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Best Email Marketing Books 2022

You are a small business owner and you want to send an email campaign to your customers. What tool or service should you use? There are so many options on the market that it can be confusing. You want to make sure you pick a provider that will take care of your email deliverability and is dependable. Your decision should not be based solely on price, because cheaper costs often come with hidden costs in the long run. I’ve spent hours researching the best email marketing books and tested them out myself. This guide will help you find the best books for email marketing in 2022. Email marketing is still the most effective way to get your message in front of a potential customer or client. It’s also one of the most useful platforms for building relationships with people who are interested in what you’re selling. So how do you learn how to master this digital art form? while reading the email marketing books you will find a lot of information about email deliverability and its best practice. it’s the best email marketing books for those that think to become a professional email marketeer or already a pro and want to apply some new tactics. in the books we discuss how to get high open rates, why sending your emails at evening is better and how to fix problems like unsubscribes. There are tons of books on email marketing out there, but only a few that stand out as must-reads for any marketer.

the year is 2022 and email marketing has evolved beyond recognition. getting campaigns delivered in inboxes has become the norm – so much so that the best-selling books for email marketers no longer talk about how to improve your deliverability. instead, the publishers have started releasing books on more advanced topics such as using machinelearning to get your emails opened, or which of the latest huffington post comments sections are performing best for engagement. this list is a public service for anyone looking for a new way to earn link juice and increase their search rankings. To determine which are the best email marketing books I took a look at customer reviews, price, and the general quality of information. The five best books for improving your email marketing campaigns have been determined. Here are our picks—and why they’re so important:

Email marketing

Email marketing is a useful tool for your business to grow. It’s an inexpensive way to reach out to your customers and provide them with valuable information that they need. Email marketing allows you to automate the process of sending emails and follow up on any sales leads that are generated.

You can use various email marketing channels such as social media, display ads, or even direct mail postcards (if you have a brick-and-mortar location). Email marketing is also known as “email blast” or “bulk emailing” where you send out promotional content through emails in bulk form instead of individually sending each customer their own personalized message.

Email marketing has become an essential component of any successful online presence since it provides businesses with an easy way to reach their target audience at minimal cost per contact.

How to Win at the Sport of Business if I Can Do It, You Can Do It by Mark Cuban

A book for entrepreneurs and business owners, How to Win at the Sport of Business if I Can Do It, You Can Do It is a must-read for anyone interested in starting their own company. Written by billionaire entrepreneur Mark Cuban, this book will give you all kinds of tips and advice on how to build your own success story.

Cuban’s book offers practical information about everything from building relationships with investors to hiring employees and making deals with suppliers. In addition to giving readers lots of specific steps they can take towards improving their businesses, he also offers suggestions for how they should think about money management and investment strategies.

Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On by Jonah Berger

This is a must-read for anyone in marketing, especially those who want to excel at email marketing. The book explains the six principles of contagious content and how you can use them to create contagious emails. It also explains why some things are more likely to spread than others and gives you tips on how to make your emails shareable.

Another great thing about this book is that it gives real-world examples—there’s no theory here! It will help you understand why some emails go viral, while others don’t even get opened.

Tribes: We Need You to Lead Us by Seth Godin

Seth Godin’s book Tribes: We Need You to Lead Us is about building tribes and leading them. The book focuses on how we can use our tribes to achieve success, whether that be in business or personal growth.

Godin also covers topics like how to be a good leader and follower, as well as how building tribes can help you achieve your goals in life. This book isn’t just for those running businesses—it’s for anyone who wants to lead their lives better and feel more fulfilled along the way.

Hooked: How to Build Habit-Forming Products by Nir Eyal and Ryan Hoover

The book Hooked: How to Build Habit-Forming Products by Nir Eyal and Ryan Hoover is a must read for entrepreneurs, marketers and product designers who want to learn how to build habit-forming products.

The authors explain that the process of building habit-forming products requires three steps: trigger, action, reward.

For example, if you want people to open your emails every day then you need to create an email with good content (the reward). This will cause them to come back again so they can receive more rewards (good content). If your customer keeps returning again and again then he/she becomes part of an audience that can be marketed too!

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

This book is a classic that every business owner should read. It’s full of great tips on how to market your products and services, as well as how to avoid common marketing pitfalls. The book covers all the basics you need for successful campaigns, including where to focus your efforts (and where not to), how to measure success, and when it’s time to step back from an unsuccessful campaign. In addition, there are a number of “immutable laws” that must be followed in order for any marketing plan or campaign to be successful—the first five are covered in depth here: 1) Leadership 2) Perception 3) Positioning 4) Leverage 5) Momentum

Breakthrough Advertising by Eugene M. Schwartz

Schwartz’s book is a classic in the field of advertising. It’s one of the most referenced books on how to become an advertising professional and it has been used as a textbook at several colleges. This is why we think it’s essential for anyone who wants to work in marketing or have an interest in marketing, even if you don’t want to be an ad man or woman yourself!

Influence: The Psychology of Persuasion by Robert B. Cialdini

  • The Psychology of Influence
  • The Psychology of Compliance
  • The Psychology of Persuasion
  • The Psychology of Negotiation
  • The Psychology of Commitment

In this book, he lays out six universal principles that can be used to achieve compliance in any situation. These principles are: social proof, scarcity, authority, liking (or its opposite), reciprocation and commitment/consistency.

Ogilvy on Advertising by David Ogilvy

  • The book is one of the best books on advertising.
  • It’s a classic.
  • It’s written by one of the best advertising men of all time: David Ogilvy.
  • It’s written in a very entertaining way, and it still remains relevant today.

The Small Big: Small Changes That Spark Big Influence by Steve Martin, Noah Goldstein, and Robert Cialdini

The Small Big is a book on the power of small changes. The authors believe that small changes can lead to big results, and they illustrate this with three principles:

  • Change one behavior at a time
  • Change one variable at a time
  • Change just enough to make it easier for people to do what you want them to do

In the age of digital everything, email marketing still rules the roost for getting eyes on your products and services. Check out these great resources for taking your email marketing skills to the next level.

Email marketing is still the most effective way to reach your audience, and it’s one of the few digital platforms that can truly be considered an authentic medium. Email is also the most trusted form of marketing according to a recent survey by Adestra, with 96% of respondents saying they trust email from brands.

In a busy world where everyone has access to so much information at all times, email stands out as an underused but valuable tool for marketers—and it’s not just me saying this! In fact, there are some great resources out there for learning how to use effective and engaging emails in your digital campaigns.


Email marketing is a powerful tool for connecting and engaging with your audience. These books will help you understand how to use email marketing and make it more effective for your business.

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