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Best Email Campaign Builder

The Best Email Campaign Builder from CRM is the best way to ensure your team’s email marketing campaigns go out on time and look great in every imaginable inbox. Carefully cultivated for both usability and user experience, this tool makes it easy for you to efficiently track and manage email campaigns from write up and design through to send time. Analysis tools included in the Best Email Campaign Builder can help you determine what type of content garners the best engagement, so that you can increase your clicks, opens and revenue.

No more struggling with your emails and trying to get the perfect layout. The Best Email Campaign Builder comes preloaded with pro-built templates, so you simply add in your text, images and product links before sharing across Facebook and Instagram.

Why Use An Email Template Builder?

Using an email template builder is a sure way to produce professional and attractive-looking email newsletters and campaigns.

If we compare a plain text email to an email designed using a template builder, we can clearly see why.

plain text vs html email

An email template builder will allow you to produce HTML designs, either by writing the code yourself or by using the drag & drop builder and ready-made templates.

Not only will it allow you to create branded emails that recipients will remember, but using a well-designed template will also lead to more engagement and a higher conversion rate. After all, in the plain text email above, there is no clear call-to-action, whereas the button used in the email on the right clearly indicates what action you need to take.

Other benefits include:

Save you time: Email template builders come with a number of ready-made templates and designs that you can easily customize to your needs. All the content options are already there (buttons, images, text, etc.) so it’ll take you no time to get the email looking exactly as you want it.

Ease-of-use: Most of the time these will be drag & drop editors, meaning that you won’t need any coding experience at all. Some builders are easier to use than others, but in general, they provide you with the means to create something attractive with zero prior experience.

Conveniently stored in the cloud: Being online tools, you don’t need to install any software on your computer. This is also a plus for larger teams who want to collaborate on any given email campaign, as most tools allow for multiple user accounts. It also makes editing and re-using a template very simple.

Branding: Upload your logo and customize the template with your brand colors and font. Save certain elements, like your header and footer, ready to be used in future templates.

Boost engagement: Add engaging content such as videos, image carousels, surveys and quizzes. Many email template builders will include these types of content blocks, meaning all you have to do is drag them over into the email you’re working on.

What Makes a Good Email Template Builder?

The answer to this question largely lies in your own requirements and preferences. Some might prefer a drag and drop email builder, others might prefer a WYSIWYG (What You See Is What You Get) editor. Those with some coding knowledge will no doubt appreciate additional customization options and the ability to edit the code. However, in general, these are the things to look out for:

  • A decent email template library
  • Fully responsive designs
  • Clean user interface/good UX
  • Sufficient customization options
  • Quick preview option
  • Collaboration features
  • Built-in image editing
  • Compatibility with email clients
  • Integration with email service providers

So, bearing all that in mind, let’s see how the top email template builders compare.

 Moosend – Best Free Email Template Builder

email template builder

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies

Unique feature: Advanced drag-and-drop editor and rich templates

Moosend is one of the best email template software you can use to create, send, and automate your email marketing campaigns. When it comes to template creation, the tool offers an advanced drag-and-drop editor that lets you build responsive email templates effortlessly.

The email designer has an email newsletter template library with a variety of ready-made templates. The editor is also equipped with all the elements you need to create a visually stunning email campaign that converts. And if you need a quick visual, the email designer has an image picker that integrates with Stock Photos, Google drive, social media platforms, and more.

Advanced elements are also part of the builder’s functionality, allowing you to add countdown timers, personalize your emails, and add conditional blocks to create dynamic content campaigns. As for template organization, Moosend enables you to create and save your custom templates in your library. So saving valuable time and keeping everything organized is guaranteed.

Overall, Moosend’s user-friendly drag-and-drop designer will help you create beautiful newsletter templates. Start converting your audience today by signing up for a free account.

Moosend Features

Moosend Pricing

Pricing starts at $9/month, giving you access not only to the template builder but also to transactional emails, marketing automation, landing pages, and more. You can also sign up for a free Moosend account to try the platform out —no credit card required.

Constant Contact – Second Best HTML Email Builder

Constant Contact email template designer

Pricing: Paid plans start at $20/month, 60-day free trial

Best for: Governments, Educational entities, Event Organizers

Unique feature: Branded template builder

Constant Contact is an email template builder that’s ideal for new email marketers who want to create an email newsletter in a few minutes. While simple, the template builder has a few limitations, especially in the variety of styles it offers.

Moreover, the email designer also lets you create responsive HTML email templates to deliver a unique user experience. However, to do that, you’ll need some coding skills. Constant Contact also sports a branded template builder that allows you to create email marketing campaigns based on your brand.

Constant Contact will also equip you with various templates you can grab and customize based on your needs. When it comes to automation, the email service provider offers autoresponders and basic automated workflows. While you can use them to target your audience with automated sequences, the tool isn’t famous for its flexibility, which is something that many Constant Contact alternatives like Moosend and ActiveCampaign offer.

Overall, Constant Contact’s email design software is a great tool for email marketers who want a simple and fast solution.

