Welcome to the world of email marketing. The best emails are ones that make it easy for recipients to take action, like subscribing to your newsletter or buying your product again. The worst emails are those that have no value and only serve as distractions. Learn how to write a great email message by following these examples:
The emails that convert.
In a nutshell, the emails that convert are not just one-off communications. They’re part of a larger campaign and strategy. They’re also part of your business plan if you have one—and if not, consider creating one!
Email marketing is an important tool in any marketer’s arsenal—but it can be even more powerful when you use it in conjunction with other types of marketing efforts such as social media and pay-per-click advertising campaigns. When used correctly, email is a powerful way to generate leads for sales people and close deals for account managers.
An email that gets customers to buy again.
If you want to be able to see how your emails are doing and if they are effective, there are a few things you need to do.
- Make sure that the subject line is appealing enough for the reader to open it.
- Include a call-to-action in the body of your email so that people know exactly what you want them to do when they get your message.
- Make sure that all links within your email work properly so that readers have no problem finding what they’re looking for online or on mobile devices!
A newsletter your customers want to subscribe to.
The best way for you to create an email newsletter your customers want to subscribe to is by sending emails that are relevant, interesting and useful. In order for this to happen, you need to make sure you’re sending the right content at the right time and frequency. For example:
- Make sure you are only sending emails that have been requested by subscribers (i.e., opt-ins). You should never send unsolicited messages; they will be marked as spam most of the time and can even get your domain blacklisted if enough people report it as such.
- Make sure you are delivering relevant content based on what subscribers want or need from their inboxes—not just “hey look at me!” What does this mean? It means if someone has signed up for coupons or special offers around a specific product category, then offer those kinds of deals in your email newsletters rather than general marketing promotions unrelated to what they care about most! It also means not forcing subscribers into getting something else from their inboxes unless they specifically ask for it—and even then only providing them with information they actually asked for (like an industry event happening nearby).
A drip campaign that gets your customers coming back for more.
A drip campaign is a series of emails that get sent over time – usually in intervals of 1-4 weeks. Drip campaigns are great for getting customers to make repeat purchases and increasing the lifetime value of your customers.
Here’s an example from Amazon:
This email is sent on day 1, with an offer for discounted items in the form of an exclusive link accessible only to subscribers (this also helps with customer retention). The next email comes 4 days later, offering 10% off all orders when you spend over $50 (this helps drive higher order values by encouraging customers to purchase more). Then another 3 days go by before we get yet another discount code for 20% off if you spend over $100. Finally at 7 days out from receiving this first email, they send out one last discount code that gives 30% off your order if you spend over $200!
The best post-purchase email.
- Thank the customer for their purchase.
- Offer a discount for future purchases.
- Offer a free gift for future purchases.
- Offer a free gift for referring a friend to your store.
- Offer a free gift for subscribing to your newsletter or blog (or both).
- Lastly, consider offering social media followers something simply because they’re following you!
These are the types of emails you should be writing.
- Email marketing is one of the most powerful tools for any business. Email marketing allows you to reach your customers, keep them engaged with your brand, and drive sales.
- The best way to use email marketing is by creating campaigns that focus on building a relationship between yourself and your customer. If you create these relationships early on, it will be easier for you to sell them later down the road when they’re ready for an upgrade or need some support with their purchase.
- When deciding what type of emails campaign you want to run, think about how it will benefit both parties: You’re reaching out because there’s something that benefits you in doing so (for example: getting feedback on new products or services), but also because there’s something that benefits them (for example: being able to contact someone directly if they have questions).
Let’s take a look at some of the best email campaigns out there, and how we can learn from them.
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- Eat24 is a food delivery service that allows you to order from popular restaurants by using a single online platform.
- Every month, Eat24 sends out an email newsletter that highlights new coupons and deals for its customers.
You should emulate this email campaign because it uses simple copywriting strategies to communicate with its audience in an effective manner.
