then, you can start sending targeted emails.
Features like this make OptinMonster one of the best tools for your digital marketing strategy.
Want to know what the end results will look like with OptinMonster? Take a look at a few examples:
- Before using OptinMonster, AdamEnfroy.com was getting just a few email subscribers. With OptinMonster, he added over 3000 subscribers to his list, which brings in $20,000 each month.
- Cosmetic Capital increased leads by 300% using a floating bar optin.
- After switching from another popup software, the Eczema Company saw an instant 2.5X boost in conversions.
Pricing: Starts at $9/month (when billed annually), so it’s perfect for small businesses to get started.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
Mailster is something of a halfway point between some of the options we’ve looked at so far. It’s a self-contained solution for WordPress, meaning that you don’t need a third-party service to use it. At the same time, it’s a premium-only plugin and offers a wider set of features than most free tools.
- Create emails using a library of templates and a drag-and-drop builder
- Set up customized automation, and send out emails based on specific trigger points
- Manage and segment your email lists within WordPress itself
- View detailed analytics on your emails and subscribers, via a centralized dashboard
What you’ll need to use it:
You won’t have to sign up for an external plan to use Mailster. At the same time, it’s compatible with many popular email sending services, such as SendGrid and Amazon SES. Integrating with these services is recommended as it will help you ensure your emails don’t end up in spam.
As we mentioned, Mailster is a premium plugin. It will cost you $59 for a one-site license, updates, and six months’ worth of support.
Who should use it:
If you can afford the upfront cost, and you want a tool that will fully integrate with your WordPress site, Mailster is one of the best WordPress email marketing plugins to choose from. It’s highly customizable, compatible with a wide range of plugins and services, and easy to manage directly from your site.
Best Email Automations come packed with unique and powerful tools to help increase your sales, contacts, and popularity. With our powerful drag-and-drop Email Automation builder, over 700 mobile friendly email templates, and your own dedicated Email Automation consultant, it’s never been easier or more affordable to set up effective automation campaigns.