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Best Email Marketing Events

Email marketing has been around for decades, and it’s still proving its value as a tool in modern business. In fact, email continues to be one of the most effective ways to sell products and services to your customers—no matter what kind of business you have. But don’t just take our word for it: according to a recent study by Experian Data Quality, businesses with effective email strategies enjoy better revenue growth than those who don’t.

Google Marketing Live

Google Marketing Live is one of the largest and most important digital marketing conferences in the world. It’s held each May at the Moscone Center in San Francisco, California. You’ll hear from top experts in search engine optimization, conversion rate optimization, website design and development, email marketing, social media marketing (including Facebook ads), mobile marketing (including app development), video advertising and measurement tools like Google Analytics — all with an eye toward helping you reach your business goals.

What makes it so great?

  • It’s a very big conference with over 17,000 attendees from around the globe.
  • Its speaker line-up includes many respected thought leaders as well as people who actually work at Google/YouTube/AdWords/DoubleClick etc., which means they can speak authoritatively about how these platforms work because they’ve lived it themselves!

MarTech

MarTech is a conference for marketers, technologists and executives in the digital marketing industry. It takes place in San Francisco, California and it’s a good place to learn about the latest developments in marketing technology. When you go to MarTech you can meet other marketers and talk about what you’re working on with them. It’s also cool if you want to find out more about B2B lead generation or how email automation works because there will be people there who know how to do those things!

Marketing United

Marketing United is one of the most well-known email marketing events in Europe. The conference has been growing year after year since its inception in 2014, and now attracts more than 500 attendees from all over the world.

The two-day event features a range of speakers from across Europe who will be sharing their expertise with you on how to create successful campaigns, as well as tips on how to improve your current strategy. You’ll also get to network with other people just like yourself who are eager to take their email marketing skillset to the next level!

This year’s keynote speaker is none other than John Lincoln from Lindera Digital (UK). He’ll be talking about how he manages his team while they work remotely using Slack chats and Trello boards – both tools that we’ve used here at EmailMonks too!

Salesforce Connections

Salesforce Connections is the premier technology conference for sales, service, marketing and IoT leaders. It’s a great place to connect with other marketers, learn about new technology, learn about new marketing trends and best practices.

Email Innovations Summit

  • The Email Innovations Summit is a one-day event that brings together the who’s who of email marketing to share their knowledge and experiences with you, so that you can learn from the best.
  • This year’s program includes sessions on how to make money with paid advertising, how to write emails that your customers will love, how to craft killer subject lines, and more.
  • You’re guaranteed to get useful takeaways from all of our speakers. Some of them are veterans in the industry—like Ann Handley and John Hall—while others are up-and-coming stars with fresh ideas that they’ll share during their talks. Either way, there’s something here for everyone!
  • Whether you’re just starting out or looking for new ways to improve your strategy at work or home, we’ve got something special planned for everyone at this year’s summit!

The Business Marketing Association’s (BMA) B2 Awards

The Business Marketing Association’s (BMA) B2 Awards recognize the best in business marketing. The awards are judged by a panel of experts and held in March each year. If you’re interested in attending, you’ll want to head to San Francisco for this one-of-a-kind event.

We’re excited to attend these events. If you’re going, let us know!

We’re excited to attend these events. If you’re going, let us know!

You can find us at the following events:

  • Email Marketing Best Practices Summit – Oct 23-25 at the JW Marriott Los Angeles L.A. LIVE in Los Angeles, CA
  • Email Evolution West – Nov 16-18 in San Francisco, CA

Personalize and segment your email campaigns

Personalization and segmentation are key to successful email marketing campaigns. Personalization is the practice of tailoring content to the individual, while segmentation is the practice of dividing a large audience into smaller groups based on certain characteristics.

These two concepts work hand-in-hand because they allow you to tailor your messages even further by sending personalized emails based on each recipient’s interests, demographics or location. And while it may seem like an easy thing to do, there are many different ways you can personalize and segment your emails so that they’re more effective at engaging with your audience.

Utilize A/B testing in your email campaigns

With so many variables that you can’t control, it’s important to test and iterate. You don’t want to send out your email campaign without A/B testing it first.

A/B testing is a way to compare two versions of an email message against each other with identical content, but different headlines or images. You then see which of the two perform better and make changes accordingly before sending out your next campaign.