- Agoda is a travel booking site that offers bookings for hotels and resorts across the world. The email provides tips on how to save on your next trip.*
When your inbox is flooded with emails from companies, it can be hard to differentiate between the good ones and the bad ones. Some emails are clear about their purpose, but others try too hard to be interesting or stylish without actually saying anything. The Agoda email is simple yet effective—it uses only one paragraph as its body text, which makes reading much faster than if there were multiple paragraphs or blocks of text scattered throughout the email.
TripAdvisor is a travel review website that allows customers to leave reviews of hotels, resorts and attractions. TripAdvisor was founded in 2000 by Stephen Kaufer and currently has over 50 million reviews.
TripAdvisor is a good example of how to use email marketing to promote your business or product. They have a strong social media presence with over 6 million likes on Facebook, over 2 million followers on Twitter and over 1 million followers on Instagram.
4. Airbnb: New York Travel Guide
If you’re planning a trip to New York City, the Airbnb New York Travel Guide can help you find the perfect place to stay.
Airbnb is an online marketplace that allows people to rent out their homes or apartments for short-term stays. You can use it to book accommodations when traveling for business or pleasure, and it’s especially handy if you want to live like a local during your vacation.
The Airbnb New York Travel Guide includes listings from across Manhattan, Brooklyn and Queens so there are plenty of options available no matter what neighborhood appeals to you most. And since they’re all listed on one site, it’s super easy to browse through them all!
You’ll need an account with Airbnb before using its services; however once this step is complete (and after payment), all that’s left is choosing where in the city this adventure will begin!
Netflix is a subscription-based internet streaming media provider and an American multinational entertainment company founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company’s primary business is its subscription service for streaming films and television programs over the Internet. Netflix also produces original content through its subsidiary companies.
The company offers a variety of payment plans: one where subscribers pay a fixed rate every month without exception; another option which allows cancellation at any time but incurs an automatic fee that varies depending on how long ago you joined; another plan with no annual contract but requires users to pay monthly; and their most basic plan which only costs $7.99 per month but limits 4K HDR playback (as well as gaming).
Netflix began experimenting with this model when they started offering their DVD rental service through mail bins rather than by mail order in 2000. Then they added digital downloads for downloading movies from their website in 2005 followed by video on demand services available through cable providers such as Comcast Xfinity or AT&T U-verse TV starting 2004/2005 then expanded this feature into other devices such as Sony PlayStation 3 & 4 consoles
SeatingGeek is a ticket search engine that helps users find and buy tickets to sports, concerts and theater events. Their email marketing strategy is to promote their products and services by sending out emails with offers on tickets for popular events.
The company’s main goal with this email campaign is to get their users to purchase more tickets through the site in order to make money on commission. The subject line of this email uses both curiosity-building language (“How much do you know about live events?”) as well as an incentive (a free $20 gift card) for those who take the quiz, which will help them increase revenues from sales.
7. MailChimp: The Welcome Email
Welcome emails are a great way to introduce your brand and start the conversation with new subscribers.
Welcome emails provide value by giving people something of value (like an ebook or coupon) in exchange for their email address.
This guide will show you how to create welcome email campaigns that provide high-quality content, increase engagement and drive sales with MailChimp’s email marketing software.
Booking.com is a travel website that offers hotel reservations, vacation rentals and other accommodation options. It’s part of the Priceline Group, which includes many brands like Kayak (travel search engine), OpenTable (online restaurant reservations) and KAYAK’s flight booking app.
Booking.com is one of the largest online travel agencies in the world with more than 4 million properties available in over 220 countries around the world and speaks over 30 languages.
These emails can teach us about content marketing and how it can be used for our own business needs
A content marketing strategy is a great way to keep in touch with your customers and prospects.
- * While you’re conducting your email campaigns, it’s important to create a strategy for what you will write about. Your content should be geared toward educating the reader on their issue or problem, as well as offering them solutions (i.e., what you can do for them). The goal of the campaign should be driving traffic back to your website where they can sign up for more information or request a quote from you.* *
We hope this list has been useful for you to get some inspiration for your next email. If you have any other great examples, please share them in the comments below!