Email is still one of the most powerful marketing tools available. It’s reliable, it’s easy to access, and you can use it to connect with your customers in a personal way. In this blog post, we’ll cover some great examples of email marketing from companies that have made it work for them. We’ll also look at what makes these email campaigns so effective and why you should be using email marketing too!
What is email marketing?
In the simplest terms, email marketing is a way to reach your customers. It’s also a form of direct marketing and can be used to sell products and services, or build relationships with customers.
You might hear email marketing referred to as “email campaigns” or “emailing” in some cases.
Email campaigns work by sending out emails in bulk to your subscribers—the people who have signed up for your mailing list or opted-in on a website—and then receiving notifications when they open these emails. This allows you to see how many people opened each message and where they came from (lead generation). The metrics found within this information will determine what kind of content you send out next time around: sales-related emails are more effective if they’re sent at certain times of day; holiday sales should probably be promoted during certain weeks leading up until Christmas Eve; etcetera…
Why Email Marketing?
Email marketing is the best way you can reach your audience. It’s a direct connection that puts the power of communication in your hands. You can reach out to your audience whenever you want, and they’ll be able to see what you have to offer without any effort at all on their part. You can also deliver content that builds trust with your audience and offers products or services they might like or need. By building relationships over time, you will see results from email marketing in terms of increased sales or a higher rate of return on investment (ROI).
HubSpot is a good example of a company that uses email marketing well. The company has both an impressive content marketing strategy and email marketing strategy. Their content includes blog posts on a variety of topics, like how to create better landing pages or how to use video in your emails. The company also publishes eBooks about specific aspects of their industry, like “Email Marketing: How To Write The Perfect Email” or “Content Marketing: Getting Started.”
The HubSpot website contains all this information plus some helpful tools such as an A/B test builder that allows users to test the effectiveness of different elements (like images) during campaigns.
In addition to its blog and ebooks, HubSpot also sends out daily newsletters with tips and tutorials on various topics related to digital marketing. These newsletters are sent through MailChimp which allows them access to data from previous campaigns so they can see what worked best for subscribers based on the type of content included in their newsletter (i
2) Urban Outfitters
Urban Outfitters uses a combination of images and text to sell their products. The email is packed with product images that are extremely high quality, but they focus on the most important parts of each item. If you’re looking at an item online, what do you look at first? The main image! Urban Outfitters uses this knowledge well by making sure that the main image is large and striking in every email they send out.
The rest of the content is also great because they don’t overload you on information or try to sell more than one thing at once (like clothing and accessories). Instead, they use simple language like “shop now” or “add to cart” so that it feels inviting rather than overwhelming when browsing through their selection online later on!
Mailchimp is a great email marketing platform for beginners. The free plan allows you to send up to 2,000 emails per month, which is plenty for most small businesses and startups. The paid plans start at $10 a month and go up from there—but the higher-priced plans allow you to send more emails and/or create larger lists of contacts.
Mailchimp also makes it easy to create beautiful email designs that will look amazing in your recipient’s inboxes. You can customize your template with images, videos or text blocks; add social sharing buttons so readers can easily share your content on social media; add personalized links so readers can buy products directly from your email messages; add CTAs like “subscribe now” or “sign up here” in order to increase sales; and even build forms into the body of each message if you want readers who open an email message (or click through it) onto more information about what they saw in that particular message before signing up for something else later down the line.
ClassPass is an online fitness studio that offers a variety of fitness classes. It’s a great example of email marketing because they send a lot of emails to their customers. Their emails are promotional, sending new class promotions and deals from local studios, as well as reminders about the most popular classes in their database.
5) Warby Parker
Warby Parker is an online eyewear retailer based in New York City. Founded in 2010 by four friends who wanted to make buying glasses online simple, fun and affordable.
The company’s story is a great example of how email marketing can be used for customer acquisition. Warby Parker built their brand by developing a strong personality that resonates with millennials through their emails and social media posts, creating a strong connection between the brand and its customers.
This case study will show you how they did it, including:
- How they created an engaged community around their brand before even launching the website;
- An analysis of some of the best email templates they’ve used over time;
Birchbox is a monthly subscription service for beauty products. Birchbox sends subscribers a box of samples every month and allows them to customize the contents, so users can choose the types of samples they want to receive.
Birchbox offers several ways for customers to receive samples, including through email marketing campaigns. These emails are known for their colorful, creative design and engaging content. The emails from Birchbox often use product recommendations as a way to drive sales by encouraging customers to purchase full-size versions of products that were included in their boxes.
TheSkimm is an American media company that publishes newsletters and produces podcasts for women. TheSkimm was founded in 2012 by Danielle Weisberg and Carly Zakin, who were both working in finance. Today, TheSkimm has 1.5 million subscribers who read their daily briefing email every morning. They also produce eight additional emails per week with topics like politics and entertainment news.
The content of the daily briefing is written by a team of editors, but it’s also sent out from real people who work there in New York City (the same way other major publications send out their newsletters). This makes the newsletter feel more personal than most others on this list—and thus, more inviting to open up each morning!
8) Lush Fresh Handmade Cosmetics
Lush Fresh Handmade Cosmetics is a cosmetics company that sells handmade products. They have an email marketing team that creates beautiful, creative emails that always engage their customers and generate sales.
Lush’s email campaigns are memorable, fun, and highly effective in driving sales. You can see this by looking at their site traffic stats: Lush generates almost 2 million unique visitors to its website every month (which is only possible because they have such an engaged audience).
Groupon is a daily deal service that sends out messages to millions of subscribers using email and social media marketing.
Groupon also has a strong presence on mobile, which you can see by visiting Groupon’s website. Here are some of the ways Groupon uses email marketing:
- Groupon sends an email newsletter every morning at 6:00 AM Eastern Time. The company’s “Daily Deal” product line is featured in this newsletter. It includes items like restaurant coupons, spa appointments and travel deals (e.g., hotel stays).
- Every Sunday afternoon at 1:00 PM Eastern Time, Groupon sends out another newsletter with information about new deals that will be available on Monday mornings (which happens to be when most people shop online).
Everlane is an online retailer that sells clothes and accessories. The company has developed a reputation for its transparent business model, which includes offering products at a lower price than many other retailers, and not spending money on traditional advertising.
These are some of the best email marketing examples and ideas for 2021
Email marketing is one of the most effective ways to reach your audience, but it can be overwhelming. Here are some of the best email marketing examples and ideas you can use in your own campaigns.
These are some of the best email marketing examples and ideas for 2022:
- What is Email Marketing?
- Why should you do Email Marketing?
- Some of the Best Email Marketing Examples For 2022
- B2C Example #1 – [Company A] – B2B Example #1 (this is an example of an eCommerce example)
The best email marketing examples are those who have mastered the art of engaging with their audience. They offer something unique and valuable to their customers, which makes them stand out among all other brands’ messaging in your inbox. You can learn a lot from these companies because they’ve been able to achieve so much success through their emails.