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Best Email Marketing For New Small Business

You’ve finally built a stable business. You can now focus on growing your business and making sure that you have enough customers to keep things going. But, how do you get customers? Well, one of the most effective ways is through email marketing. And since there are only so many hours in a day, it’s important for businesses to find an email marketing service that makes it easy for their team members to manage their campaigns and send out emails at their convenience. Fortunately for you, we have put together this article where we review three of the best small business email marketing services available today:

Picking The Best Email Marketing Service

There are many ways to get started with email marketing. The best way to begin is by selecting an email marketing service. An email marketing service provides you with everything you need to create and send emails, including the ability to manage subscribers, create funnels, segment lists and more.

To narrow down your options for which service to use first, consider these factors:

  • Cost – There are several different price points for most platforms. Some offer free plans where others have paid ones that range from $10-$100 per month per list or higher depending on how many subscribers they have and what features they want access too. As a small business owner it’s important not just how much money you spend but also whether there will be any differences between services at different price points like better deliverability rates etc…
  • Functionality – What features does each platform offer such as A/B testing software? Why do some companies thrive while others struggle when it comes down their chosen approach? In order for businesses like yours succeed in today’s market place then they must understand how these tools work together so that they can choose wisely when making decisions about their future strategy moving forward; which means considering synergies between various components within each platform we looked at here today (as well as others).

Constant Contact

Constant Contact is one of the most popular email marketing services on the market.

It offers a variety of pricing plans, including a free plan that allows you to send up to 12,000 emails per month. The paid plans start at $20 per month and go up from there depending on your needs. Pricing plans are based on how many contacts you have and how many emails they can receive each month. This makes it easy for anyone with a small list to get started using Constant Contact right away without having to worry about spending thousands of dollars upfront.

The templates and designs are also very customizable so you can make your emails look professional no matter what kind of business you run or products/services you offer customers in your industry (if any). They also have an easy drag-and-drop editor that lets users format their text quickly before sending out mass messages through Constant Contact’s platform so time isn’t wasted trying find exactly what works best visually vs just typing out content manually which takes forever especially if there’s already thousands upon thousands worth of information floating around out there already!


MailChimp is one of the most popular email marketing services for small businesses. It offers a free plan for new users and has a low-cost pricing structure, making it one of the least expensive email marketing services on this list.

MailChimp also offers a wide range of features, including automation tools, A/B testing tools, integrations with popular apps like Salesforce and Slack, and advanced segmentation options that allow you to create targeted campaigns using custom data such as interests or purchase history. The service even lets you send newsletters in multiple languages!

Finally, MailChimp has a great web app that makes it easy to manage your campaigns from anywhere at any time.



SendinBlue is a French email marketing service that has been around since 2011. It aims to be the most powerful and easy-to-use tool in its field.

The service offers a number of features, including one-click unsubscribing, automatic bounce management and delivery reports. You can also set up automated campaigns to send out emails based on specific criteria like date or time or even when a reader opens an email from your account.

You can get started with SendinBlue for free by signing up for their 14-day trial period — no credit card required!


You’ve heard the saying, “Once you go black, you never go back.” Well, that goes for email marketing too. ConvertKit is a great email marketing service for new small businesses because it’s easy to use, affordable and boasts a community of helpful and friendly users who will help you get started on the right foot.

ConvertKit also stands out as an excellent choice for bloggers and freelancers. The intuitive interface makes it easy to create beautiful email designs using their drag-and-drop builder—no coding required! And there are tons of ways to customize your emails to make them look unique from any other email in your subscriber inboxes (check out our guide on how to build better emails).

One thing I especially love about ConvertKit is its ease of use when compared with other services like MailChimp or SendGrid (which tend toward being more technical). If you don’t want all the bells and whistles associated with other platforms but still want something robust enough for professional marketers looking at growing their businesses into something larger than just one person working solo full-time—then this could be just what you’re looking for too!

Constant Contact Review

Constant Contact is a great email marketing service for small businesses. It’s easy to use, offers all the necessary features, and is affordable.