Here are some examples:

  • For example, let’s say we’re trying to get people enrolled in our webinar series about best practices for email marketing campaigns—we could test two different emails: one with a subject line like “Join us for our webinar on April 15,” and another one with a subject line like “Don’t miss our FREE webinar series.” We’ll send both emails to similar segments of our list (say those who signed up recently), track which ones receive more clicks from recipients’ inboxes, and then use those numbers as evidence when deciding on how best to craft future messages for those groups moving forward.
  • Another example would be if we were promoting an upcoming discount code or sale event at our store—we might have one version where we emphasize what percentage off customers will receive if they buy something now versus another where we focus more on telling them why they should take advantage before time runs out (e.g., “This sale ends tomorrow!”). Again using A/B testing software such as Wishpond or Optimisely allows us see which works better based on clicks through rates; then use this information going forward when crafting future sales promotions in order reach even higher levels of engagement within target markets!

Write compelling subject lines

When writing the subject line of your email, there are a few things you should keep in mind. The first is to make sure it’s clear and concise. It’s best not to use too many words or long sentences in the subject line, as this can result in some of your subscribers not opening your emails at all.

Another important thing to remember when creating a compelling subject line is that you should use a question to get recipients’ attention and make them curious enough to open your email. For example: “What Do You Think Your Customers Want To Hear From You?” or “Will You Get This Annoying Customer Question Again?”. This will encourage them to open the email and read what you have written down for them.

Similarly important is making sure that the content of your email relates back to its title; otherwise, it may look unprofessional or spammy if there’s no connection between one another whatsoever! Lastly (and most importantly), using someone’s name instead of just “Dear [first name]” makes their day more personal by showing how much effort has gone into writing something specifically tailored towards them—which subconsciously makes people feel valued as customers/clients rather than just another number on their way through life without stopping along their journey for more than five seconds at any given time…

Create a cohesive narrative arc with your email campaign

  • Create a cohesive narrative arc with your email campaign

Email campaigns are all about storytelling. In order to keep readers engaged, you need to create a cohesive narrative that moves you from one step of the story to another. To do this, you must use a consistent voice and tone throughout your emails, as well as consistently formatted emails that follow a particular design aesthetic. You should also use consistent CTAs (call-to-actions) at the end of each email in your sequence so readers know what they should do next.

Create cohesive and consistent designs across your emails

One of the best ways to keep your brand image consistent is to design each email in a similar style. While there are many different ways to create an effective email campaign, one of the most powerful and effective is to have a consistent design that ties together all of your emails.

You may have noticed that when you open an email from one of your favorite brands, it looks like every other email from them (and not all brands do this). This is because they’ve decided on certain brand colors, fonts and imagery that will be used across all their campaigns. This helps with branding because it reinforces your brand identity and makes it easy for consumers to recognize which emails they come from when they receive them in their inboxes.

Include a clear, direct call to action (CTA)

As the final step in your email marketing campaign, your CTA will let people know what you want them to do next. It’s important that you give people clear instructions with a well-defined action that will benefit both parties. That way, they don’t have to guess or waste time figuring out what you’re asking them to do. You also want to make sure that the action is simple and easy to perform—a great example of this is signing up for an e-newsletter in an email newsletter (as opposed to browsing through hundreds of pages on the company’s website).

The best way to make sure your CTA works? Test it! Test various CTAs on a small group of users before rolling out your campaign across all channels. This way, if one particular option isn’t performing well, then you can replace it with another one and see how that fares instead

These six steps will help you make your email marketing campaign more successful

The six steps below will help you make your email marketing campaign more successful:

  • Create a cohesive narrative arc
  • Create a clear and direct CTA
  • Personalize and segment your audience according to their interests and behaviors, so that each individual receives the most relevant content for them
  • Test everything you can think of (subject line, content, design elements) to see what works best with your customers by creating A/B tests or multivariate tests as often as possible
  • Make sure all of your designs are cohesive and consistent across all of your emails
  • Don’t be afraid to go back in time! You can always dig up old emails from previous campaigns that were successful, update them with current information about products or services offered by your business now (or even better – new products), then use those same templates again when sending out future communications

Conclusion

There are a lot of events happening in Email Marketing and trying to be at all of them is just not possible. These events, however, are the best Email Marketing Events that marketers should look out for. They will keep you updated on what is going on and how they can improve their Email Marketing. While there are a lot of email marketing events happening each year and the options are limitless, these will be some of the best in the industry this year. You won’t want to pass up any of these.

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