Email design is a vital part of marketing communication. A good email template will make your company seem more trustworthy and professional, and can even improve your click-through rates. It’s important to choose the right color scheme, typeface, and gift the message a sense of energy that is cohesive with the brand. Do you have an awesome product or service to promote? If so, you’ll definitely want to obtain a list of the best email service providers. That’s why I’ve compiled a list for you below. Check it out and choose the best one for your business.
We’re going to be talking about some of the best email templates. I’m a graphic designer that has seen many types of emails and it’s been interesting thinking about which emails I’d like to run away with (in a good way). Have you ever wondered what the best design practices are for designing an email newsletter? If so, you’re in luck! My team and I have spent months researching how to design an email newsletter that’s clean, concise, and easy to read. We were also kind enough to come up with great designs of our own. The information we have can help improve your newsletter design and make it more attractive for customers to read.
Email Newsletter Design Examples
1) Collaborative Fund
Collaborative Fund is a venture capital firm that invests in early-stage, mission-driven companies. They use the power of business to solve social problems and advance social justice.
The team at Collaborative Fund wanted to create an email newsletter that would give readers a taste of what they do while also being a useful tool. The newsletter had to be visually appealing and easy to read, with information that was digestible but not overwhelming.
They started with a simple template, which they then customized by adding the Collaborative Fund logo and colors. Then they added their logo as an image, which allowed them to have some fun with it by changing the color and size on each page.
They also decided to include a video in their emails so readers could get an idea of how the company works firsthand. This video helped drive home their mission and attracted new talent for the organization.
In addition to these design elements, Collaborative Fund also included links at the bottom of each page so readers could easily navigate through their site if they wanted more information about any particular topic or project mentioned in their newsletter.
Starbucks is a coffee chain that has been around since 1971. It’s well known for its coffee and customer service, with its locations offering Wi-Fi, comfortable seating, and delicious pastries.
The company offers an email newsletter to its customers, which offers news about the company, special offers, and other information. The design of the newsletters is simple but effective—it features a large image at the top of the page that ties into the current theme or offer in some way, as well as smaller images throughout the body of the email.
The tone of this email is relaxed and casual; it feels like something you’d receive from a friend or family member. It also includes plenty of white space so that each column doesn’t feel crowded or overwhelming.
3) InVision LABS
InVision is a design platform that enables designers to create interactive prototypes and build apps. With InVision, you can share your designs with teams, clients and the public. The InVision LABS email template design example features a vibrant header with an eye-catching logo in the center accompanied by a short description of their service in bold text. The body of the email is divided into three sections: “Get Started,” “Our Team,” and “Contact Us.” This format allows for easy reading, as well as for users to quickly access the various links provided on each page.
GrubHub’s newsletter is a great example of how you can use a single image to convey a lot of information. The image, which shows a table full of different dishes with an empty seat in the middle, creates an immediate sense of emptiness and loneliness—but it also feels homey.
This is because each dish represents a different restaurant that GrubHub offers; the empty table seat represents your hunger; the smiling woman at the head of the table represents your hunger being fulfilled; and even though she has no food on her plate, she still looks happy. This creates a sense that you’ll be able to eat whatever you want and not feel left out or lonely while doing it.
Handy is a home services marketplace that connects customers with vetted, pre-screened professional contractors in their area. Handy launched in 2012 and has grown to have over 1,000 employees and more than one million active users.
Handy’s email design focuses on the company’s unique brand of small business empowerment. The emails are friendly and informal, using words like “Hey!” and “Wanted!” Instead of a traditional newsletter format, Handy uses a conversational tone to make the email feel like a friend is sending it directly to you.
The copy on this email is also well-written, because it speaks directly to what people want: “All the restaurants on your phone.”
Litmus is a great email design because it’s bold, simple, and eye-catching.
The use of bright colors and geometric shapes makes the design look like a colorful piece of artwork. It also gives the email the feeling that it’s fun to read and exciting to open. The design features bold headlines in all caps with short paragraphs underneath them. This makes it easy for readers to quickly scan through the content and find what they’re looking for without having to read through long paragraphs or too much information at once.
The Runtastic email newsletter design is a great example of how to create an email that not only looks attractive, but also contains valuable information.
The design of this email is simple and clean, with a strong focus on the product and the promotion it’s offering. The copy is straightforward and easy to read, while still maintaining a personal tone that makes it feel like you’re talking to someone you know.