You can quickly create emails and newsletters with their drag-and-drop editor or by writing your own HTML code. You can also easily manage contacts, schedule campaigns, and track results through their dashboard. There’s even an app that lets you access your account on the go!


Pricing can be complicated, but let’s break it down:

  • Small business. If your company has fewer than 50 employees and less than $2 million in annual revenue, this is the plan for you.
  • Enterprise. If you have more than 3,000 employees or more than $20 million in annual revenue, then this is a good fit.
  • Startups and nonprofits. We’ve got special pricing for startups (less than three years old) and nonprofits (under $2 million in annual revenue). Contact us for details!
  • Non-profit education institutions: Government agencies will see a discount on their email marketing services as well as access to educational resources about how to use our platform effectively for their organization’s needs.

Templates and Designs

Templates are a great way to get started with your email marketing campaign. They’re easy to use, customizable and mobile friendly. We’ve listed some of the most popular themes below:

  • Clean & Modern: Templates that follow this design style typically have a flat appearance, with easy-to-read typography and simple colors. Examples include flat designs and bold colors (like red). This type of template is commonly used for promotional emails or newsletters.
  • Professional: These templates tend to be more traditional in their appearance, often featuring a combination of serif fonts (such as Times New Roman) and sans-serif fonts (such as Arial) for maximum readability on smaller screens such as smartphones or tablets—notably without any crazy colors or unusual shapes!

When choosing from our many available templates, take into account which best fits your business’s image while maintaining professionalism through subtlety rather than flashiness—and make sure they utilize responsive design technology so they look just as good on any device!

Deliverability and Engagement Rates

If you want to be successful in email marketing, it’s important to understand the numbers. You can do this by monitoring your deliverability rates and engagement rates. Deliverability is the rate at which your emails are received by subscribers’ inboxes (the percentage of people who open your emails). On the other hand, engagement is the number of clicks on links within those emails and how many times they’re forwarded or shared. Both metrics should be monitored and improved upon over time.

The best way to improve these metrics is by keeping track of what works! If you send out an email blast with a coupon code for $10 off any order over $100 and see an increase in sales after that campaign ended due to increased traffic on your website, then there’s no reason why you shouldn’t continue sending out similar offers regularly if they work so well!

Making the Most of Constant Contact’s Features

  • Use the Email Marketing Layout Editor, which lets you choose from a variety of templates—from simple to complex—and customize them to fit your brand’s style.
  • Use the Automation Rules feature to create triggered email sequences that deliver emails at specific times or when certain events occur. For example, you can set an automation rule that sends a welcome email immediately after someone subscribes and then another sequence of emails on their first order anniversary date.
  • The Landing Pages feature allows you to embed forms into any page on your website and then track conversions from these pages through your Constant Contact account (assuming they have been tagged properly). This is helpful if you have multiple products or services that require different types of landing pages but want them all tracked in one central location for analysis purposes.

Overall Thoughts on Constant Contact Review

Overall, Constant Contact is a great option for small businesses looking for a simple email marketing solution that can be used to send out newsletters and other marketing emails. It offers lots of features that are easy to use, so you don’t have to deal with complicated software or training. This makes it easy for you to get started with your own marketing campaign right away!

If you want help getting started on your email newsletter campaigns, check out our free guide on how to write an effective one:

If you’re looking for a solid email marketing service that is easy to use and offers all the necessary features, then Constant Contact is the perfect email marketing service for your small business.

If you’re looking for a solid email marketing service that is easy to use and offers all the necessary features, then Constant Contact is the perfect email marketing service for your small business.

Constant Contact has been around for years and is still one of the most popular email marketing services for small businesses.

Constant Contact is a great choice for small businesses that are looking for a tool that is easy to use and offers all the necessary features.


The bottom line is that Constant Contact is the best email marketing service for small businesses. It offers an easy-to-use interface, great templates and designs, and a wide array of features that help you connect with your customers in more ways than one. If you’re looking for an email marketing service that will help grow your business, Constant Contact is definitely the way to go!

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