Best Email Marketing Automation Tools

Hello, Internet Marketer! It’s no secret that effective email marketing is an integral part of any digital marketing strategy. So, the question becomes – what are the best email marketing automation tools to help you improve your business?

Finding the best email marketing automation tools to help with your business can be a daunting task. Review these 11 tools and find out which one best meets your business needs.

Active Campaign

Active Campaign email marketing automation software

ActiveCampaign is now used by over 60,000 organizations of all shapes and sizes.

ActiveCampaign is an email marketing automation tool which simply enables you to create drip emails that will boost your subscriber interaction, interests, demographics, history, and more.

You can use Active Campaign as a CRM and marketing automation software. You’re going to like this email marketing automation software in terms of email deliverability, affordability, customer support, and integrations.

Pros:

  • Excellent customer support
  • Flexible and versatile
  • Advanced features

Cons:

  • The learning curve is a bit challenging.
  • There are some glitches reported by some users.
  • The forms feature isn’t sufficient and not customizable enough

Pricing

The minimum price plan costs $9/mo with annual payment for 500 contacts. The highest price plan is the Enterprise plan costing $229/mo.

G2 Rating: 4.6 out of 5

 Hubspot

Hubspot email marketing automation software

There are 48,000 small companies that use Hubspot which means it is ranked as one of the top email automation tools. In order to support your email marketing campaigns, it provides

  • all-in-one CRM
  • email marketing automation
  • landing page builder platform

Probably the most advantageous part of HubSpot is its analytics. You can track your email campaigns in terms of conversions. But what about pricing?

Well, you should consider that it’s very affordable in the first place, costs about $50/month. However, the pricing can quickly get out of control. For example, if you want to add bonus features and grow your email list, you may have to pay $2,000/month annually. So, better be careful.

Pros:

  • Ability to customize the user experience based on behavior
  • Great user interface

Cons:

  • Prices are too high for most startups.
  • Not HIPAA compliant

Pricing

The starter plan for HubSpot Marketing Hub costs $50/mo.

G2 Rating: 4.4 out of 5

Constant Contact

Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.

WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.

 SendinBlue

SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.

 MailerLite – Best For the Essentials at an Affordable Price

MailerLite

Visit MailerLite

  • PRICE STARTS AT $0
  • PREMIUM PLANS START AT $10/MO
  • ALL BASIC EMAIL FEATURES
  • A/B TESTING TOOLS

TRY MAILERLITE FOR FREE

MailerLite offers all of the essentials with none of the fat.

It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or send emails—and do so well.

It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

MailerLite AB Testing

I’d recommend MailerLite for those of you who want simple email software at an affordable rate.

Here’s a look at the price points for MailerLite:

  • Up to 1,000 subscribers — $10 per month
  • 1,001 – 2,500 subscribers — $15 per month
  • 2,501 – 5,000 subscribers — $30 per month
  • 5,001 – 10,000 subscribers — $50 per month
  • 10,001 – 15,000 subscribers — $75 per month
  • 15,001 – 20,000 subscribers — $100 per month
  • 20,001 – 25,000 subscribers — $120 per month
  • 25,001 – 30,000 subscribers — $140 per month

The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.

There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.

Conclusion

Mailchimp makes it easy to manage your email marketing campaigns. Use their integrated tools to set up signup forms, send emails, test emails and more.

Leave a Comment

Your email address will not be published. Required fields are marked *