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Best Email Marketing Automation Platform

Email marketing automation can be a powerful tool to help your business achieve its goals. By automating your email marketing, you’ll save time and money while building relationships with leads and customers who may not otherwise have heard of you. The right email marketing automation platform will help you use email to increase sales, improve customer loyalty, and strengthen your brand. That’s why we created this guide—to help you find the best email marketing automation platform for your needs.

What Is An Email Marketing Automation Platform?

Email marketing automation is a tool that helps you automate your email marketing. That means it can help you send emails based on the actions of your subscribers, such as signing up for a free trial, purchasing from your store or downloading an ebook. In short, when someone performs one of these actions, an automatic email will be sent out automatically to them so they’re notified about whatever it is that just happened.

Why Do You Need Email Marketing Automation Platform?

Email marketing automation is a powerful tool that can help you grow your business. It’s used by millions of companies around the world, from small businesses to large enterprises.

Why do you need it? Well here are a few reasons why:

  • Save Time and Money
  • Increase Sales
  • Improve Customer Experience
  • Increase Customer Engagement

The best email marketing automation platforms are designed to help marketers automate repetitive tasks and focus on more strategic activities such as identifying new leads and nurturing them through the sales funnel. This means that you’ll have more time to spend on other things like enhancing your product offerings or improving customer service.

What to Look for in an Email Marketing Automation Platform?

When looking for an email marketing automation platform, you should consider the following:

  • Integrations. An email marketing automation platform needs to be able to integrate with your CRM and website so that it can deliver personalized content in real time. You also want a tool that supports integration with other popular platforms such as social media and analytics services.
  • Coding. Some platforms require technical coding skills (which most small businesses don’t have), while others are easier for non-coders to use.
  • Customization/design editor(s). Most email marketing automation tools let you customize templates or design new ones from scratch, but some allow more customization than others—like Mailchimp’s drag-and-drop interface or Campaign Monitor’s visual drag & drop builder for HTML emails. Others make it easy to add custom CSS code directly into your emails using inline text editors like those found in AWeber and ConvertKit (two well known providers)

How Much Does an Email Marketing Automation Platform Cost?

How much does an email marketing automation platform cost?

The answer to this question depends on the features you need, but there are also some free options available. Here are some tips for finding and using them:

  • If you’re only sending a few emails and don’t need advanced features, try Mailchimp or Campaign Monitor. Both of these services offer free plans that will work well for small businesses or nonprofits.
  • If your company is sending multiple types of emails to different groups at the same time (for example, welcome emails after someone signs up, monthly newsletters in addition to transactional messages), then it’s probably best for you to use a paid service like SendGrid or HubSpot Marketing Automation. These tools have robust feature sets that can help automate your campaigns more efficiently than their free counterparts listed above would allow

Best email marketing automation platforms.

If you’re looking for an email marketing automation platform, there are a few things you should know about. These platforms offer the following:

  • Automated workflows to make your life easier and save you time.
  • A/B testing functionality to test different subject lines, content, design elements and more.
  • Segmentation tools so that only the right people get your emails.

The best email marketing automation platforms according to us are: HubSpot (read our review), MailChimp (read our review), Constant Contact (read our review), Campaign Monitor (read our review), MailerLite (read our review), GetResponse (read our review) ActiveTrail (read our review).

Find the best email marketing automation platform for your business.

Email marketing automation is a tool that allows you to send emails automatically and on schedule. It helps you streamline your marketing efforts so that you can spend more time doing what really matters: growing your business. However, there are hundreds of platforms to choose from, so how do you know which one is right for you? The best email marketing automation platform will give you access to all the features and integrations that matter most for your business. It should be easy-to-use (and maybe even fun!) If it’s not clear how they handle customer support or if they offer a free trial period where you can try out their services before committing, consider looking elsewhere. Finally, keep in mind how much it costs—the best email marketing automation platform isn’t always necessarily the cheapest option out there!


ActiveCampaign is a marketing automation platform that helps you grow your business. With ActiveCampaign, you can send personalized emails, track engagement and automate follow-up emails.

ActiveCampaign has a free plan, so you can try it for free.

AWeber Communications

AWeber is an email marketing platform that allows you to create and send email newsletters, manage subscribers, and track results.

AWeber was founded in 2001 and has since grown into one of the most popular email marketing platforms with over 500,000 users worldwide.

Benchmark Email

Benchmark Email is a professional email marketing service that helps you send emails to your audience. It is a cloud-based service that offers email marketing automation and campaign management.


Campaigner is a cloud-based email marketing platform for small businesses, agencies and nonprofits. It’s great if you’re looking for an easy-to-use tool that doesn’t require any coding skills: Campaigner offers drag-and-drop functionality, so you can easily customize your emails without writing a single line of code. Plus, Campaigner helps you create responsive templates and then sends them out to various devices while tracking the results of each campaign in real time.