Constant Contact Features

  • Branded email templates to create branded messages
  • Powerful event invitations management options
  • A/B Testing tool to discover the most converting elements
  • Resend to non-openers automation option
  • Integrations with social media, CRM, and more

Constant Contact Pricing

Constant Contact doesn’t offer a free plan; however, it has a 60-day trial you can use to test it out. Then, the platform has two paid options starting at $20/month based on your subscribers.

Stripo – Free Responsive Email Creator

Stripo email template creator

Pricing: Paid plans start at $12.50/month, free plan

Best for: SMEs, SaaS, Freelancers, Bloggers

Unique feature: Dynamic AMP validation

Stripo is a free email template builder you can use to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and Constant Contact that also let you send emails. Nevertheless, the variety of templates and the ease of use make it a great tool to use along with your email service provider.

The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option will let you reuse your module creations, saving you time, and simplifying template creation.

The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in your inbox. Apart from that, the template builder lets you validate dynamic AMP emails to ensure a seamless user experience.

Overall, Stripo is a great tool to create beautiful email templates. To land your emails into your subscribers’ inbox, though, you’ll need an ESP.

Stripo Features

  • Easy-to-use without HTML code or CSS knowledge
  • Integrations with ESPs through API like Moosend
  • Embed videos in templates and gifs
  • VML buttons for email clients like Outlook
  • SaaS applications plugin

Stripo Pricing

Stripo has both a free plan and a free plugin version of the editor allowing 100 email creations/edits per month. For more, the tool offers two paid plans starting at $12.50, and three paid plans in its plugin version starting at $100, increasing the number of templates and storage you can have.

BEE (Dedicated email template builder)

bee email template builder

Apparently, over 1,000,000 people have built emails on the BEE platform, and with over 370 responsive templates available, you can imagine why. But how easy is it to use and what options might it be missing?

What I liked:

BEE has some pretty decent image editing options, plus you’ll have over 500,000 stock images and tons of fun GIFs and stickers to choose from.

You can add ESP-specific merge tags in order to add a personal touch to your content. Once your design is ready to go you can export it directly to your ESP (Mailchimp, HubSpot, Sendinblue, Gmail and ActiveCampaign are just some of those supported).

As well as the option to download the HTML, you can also download your design as a PDF, which could be handy if you need to print it.

bee email templates

What BEE could improve:

On the free plan, you won’t be able to save your projects for future use and you’ll be limited to a one-time export only.

I also had issues previewing the template as it kept giving me an error message.


Free plan comes with a stock image gallery and the ability to export the HTML with images.

Paid plans from $15/month for 3 projects and the option to export with or without the images. You’ll also be able to collaborate with team members on template designs.

Chamaileon (Dedicated email template builder)

chamaileon profile

Chamaileon claims that its email builder feels like Sketch & Google Docs combined. Having used both of these tools, to me, that sounds like a great combination of design freedom and ease of use. But how does it actually shape up?

What I liked:

You’ll have access to 100+ email templates – this isn’t as many as Stripo and BEE, but the templates are attractive and modern-looking, and they’re all responsive.

Though it doesn’t provide you with any stock images, editing your own images is made easy with its built-in editor that allows you to add filters, text, adjust the exposure, and much more.

If you want to share your design with a colleague or client, you can simply generate a shareable link (like in Google Docs) – this is really convenient.

chamaileon email templates

What Chamaileon could improve:

Its list of direct integrations is very limited, with just a few ESPs and CRMs. These are also not available for those on the free plan. This means that when exporting, you’ll be given the HTML code to paste into your ESP or you’ll need to download it as a .zip file, which some might not find ideal.

Unless you check the Keep me Logged in box, the platform will log you out if there is no activity. This can be a little frustrating as it doesn’t wait very long (maybe 30 minutes).


Free plan includes unlimited test emails, 5 exports/month and you can also invite people to collaborate with you on templates.

Paid plans start from $20/month for 5 seats, 15 exports/month, email and chat support and some integrations.

Try Chamaileon for free!

Topol (Dedicated email template builder)

Topol’s email template builder is perfect for absolute beginners, as you don’t need any coding or design experience to use it.

There are over 150 responsive templates available, 40 of which you can access for free.

A big advantage is how easy the drag and drop email builder is to use. It’s fast and, though there are plenty of customization options, it feels intuitive.

What I liked:

40 responsive email templates are offered for free. To be honest, I don’t see much difference between these free newsletter designs and the pro options, which is refreshing.

The download options are extensive; you can download the HTML (including images) or export it directly to email marketing platforms such as Sendinblue, Mailchimp or Constant Contact (on the Pro plan).

Editing the email templates is easy to do, plus the integration with Pexels means you have access to professional photos, though this feature is reserved for paying customers.

You can also create folders to keep your templates organized.

topol newsletter templates

What Topol could improve:

There could be more integration options – also be aware that these are only available on the paid plan. In fact, the free version is quite limited.


Free: unlimited templates and 5 GB of data traffic

Pro: $15 for 3 members per month


The Best Email Campaign Builder makes it easy to create beautiful emails that capture your brand and convert. Get started with free templates, master simplicity with our drag & drop editor, and get great results from the moment you start building.

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