Email marketing is an increasingly powerful tool for any company. It’s a great way to communicate with customers, generate revenue, and increase brand awareness. But how do you get started? What should you focus on when starting out? The answers are here!
#7: Goodhood (a shop that sells sneakers)
Mailchimp is a popular email marketing service used by many companies. It’s free for up to 2000 subscribers and has many features that make it an ideal choice for small businesses. The Mailchimp app is available on iOS, Android, Windows Phone and BlackBerry devices; it allows you to design and send emails from your phone wherever you are.
Mailchimp has great reporting tools that help you see how effective your campaigns are at acquiring new customers or building relationships with existing ones. You can view statistics related to click rates, open rates and subscriber activity in real time so that you can quickly make changes if needed.
H&M, a global fashion retailer, uses their email marketing to let customers know about new products, sales and promotions. They have a large email database with over 9 million active users. They send an average of 5 emails per week to those subscribers!
Here are some things that H&M does:
- Uses bright colors in the design of the emails they send out.
- Sends multiple images in each email blast so that people can see what’s new from head-to-toe at a glance.
- Uses extra white space as well so that everything is easier for customers to find when scanning through their inboxes on mobile or desktop devices (or both).
Etsy is an online marketplace for handmade or vintage items, art and craft supplies. The site was launched in 2005 by a group of sellers on eBay who wanted to create a more permanent online selling community. Today it has around 36 million active buyers and 20 million sellers worldwide.
Etsy’s emails are always well-designed, with large images that grab your attention immediately. Their headlines are also catchy and they use lots of white space to make their messages look clean and easy-to-read. Some of their recent emails include:
- A promotion for free shipping on purchases over $35 if you pay with PayPal (the message uses green as a contrasting color)
- An article about how the holidays can be stressful for Etsy sellers (it includes a photo collage along with yellow highlights)
IKEA has a wide variety of content on its website, but it’s particularly committed to email marketing. The Swedish furniture retailer sends out a monthly newsletter that includes product and event information, as well as tips for home decorating. It also has a blog, where customers can learn about IKEA’s history and see what’s new in the world of home furnishings.
IKEA maintains an active presence on social media platforms like Facebook, Twitter and Instagram—all of which are great places to share content from your website (especially if you’re looking for viral traffic). Its YouTube channel offers useful DIY tutorials for DIY projects around the home or office; it also publishes podcasts featuring interviews with designers who work closely with IKEA on developing new products.
Birchbox is an online subscription service that sends beauty samples to your mailbox. With over 2 million subscribers and $200 million in venture capital funding, Birchbox has grown into a powerful force in the world of online retail. In fact, they’ve even been acquired by IAC, which is home to many other successful companies including The Daily Beast and CollegeHumor.
Birchbox was founded in 2010 by Katia Beauchamp and Hayley Barna—a pair of former Harvard Business School classmates who started their company as a side project while working at consulting firm Bain & Company (both were also on the school’s varsity softball team). They initially called it Project Shopsnack but decided on Birchbox after realizing how difficult it was for women to find new products without being able to test them first-hand.
Casper is a mattress company that uses email marketing to promote its mattresses. They do this by sending out a series of emails based on the different stages of the customer journey: finding out about Casper, signing up for their email list, and buying a mattress from them.
They are very clear and simple with their strategy: they use email marketing to build a community around their brand; they use it to build a brand; and finally, they use it to sell products.
Goodhood is a British clothing brand that sells men’s and women’s clothing, accessories, and home goods. It was founded in 2013 by Joe Bates and Matt Thomas, who are both former fashion editors at Dazed & Confused magazine. The company originally started as an online store but has expanded to six physical stores throughout London.
Goodhood is known for its modern take on classic menswear silhouettes like the pea coat or duffle coat with fabrics such as corduroy and cashmere wool blends that were popular in the 1940s-1960s era. You can find Goodhood pieces at high end department stores like Barneys New York or during their occasional pop-up shops around town!
Goodhood also offers a range of styles for women including blazers, trousers & trousersuits (suits for women), dresses & jackets – all constructed using high quality materials such as silk linings and leather trimming details which allow customers to create different looks depending on their mood each day!
Procore is a construction software company. Their customer base is made up of contractors, designers and engineers who use Procore to manage their projects from start to finish.
With over 30,000 customers and 5,500 employees in more than 700 offices around the world, it’s no surprise that Procore uses email marketing as one of their primary tools for communicating with their users.
The key to their successful email strategy? It’s simple: they focus on what matters most to their users—for example, by providing updates on new features or giving an inside look at how other companies are using Procore. In other words, they make sure each email focuses on helping you do your job better or offers value in some way (like free resources).
This approach can help you create effective campaigns too! When you know exactly what kind of content will resonate with your audience and deliver real value them (instead of just trying to sell at all costs), then it’ll be easier for you write compelling copy that gets opened consistently without feeling like spammy junk mail cluttering up people’s inboxes every day.”
Minted is a marketplace for independent artists, designers, and illustrators. The company’s email marketing strategy includes a mix of product recommendations, discounts, and social media content. This strategy is effective because it creates a sense of community and trust with their customers.
In the email below Minted offers customers ways to “find something new” with curated collections (the first example) or by browsing some of their bestselling items (the second example).
Each collection includes multiple personalized options from which you can choose your favorite style or color scheme that shows off your personality!
Resources and quick tips to get started
As you look for email marketing examples and resources, remember this: keep it simple. Use a consistent design theme, and always make sure to include a call-to-action (CTA). The point of any email is to get people back onto your site or app so that they can take action and convert into customers—that’s why you should always have a CTA in your emails. And don’t forget the importance of testing out different subject lines! You can gain valuable insights by A/B testing what works best with your audience.
For quick tips on how to get started with email marketing campaigns today, check out our infographic below:
Email marketing can be a powerful means of communication and revenue generation, if done right
Email marketing can be a powerful means of communication and revenue generation, if done right. Here are some email marketing examples that are doing it right:
- Nootropics Depot builds customer loyalty by offering free, high-quality guides for customers interested in exploring nootropics and other cognitive enhancers.
- 1-800 Flowers uses regular sales emails to get potential customers excited about their products before they make a purchase.
- MailChimp is one of the best email marketing companies out there because it helps businesses build their brand through campaigns that engage with customers on an emotional level.
The key takeaway here is that email marketing can be a powerful means of communication and revenue generation, if done right. So how do you start? First off, it’s important to understand who your audience is and what they want from you. Once you know this information, you can begin building relationships with them through the use of emails. The final step is making sure that all of your emails are relevant so that recipients continue getting value from them!