Campaign Monitor is an email service provider that offers a variety of different plans to fit your needs. Their free plan includes up to 2,000 subscribers and 12,000 emails per month. Their paid plans offer up to 100,000 subscribers and 12,000 emails per month at a more affordable price point.


ConstantContact is the best option for small businesses because it offers a wide array of features, including an easy-to-use email template editor and excellent customer support.

The service has a free plan that can be used to send up to 500 emails per month, with no limits on how many contacts you can add or which features you use. There’s also a 30-day free trial so you can try out all its features before signing up for a paid plan.

ConstantContact offers several paid plans starting at $20 per month (the highest we recommend). The company also has a dedicated Small Business Marketing Center where you can find more resources about growing your brand online, including articles and webinars about email marketing. Besides these resources, ConstantContact provides 24/7 phone support as well as an online knowledgebase where customers can find answers to their questions regarding any aspect of the software.


Delivra is a cloud-based email marketing platform for small and medium-sized businesses. In addition to easy setup and use, it has a drag-and-drop interface that makes it simple to create responsive templates.

Delivra offers excellent analytics tools in its dashboard, including the ability to track opens and clicks on specific links within emails. It also displays when your subscribers are most receptive to receiving your messages so you can schedule them accordingly.


If you’re looking for an email marketing platform that offers a free plan, dotmailer is worth checking out. It’s a London-based email marketing company that offers a cloud-based solution for sending out emails. Users can get started with the free plan or pay based on their needs with the paid plans and business plans. There’s also a professional plan for users who want more customization and control over their inboxes.

Emma, Inc.

Emma is a powerful email marketing platform that allows you to create, send, and track emails. The tool is best for small businesses, agencies, nonprofits and digital marketers that want an all-in-one solution for email creation and delivery.

Emma combines the ability to craft beautiful emails with flexible targeting options. You can easily create both text message and HTML templates with pre-built design blocks or custom blocks based on your own brand guidelines.


GetResponse is a cloud-based email marketing platform that lets you create, send and track email campaigns. You can use the free version for up to 2,500 subscribers, or upgrade to one of their paid plans for more advanced features.

iContact Corporation

If you’re looking for an affordable, easy-to-use email marketing platform, iContact might be a good fit. The company offers a suite of tools that help you build your database and send customized emails to subscribers. The platform also has social media integration so you can do cross-channel marketing.

iContact is one of the most popular email marketing platforms on the market today with over 13 million users worldwide.

Infusionsoft by Keap

Infusionsoft is a sales and marketing software company that was founded in 2001 by Ryan Deiss, Todd Pedersen, and Dan Sullivan. The company’s headquarters are located in Chandler, Arizona.

Infusionsoft has over 200,000 customers worldwide.

JangoMail, Inc.

JangoMail, Inc. is a cloud-based email marketing platform that helps businesses send emails to their customers. With the JangoMail platform, you can create and send HTML emails, including images and videos; set up automated campaigns; track performance; manage lists of subscribers; and more. The company uses Amazon Web Services (AWS), which means it has Tier-1 infrastructure to ensure high availability without any downtime or security risks.*

  • This is not an endorsement of JangoMail as an organization or its product in particular—although we do like them!

MailChimp, Inc.

MailChimp, the popular email marketing platform, has the most user-friendly interface of all the options we tried. If you have no experience with email marketing and would like to learn how to use this tool for your business, MailChimp is a great place to start.

We really like that MailChimp allows users to create several different types of campaigns (e.g., product sales or welcome newsletters). Users can also customize their emails with images, text formatting, links and more. Emails can be set up as plain text or HTML messages depending on your preferences (and what type of device they’ll be read on).

MailChimp’s pricing structure includes one free account option if you have less than 2,000 subscribers per month but charges $10 per month when you reach 2k subscribers or more—which is still pretty affordable given its many features and ease-of-use!


Mailigen is a French email marketing platform that has been around for over 10 years. It offers both a free plan and paid plan, so you can try out their features before committing to the monthly fee. The free version comes with 25,000 emails/month, whereas the paid version comes with unlimited emails/month.

Mailigen also has mobile apps for iOS or Android devices (which are not connected to your account), so you can create and send campaigns from anywhere at any time. You can use Mailigen’s drag and drop email builder to easily create HTML templates for your email campaigns without having any coding knowledge or experience in design software like Photoshop or Illustrator®©™ etc…

Mailigen has its own responsive email designer that makes it easy to customize your emails by adding images, text boxes & buttons within minutes instead of spending hours on complex coding that may affect how they look on mobile devices such as iPhones®, iPads®, Androids™ etc…

Mailjet SASU

Mailjet is a cloud-based email marketing platform that helps businesses send emails, manage newsletters and automate marketing campaigns.

Mailjet offers a free plan that includes 500 emails per month and a paid plan that starts at $49/month. The paid plans offer features such as automated campaign creation, customizable templates with drag-and-drop builders and real-time analytics.


We hope this article has helped you find an email marketing automation solution that meets your needs. If you’re looking for more information on how to get the most out of your email marketing campaign, check out our blog post on how to create a successful drip campaign.

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