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Best Email Marketing Automation Software

Email marketing is a powerful way to reach your customers and generate leads. But if you’re not careful, it can also be complicated and time-consuming. That’s where email marketing automation tools come in! Which email marketing automation software you choose to use will depend on a number of factors. Think about your business and what you want to achieve from your email campaigns. Do you want to build relationships, sell products, or drive traffic? With so many email marketing tools available it can be overwhelming choosing one. It is important to understand what each tool does and have examples of how it can work for your business. List-building is a vital tool for anyone running their own business. In fact, without one, you’re pretty much dead in the water. On one hand, sure. The world of digital marketing gives you a lot of funnels you can use to get an audience and make sales. But when it comes down to building your list, there’s no better funnel than email marketing automation software…

Email marketing automation can increase your ROI and make you a better marketer. And, it’s not as complicated as you might think. Here, I’ll tell you how to get started with email automation and highlight the best software on the market. There are multiple email marketing automation tools that you can use to improve your campaigns and grow your subscriber base. Some may be better than others, but all of them are beneficial to some degree. Email is still one of the most popular and highly effective platforms for marketing campaigns. In fact, statistics show that 62% of consumers trust emails compared to only 32% for social media posts. This presents a huge opportunity for online businesses that have yet to adopt email marketing into their strategies. It’s one of the most frequently asked questions when it comes to email marketing. What is the best email marketing automation software? I’ll admit that there are a lot of options to choose from, whether you’re looking for free or paid apps.Truthfully, it depends on your needs at the moment and future plans for your business. Here are my go-to choices when it comes to email marketing automation software.

What is Email Marketing Automation Software?

Email marketing automation is a way to manage and track your email campaigns. Automation software helps you send emails to your customers automatically based on their actions. For example, if a customer clicks on the link in one of your emails, you can have an automated rule send them another email with a discount code or coupon for their next purchase.

Automated rules are not only useful for sending out discounts, but also for nurturing relationships with leads who haven’t yet converted into sales by following up with them regularly via email (i.e., every two weeks). You can also use automation software in order to reduce manual labor while managing campaigns and tracking performance metrics like open rates, clickthrough rates (CTR), and conversions—all while reducing costs associated with maintaining an internal team dedicated exclusively towards managing these tasks manually!

How Do Email Marketing Automation Tools Work?

Email marketing automation tools are software programs that help you send emails to your subscribers at the right time, based on their behavior. For example, you might send a welcome email to new subscribers, a monthly newsletter to subscribers who have opened your emails and made purchases in the past month, and/or discount coupons for products that they may be interested in purchasing now.

What Are Some Benefits of Email Marketing Automation Software?

There are several benefits of using email marketing automation software. First, it allows you to send automated messages and campaigns. You can set up the software to automatically send out specific messages at designated times or when there is a certain event, such as when a new user signs up for your newsletter or when someone makes an order on your website.

Secondly, the software also allows you to track the effectiveness of these messages and campaigns so that you know what’s working for your business and what isn’t. This helps ensure that you keep sending out only high quality emails that will result in more sales or leads for your business.

Thirdly, another benefit is that it lets you segment different groups of people into subgroups based on their interests so that they receive only relevant content from your company—and not clutter from other companies trying (and failing) to sell them something they don’t want (or need). These segments could include topics like “Winter Clothing” or “The Best Places To Travel In Europe.” And if someone leaves one section because they’re not interested in its content anymore? No problem: just move them over into another category where they’ll be more receptive!

It also helps create landing pages and forms which are essential tools needed by marketers today who want quick conversions without doing hours worth of research beforehand–that’s why I recommend HubSpot CRM Pro because this system does both seamlessly!”

What Are the Best Email Marketing Automation Software?

  • Getresponse
  • Hubspot
  • Mailchimp
  • Sendinblue
  • Constant Contact


GetResponse is an email marketing tool that’s extremely popular among small business owners, and it’s easy to see why. GetResponse is easy to use, affordable and can help you automate your email campaigns with ease.

GetResponse is a perfect fit for small businesses that are just starting out or have limited resources. The company also offers a wide range of pricing plans that cater to any size or budget, which means you can get started with this tool regardless of how much money you’re willing to spend on it. Since GetResponse doesn’t require a long-term commitment, there’s no risk involved in trying it out either.


HubSpot is a marketing automation platform that helps you grow your email list, convert leads, and close customers. It’s also a complete marketing platform with CRM (customer relationship management) tools like lead tracking and contact management; blogging software for creating blog posts and landing pages; SEO features to help you increase organic search traffic; and analytics so you can track everything from social media engagement to website traffic.


Mailchimp is a freemium email marketing automation software that has been around since 2001. It’s used by more than 10 million users, and there are plenty of reasons why it has attracted so many customers.

Mailchimp has a clean and user-friendly interface, which makes it easy to use for beginners as well as advanced users. The platform also offers a huge list of features that you can use for your marketing campaigns—from sending automated emails to building landing pages, from creating email templates to managing social media profiles, Mailchimp does not lack in any department when it comes to helping marketers get the job done.

In addition to all these great features, Mailchimp enjoys an excellent reputation among its users because of its reliable service and good customer support system (the company even offers 24/7 live chat).


Sendinblue is a French company that was founded in 2009. It’s now one of the most popular email marketing automation platforms, with over 200,000 businesses worldwide using it to automate their email campaigns and manage their mailing lists. The platform offers both a free plan for small businesses (which comes with 2 GB storage) and paid plans starting at $19/month for up to 400 subscribers on the Pro plan.

Sendinblue offers an easy-to-use drag-and-drop interface where users can create templates or design emails from scratch, including HTML code snippets if needed. Emails can be sent manually or scheduled to go out automatically once you’re ready to send them out—or even schedule follow-up messages based on user behavior!

Constant Contact

Constant Contact is a well-established email marketing tool that has been around for over 20 years.

Constant Contact offers a free 14-day trial and a free 30-day money-back guarantee.

Constant Contact has a simple interface and easy-to-understand analytics.

The great thing about email marketing software is that there are many options, each offering different benefits.

The great thing about email marketing software is that there are many options, each offering different benefits.

First, it’s important to remember that there are two types of email marketing software:

  • Paid – These services have a cost associated with them, but can be more powerful than free alternatives.
  • Free – These services tend to come with limitations in functionality and may not be as robust or easy to use as paid tools.


With so many options available, it can be hard to choose which one is right for your business. We hope this article has helped you narrow down your choices and find an automation tool that works well with your business’ needs. But if you still have questions or concerns about email marketing automation software, don’t hesitate to reach out with them!

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