It also uses a lot of white space—a design element that can be difficult to pull off successfully—and does so tastefully.
Runtastic is a fitness app that uses a variety of different exercises to help you stay in shape. The email design they used for their newsletter was simple, but it fit their brand.
The color palette used in this newsletter was dark blue, light blue and white. The blue shades were used to highlight the text and make it easier to read. The white space between the paragraphs helped to keep the design clean and easy on the eyes.
The white space also allowed for the images to stand out against the background of the email. The result is an email that looks modern and crisp with great attention paid to detail.
Cuyana’s emails are simple, elegant, and cheerful. They’re a great example of how to create a visually pleasing design that doesn’t sacrifice functionality.
The email is split into three sections:
- The top section contains the logo, an image of a hand holding a pair of sunglasses, and the newsletter title. The hand holding the sunglasses is an excellent choice for this section because it immediately draws attention to the fact that you’re looking at a Cuyana email—and you can’t miss it!
- The middle section contains information about what’s inside your email: product highlights, sales events, and other information that links back to their website. It also includes a button that lets you unsubscribe from future emails if you’re not interested in receiving them anymore (which is always nice). This section is easy to read and follow because it uses white text on a dark background.
- The bottom section contains links to their website and social media accounts so that viewers can find more information about Cuyana if they want to do so without leaving their inboxes (which is great!).
Ecommerce Email Design Examples
J.Crew is a popular clothing brand that sells its merchandise through retail stores and an online store. The company has been around for over 30 years and has a steady following of loyal customers.
One of the best features on the J.Crew website is the “Shop by Look” section, which allows users to create an outfit from different pieces of clothing, shoes, and accessories that they like. The user can then save their outfit as a “look” so they can easily come back to it later if they want to purchase any of the items in it.
This email design example shows off some of the best features of J.Crew’s website: consistency across platforms and a focus on user experience that encourages repeat visits by making it easy for customers to find what they want quickly.
Apple is one of the most well-known brands in the world, and they’ve been using email marketing for a long time. In fact, their first email newsletter was published back in 2001!
Apple’s emails are known for being simple and effective. They use bright colors and images that convey their message clearly and quickly. They also use video to engage their audience—one of their most popular videos features an adorable dancing robot that teaches people how to make an egg dance with them.
11) Union Made Goods
Union Made Goods is an online marketplace for handcrafted goods from independent American artisans.
The company sells everything from jewelry to home goods to furniture, and they pride themselves on maintaining a high standard of quality. To get their message across, they use an email design that clearly communicates their brand while also being pleasing to look at.
The Union Made Goods logo appears in the upper-left corner of the email, but it’s not the only image that catches your eye. The rest of the email features a variety of images that all speak to different aspects of the brand: handmade goods, independent makers, quality products, and so on. Each image has its own color scheme (which matches the color scheme used throughout Union Made Goods’ website), and each image has a clear purpose.
12) Shwood & Stanley
This email from Shwood & Stanley is a great example of an ecommerce email design that showcases the company’s brand, product line, and mission statement in a clear and concise way.
The creative team at Shwood & Stanley has done a great job of using white space to give this email just enough visual interest without overwhelming the customer with too much information. The color palette is simple and consistent, which helps customers recognize the brand as well-designed without being flashy or distracting.
The top section of this email includes a large image of one of their products, which serves as a call-to-action for users who might not have heard about the company before but are interested in checking them out further. The copy below the image explains what makes this particular item unique and why you should buy it now.
This email also includes a short description of their mission statement at the bottom, so even if you’re not ready to buy something right now, there’s still something here for you to read and learn more about this brand’s values and vision.
Harry’s is an ecommerce brand that sells men’s grooming products. It was founded in 2011 by Jeff Raider and Andy Katz-Mayfield. The company is based in New York City and has over 20,000 employees.
The company has received several awards, including the Fast Company Innovation by Design award, the Webby Award for Best Ecommerce Website, and the Retail Banker International Retail Excellence Award for Most Innovative Use of Technology.
The best email design services are defined by their impeccable reputations. The premium reputation of these companies has allowed them to become an absolute necessity to the success of a business and its communication with current and past clients. If you need help with your email campaigns, then you can use the above suggestions as a smart starting point in finding an excellent email designer.