Right after finding out the best practices in email marketing and building your list of email subscribers, the next step is creating the perfect design for your campaign. With the different email designs and layouts you could choose, it can be overwhelming to find what works best. That’s why we’ve gathered our favorite email marketing designs for you – to show you that with a little creativity, a lot of attention to details, some curiosity and a lot of testing, you can improve your email open rates and conversion rates.
This is the definitive guide on design for email marketing campaigns. You will discover what things to take into consideration before moving forward with your own design. The real-life email marketing design strategies that are supported by great examples will also be discussed. Email marketing is a powerful tool for growing your business. It can help you connect with customers, drive sales and grow your business, but only if you do it right. The best way to get started with email marketing is by building a campaign that’s both effective and easy on the eyes. So, here are a few email design tips to help you build an effective marketing campaign:
Personalization is the key to effective email marketing. You’ll want to make sure that the subject line of your emails is personalized and relevant, as it’s likely the first thing a recipient will see.
From name and from address are also important for building trust with your audience, so make sure these are personalized as well. If you have their phone number or address information, you can use that in the email as well!
You can even use social media handles as a part of personalization if applicable–just be careful not to overdo it (no one wants to see ten different tweets embedded into one email).
Get to the Point
To get to the point, you need to know your audience. This means digging deep and doing a lot of research to learn what their needs are and how they want their information delivered. It also means avoiding common pitfalls, such as making your emails too long or writing in a way that’s overly formal.
If you don’t have time for all that research and analysis before sending off an email blast, try keeping it simple by following these guidelines:
- Write concisely. Try limiting yourself to 250 words per email (including images) if possible; less is even better! That way people won’t be overwhelmed by tons of text on one page—and will be more likely to read through everything instead of getting distracted by something else online while reading through it.
- Make sure your message is clear and easy-to-digest—don’t toss around jargon or technical terms unless in reference specifically toward something like an industry-specific product line (if applicable). But do make sure that if necessary due diligence has been done beforehand so there won’t be any confusion upon delivery either ways: either with regards toward understanding what’s being communicated clearly enough first hand before anything else happens next time around again later down this road later down this road when needed fast yet again soon enough ASAP quickly now before tomorrow morning tomorrow night tonight soon tomorrow afternoon tomorrow evening today during lunchtime lunch break dinner time snack break snack time snacktime breakfast brunch
The best email marketing design is always to write concisely. Use short sentences and words, and stick to one subject per paragraph. If you can say something in three words instead of ten, do it! This makes it easier for your readers to process what you’re saying and keep them engaged with the content.
Use short subject lines.
We’ve already talked about how the subject line of an email has a big impact on whether or not your recipient will open it. To get them to open and read further, you need to make sure your subject lines are short and catchy.
A recent study found that “Using first three words of the email subject line” had a 7% higher open rate than longer subject lines. Another study showed that emails with shorter subjects had higher click-through rates by 9%.
This isn’t just true for B2B marketing: The same rules apply to personal emails as well!
Create a recognizable and consistent tone of voice.
If you want to build trust with your audience, you need a consistent tone of voice. The best way to do this is by creating a brand voice guide and using it in all of your email marketing campaigns. This will ensure that each piece of content has the same feel as any other piece of content from your brand.
If you don’t have a brand voice guide yet, now is the time to make one. In addition to defining how you write (and speak), it should answer key questions about:
- How do we sound?
- What words should we use?
- Should we use informal language or more formal terms?
Optimize your email for mobile.
With the rise of mobile email, it’s important to make sure you’re optimizing your content for smaller screens.
- Use short paragraphs and bullet points with clear call-to-actions. This makes it easier for readers to skim through the content and find what they’re looking for quickly.
- Use a mobile-friendly template. You can customize this yourself or use one of the many free templates out there on the web (like these). Just make sure that you include links back to your website, as well as contact information if possible!
- Include links to your website on every page of the email: not just at the end like most people do now because you’ll lose a lot of clicks if people don’t see them before scrolling down too far already — but also put them near any other item in text format so people can get more info quickly without having go allllllllllllllllll through everything else first….
Split test your emails.
You’ll want to split test your emails to find out what works best. This is especially important in the email marketing world, where an open rate can mean the difference between success and failure.
In short: split testing is the practice of sending different versions of a message to different groups of people, then comparing their comparative performance. For example, you might send one version of your email with a pretty background image promoting a new product (like this one), while another version has no images at all and just focuses on text-only content:
You then wait for a period of time—usually 24 hours or 48 hours—to see which version gets more opens from your audience. You’ll also want to keep track of other metrics like clicks and unsubscribes so that you have a full picture of how each version performed overall. Once you’ve finished running these tests (and perhaps running some more), it’s time to analyze the results!
Include only one call-to-action in your email.
- Call-to-action should be clear
You want your readers to know exactly what they are supposed to do when they open your email. So, keep it simple and make sure that call-to-action is relevant and prominent enough so that users don’t miss it.
- Use only one call-to-action
Multiple CTAs make the process of completing tasks more complicated for people who receive your emails, which means you’re actually decreasing the chances of getting a conversion from them by adding more than one CTA in your email marketing campaign.
- Make sure that your CTA is unique and relevant
Email design tips to help you build an effective marketing campaign
Here are a few email design tips to keep in mind:
- Personalization–Sending an email that is personalized to your recipients is one of the best ways to make them feel special. You can do this by adding their first name into the subject line, or by including personalized information like their address and phone number in your copy.
- Keep it brief–You don’t have a lot of time to get your point across, so be concise when writing emails! Try not to write more than two sentences per paragraph. If possible, try using bullet points instead of full sentences when describing products or services you offer.
- Using short subject lines–Subject lines are an important part of any email campaign because they help drive open rates (the percentage of people who click on the actual email). When choosing a subject line for an upcoming campaign, think about what word(s) would entice someone who might not know anything about what you do? A good example would be “20% off today only!” if you are selling shoes online during Black Friday sales week (which is usually around November 1st each year).
Email marketing is a great way to reach your audience and drive traffic to your website. It’s also a great way to keep in touch with customers and show them that you care about their needs. Email design can make or break the effectiveness of an email campaign, so it’s important that you follow these tips in order to create better emails that get more clicks and conversions.