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Best Email Marketing For Real Estate Agents

Real estate agents have a lot to do and not enough time in their day to do it all. That’s where email marketing can help. It’s a simple way for agents to reach potential clients and nurture them throughout the buying process, from initial contact through closing. This guide will introduce you to the basics of real estate email marketing and provide actionable steps that will help you get started on your own campaigns today!

What is email marketing for real estate agents?

Email marketing is one of the most important tools in any real estate agent’s tool belt. It allows you to reach a large number of people and tell them about your services, as well as keep in touch with previous clients.

Email marketing can be used for many different purposes. If you want to promote your latest listings, it’s easy enough to send out an email blast with all the details about each listing—and even include photos!

If you want to announce an open house or event related to your business, then again it’s a simple matter of sending out an email that gets right down to business: “Hey everyone! My agency will be hosting an open house next weekend.” That sort of thing gets right at what matters most—the meaty details!

And if nothing else comes up during the week (which is unlikely), why not use that time wisely by sending out some inspirational quotes from famous people? Yes, there are plenty more interesting things where those came from!

Best real estate email automation platforms

The best real estate email automation platforms for agents are:

  • HubSpot
  • Drip
  • Campaigner
  • MailChimp

Email marketing tips for real estate agents

Here are some tips to consider when setting up your drip campaign:

  • Welcome email – This is the first email you should send to your new leads. It should include a brief introduction about yourself and your business, along with how you can help them.
  • Listing announcement – When one of your sellers lists their home on the market, it’s important that they know about it immediately so that they can make sure their home looks its best for potential buyers. You can create an automated welcome email with an offer for your services or an invitation for them to call or visit in person for more information about listing their property with you. This will also serve as an opportunity for you to introduce yourself and let them know what sets you apart from other real estate agents in the area—if there are any unique qualities that might appeal specifically because they’re relocating here (or moving away), this would be a good place to mention those things as well!
  • Listing sold – If someone sells their house through one of your listings, congratulations! You’ve got another client now who will likely want some help finding another property somewhere else around town where they’ll be able to live happily ever after…or at least until retirement age rolls around 🙂

Real estate lead nurturing emails

A nurturing campaign is an email marketing approach that uses a series of emails to guide your leads through the buyer’s journey. The goal of a nurturing campaign is to build trust and credibility with your audience, while also providing useful content they can use in their search for homes.

When it comes to real estate lead nurture campaigns, you have two options:

  • Build your own custom email templates from scratch. This could be done by hiring a designer or using a tool like Canva (FREE). The benefit here is that you’ll have complete control over how each message looks and feels. The downside is it takes time and money, which isn’t always feasible for small businesses or startups.
  • Use one of the many pre-built solutions out there such as ActiveCampaign or MailChimp (both FREE). These services provide templates that are ready to go right away so you don’t have much work on your hands after signing up! However, because these platforms aren’t built specifically for realtors like Zillanix was built specifically for realtors…they may not offer all the functionality needed for this type of campaign (like scheduling automated emails).

Create a buyer persona for your email marketing campaigns

A buyer persona (or buyer profile) is a hypothetical representation of your ideal customer. It helps you to better understand their needs, interests and motivations so that you can position yourself as the best choice for them. In other words, it allows you to create content (email marketing, social media posts etc.) that resonates with those specific types of people.

If you haven’t created one yet, now is the time! You can use our free buyer persona template here:

Create segments for your email marketing campaign

Segmentation is the process of dividing a market into identifiable and reachable groups of customers. It’s important to real estate agents because segmentation helps them focus their marketing efforts on the most likely buyers.

Let’s look at an example: you have a list of all your past clients, but only half of them responded to your last email campaign in which you offered a discount coupon for new listings. The other half didn’t respond at all even though they were interested in buying or selling their home—which means they’re not sending you emails with new listing requests, either! If this describes your situation, then it’s time to create segments based on who actually responds favorably to emails from Realtors (or properties for sale).

Send welcome emails to email subscribers

Welcome emails are one of the most important types of email marketing you can do. They are sent to new subscribers and should include a link to your website, an ebook, a webinar and social media links. This is where the subscriber will take their first step into your business or brand by reading about it. Your welcome emails should also include links to resources that can help them improve their lives in some way (e.g., books, courses).

Be sure that you’re sending this email out within 24 hours after someone signs up for your email list so they don’t forget who you are!

Send listing announcements via email

Email marketing is the best way to reach your clients. It’s inexpensive, can be targeted and personalised and it allows you to build a relationship with your client on a regular basis.

It’s also very easy to set up – all you need is an email marketing tool like MailChimp or Constant Contact (I like MailChimp better because they have templates that are free) and then get started!

Here are some ideas of how you can use email to market yourself as an agent:

  • Send out listing announcements via email when your listings go live on MLS/Realtor websites (this includes sold homes). If the home sells within 30 days after going live, send an announcement about the sale of their home with links back to their website page where buyers can see interior photos etc…
  • Send out market reports every month at no cost using spreadsheet tools such as Google Sheets so that prospects can see what houses are selling for in their area during a given period of time. This is also helpful for agents who want feedback from clients about selling prices in order help them determine if they should list higher than what has been recently sold.”

Send listing sold announcements via email

  • Send a list of sold homes.
  • Send a list of sold homes by price.
  • Send a list of sold homes by price range.
  • Send a list of sold homes by location (city, neighborhood, etc).

Send market reports via email

Send market reports via email.

A market report is a concise, high-level overview of the real estate market in which you operate as a real estate agent. It provides a snapshot of key metrics like inventory levels, median home prices and sales volume trends in your area.

If you’re not already sending out market reports via email to your prospects or clients on a regular basis, now is the time to start!

Send community events via email

There are a lot of community events that take place in your area. These include sporting or charitable events, business networking groups and local conventions. You can send an email to your contact list informing them about these events and invite them to attend. The reason why this works is because:

  • It helps you build trust with your contacts because they will see you as an active member of the community who cares about their well-being.
  • It shows that you want to help your contacts find new interests or learn something new by exposing them to different things within the area that they live in.

Check out the best real estate email marketing platforms.

There are many email marketing platforms that you can use to send your real estate emails. Here are some of the best ones:

  • MailChimp – MailChimp is one of the most popular email marketing platforms for small businesses, particularly in the tech industry. It has a free plan and a paid plan called MailChimp Pro that comes with more features and higher limits on subscribers, BCC addresses, and tracking goals.
  • Happier Grasshopper – This platform provides tools specifically designed for real estate agents like lead generation forms, automated follow-up sequences (e.g., check out our new listings), property management tools like an MLS search tool and agent profile page builder so clients can learn more about you before they contact you directly. The company also offers white label solutions where your business name appears at all times within communications sent through its system instead of Happier Grasshopper’s brand logo which could be seen as less professional when compared against other platforms’ offerings so keep this consideration when determining where best place your advertising dollars should go (or whether or not they’re worth spending at all).


Email marketing is the best way to increase your lead volume. You can use email automation software to create a campaign, send out regular newsletters and market reports to your followers, as well as segment your audience for personalized emails based on their interests.

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