Email marketing is extremely powerful and most business owners underestimate the power of email. Our eyes are glued to our smartphones but an email can get your brand noticed by the people you want to reach. Besides the 30+ examples, we’ve also listed some important email marketing content ideas for your campaign. Email marketing is a way for brands to communicate with their customers, get high response rates, and increase their returning customers. However, the key is that email marketing is not easy to run. You can’t just send out an email blast with a picture of a pretty mountain saying ‘Hi! Come on in!’ and expect to get results. Email marketing campaigns need to be tested and tweaked before they go live. This article will go through the best examples of email marketing campaigns from around the world so that you can learn how to get more click-throughs, sign-ups, sales and leads using the best email campaigns for your business.
In this article I’m going to show you three of the best email marketing campaigns I’ve come across in my time as a marketer. The campaigns were all based around the same concept – gathering email addresses and building your list. These campaigns were successful because they did just that, but they also had to be appealing enough to capture a user’s attention. The quality of any marketing campaign is not just determined by how many people clicked on it or even how many people it received, but also how many of those people took action, ie. signed up for something or bought something. Well if you could garner that interest, wouldn’t more people want to be on your list? Of course they will! If you’re a marketer or business owner, it pays to know what makes an effective email campaign. After all, your emails are likely the most direct way for you to reach potential customers and clients. The good news is that there are tons of best practices for crafting and sending successful email marketing campaigns—and we’ve rounded up some of our favorites below!
The Complete Guide to Social Media Marketing for Business
Social media is one of the most powerful tools you can use to grow your business. What makes it so effective? It’s because social media allows you to reach a large audience and engage them in an authentic way.
However, there are no guarantees that your campaigns will be successful—even when they’re executed flawlessly. To ensure your efforts pay off, follow these 15 tips:
- Be yourself: Be genuine and authentic in everything that you do on social media; don’t try too hard to “sell” yourself or what you have to offer. The best way to connect with people online is by being real and showing them who you really are as a person or brand (and not just what products or services).
- Use hashtags properly: When using hashtags in posts (on Instagram, Twitter and Facebook), make sure they’re relevant so people can find related content easily (you want them converting!). Also consider their length; if there are too many characters within a hashtag it could get truncated which could cause confusion for someone trying find what he/she wants using this method! For example “#OurFamilyVacationInCancun” would probably be better than just “#OurFamilyVacationInCancun”.
How to Optimize Your Email Signature
- What is an email signature?
An email signature is the block of text that appears at the end of your emails—it’s where you can put links to your social media profiles, website links and more. In fact, most people don’t realize how many different things you can include in your email signature.
- How do I create my own custom email signature?
Most email service providers (ESPs) will give you the option to customize and edit your outgoing messages. Here are some examples:
How to Personalize Your Emails
Personalize your emails.
Email marketing is one of the most cost effective ways to reach out to your customers, but it only works if you’re targeting the right audience. Personalization is key when it comes to building a relationship with your customers, so take the time to add unique touches that will make them feel special. This can be as simple as using their name or job title in the subject line of an email. Other things you can consider personalizing include:
- The company name (if you know what it is)
- Their geographic location (if known)
- The industry they work in and/or their interests
Why You Shouldn’t Use Your Work Email for Personal Matters
You should never use your work email for personal matters. It’s a simple fact that you shouldn’t conduct business on a personal device, but it’s even more true to say that you shouldn’t use your office email for non-work purposes. This is because when you do so, there are several groups of people who suffer:
- Your Boss
- The Company You Work For
8 Ways to Write Better Emails in 2021
How to write better email marketing campaigns in 2021:
- Write as if you’re talking to a friend
- Be more conversational
- Don’t be afraid of humor
- Use short sentences and paragraphs, but not too many of them in one email campaign
- Use clear and concise language that is easy to understand
5 Tips for Writing Emails That Get Opened, Read, and Clicked
- Use a personal email address
- Write a catchy subject line
- Start with a friendly greeting
- Make it clear what you want them to do next (the call to action) and make it easy for them to take that action
- Offer something really good, like exclusive access or tips on how to do something better
How To Write Catchy Email Subject Lines [17+ Examples & Tips]
The subject line of your email is the most important part of it.
It has to do two jobs: summarize what’s in the email, and entice the reader to open it. That’s why you should spend time on this part of an email campaign. You could have a great offer, but if no one opens it because they don’t trust you or find that offer interesting enough to merit reading, then there’s not much point in sending out emails at all!
Here are some tips and examples that can help you make sure your subject lines are working as best as possible:
How to Write a Persuasive Email That Gets Results
The best way to write an email that gets results is to focus on the problem you are solving. It’s tempting to dive right into your company, products or services and get straight to the point, but if you want readers to convert into sales, they need a reason why they should purchase from you.
Here are some tips for writing emails that get results:
- Use “You” language. Make sure your emails use “you” language throughout them. This means using words like “your,” “you’re,” and phrases like “what does this mean for us?” Your goal is for people who read those emails to feel like the contents of the message were specifically written just for them—which brings me onto my next point…
- Be personal! In addition to using personal pronouns like I, we etc., try and make it feel as though you’re talking directly with each prospect/customer in every email that comes their way. Whenever possible (and even when it isn’t), write sentences starting with “I” instead of “we”.
4 Email Marketing Metrics You Need to Track (and Why)
When it comes to email marketing, there are a lot of numbers that you can track. The most important metrics are:
- Open rate
- Click rate
- Bounce rate (the percentage of emails that were never opened)
- Conversion rate (for example, how many people who clicked on your email ended up buying from you or signing up for your newsletter)
These metrics are essential for measuring the effectiveness of your campaign. A great open rate means people are reading through your emails and clicking on them—which is great! But if they don’t actually follow through and convert, then all that effort was for nothing. So make sure to keep track of those conversion rates as well!
10 Email Marketing Best Practices That Can Improve Engagement & Conversions in 2021
- You should have a clear call-to-action (CTA) in each email you send.
- Your headlines should be short and to the point—and they should use action verbs that compel people to take a desired action, like “sign up” or “download now.”
- Using images in your emails can help increase clickthrough rates by as much as 30%. Make sure your image is relevant, though; otherwise you risk losing subscribers who don’t want anything from you!
- When sending out transactional emails (for example: order confirmation messages), make sure they’re personalized with customer data and include links back to relevant pages on your website for more information about previous orders or products purchased by the recipient that might interest them in future purchases too!
What are the best email marketing campaigns? What is the structure of a successful email marketing campaign?
As you know, email marketing is a great way to reach your audience. It’s also a great way to build relationships with your customers and potential leads.
There are many different types of email marketing campaigns that you can use to promote your business or products, including:
- Email Newsletters
- Promotional Emails
- Customer Retention Emails
These emails have been proven to get great results. With the right strategy and effort, you can create an email marketing campaign that generates new leads and increases customer loyalty.