In this modern age, email is a powerful marketing tool. Some real estate professionals are taking full advantage of it and others are not. If you’re in the latter category, then it’s time to start emailing your contacts like a pro! Here’s how:
Use professional-looking templates
There are a lot of email marketing platforms out there, and they all have their own pros and cons. The key is to find one that works well for your needs. A few things to look at when choosing one include:
- Is it easy to use?
- Does it offer templates that look professional?
- Are the templates responsive (meaning they work on mobile)?
Email the right people at the right time
Email is a great way to communicate with your clients and keep them informed about important dates and events.
You can send follow-up emails that remind clients of upcoming appointments, the opening of a new listing or property, or even just the closing date for their current home. When you send these sorts of reminders, make sure they’re personalized so that they look like you put some effort into it!
You should also take advantage of email by sending documents to your clients. You could send documents such as insurance policies, tax returns or other similar information straight from your computer directly into their inboxes without having to print them out first! This will save time for both parties involved which ultimately means less work for you as well!
Finally there’s file sharing capabilities; this allows users on either side (or both sides) access somewhere where all files are stored safely. This means no more misplacing important papers – just upload them once then share them out across teams while keeping track via reports back into CRM software such as Salesforce Cloud Platform using Chatter feature which allows collaboration between agents working remotely but ensuring everyone stays up-to-date with latest versions without needing constant overwriting between peers.
The average person spends more time on their mobile device than they do in front of a computer. This means that, if you want to reach your audience and keep them engaged, you need to make sure your emails look good on mobile devices as well.
Make sure you’re using responsive templates: These templates will adjust themselves based on the device that’s being used to view them. In addition to making sure they’re easy to read and navigate, this can help with conversions as well (you’ll get more people opting-in).
Use icons and graphics: Using images or icons is a great way to connect with readers in an engaging way while keeping things simple enough for mobile devices. It also makes it easier for users who may not be familiar with all the terminology associated with real estate (i.e., MLS listings) by visually representing those terms without relying solely on text copy alone.
Use an autoresponder service: If people aren’t able think about what happens when they send an email from their phone then how are they supposed know what steps need taken after clicking through? You don’t want people leaving halfway through reading something important! Make sure there’s some sort of “next step” set up so subscribers can continue right where they left off regardless of whether or not they’re logged into Gmail at home versus work/school while checking their email during lunch break … etcetera… etcetera…
Pay attention to your personalization
Personalization is a key part of email marketing, and it’s about more than just knowing your audience. It’s about knowing what your audience wants from you and how to tailor your message accordingly.
Do you want to know the best ways to personalize your emails? We’ve compiled a list of our favorite tips:
- Send emails that are relevant and timely for each recipient. If someone has recently purchased or sold a home in your area, show them how other homes have sold for in their neighborhood before—and offer advice on how they can improve the price of their own property.
- Ask questions! You will get better results if people feel like they’re being heard by an actual person instead of just another company sending out automated messages every day.
Personalize in more ways than one
Personalize your emails to each customer.
You can do this by personalizing the first name, last name, location and interests of your customers. The more personal you can make the email feel to your customers, the better it will perform. For example:
- If you want a buyer to act on their purchase then send them an email saying “Hi [first name], I’m sending you this message because our records show that you are interested in buying a home in [location]”. This should encourage them to reply back with something like “Yes” or “No”. You can then follow up with another email asking them if they would prefer living next door to an elementary school or closer to downtown where there’s lots of restaurants.”
- If you have an audience who is looking for properties within a certain price range then use location as well as price range when sending out emails so that only those people who meet both criteria will see the message (e.g., “Hi Dan/Jane! We’ve found some amazing houses here in [location]!”).
Segment your lists
- Segmentation is important.
Segmenting your lists is the process of dividing your contacts into groups based on their shared interests, demographics or behavior. For example, if you have a property that’s best suited for younger buyers in the tech industry who are looking for an urban location within walking distance of restaurants and shops, you could segment that list by age range (20s-30s), industry (tech), neighborhood preference (downtown), and home type (“condo”).
- It can help you reach your audience more effectively.
When you’re sending out a marketing campaign to your email subscribers, it’s important to know exactly who you’re reaching out to so that you can customize the content of each message as much as possible. When people think about real estate email marketing they often focus on how many people they can reach at once—but what really matters is how many people will actually see the message that they want them to see. Even with one million subscribers in one year alone we’ve found success by segmenting our audience into smaller groups so we could tailor our campaigns accordingly.*
Create campaigns that are relevant to your audience’s needs
The best email marketing for real estate agents is one that’s relevant to their audience’s needs.
The most effective way to create a campaign that is relevant to your audience is by using data. You can use this data in three ways:
- Collecting it from your website and social media accounts
- Importing it into your email marketing software (we’ll go over this below) and using it to create customer personas
- Using the information that you collect on these personas to create relevant content
Write great subject lines and pre-headers
When it comes to email marketing, writing a great subject line is essential. A good subject will help your audience understand what they are receiving and encourage them to open the email.
When you’re writing a preheader or any other content within your emails, use clear language that explains what you’re sending out and why they should read it. Help them understand how the information can be useful to them by making it clear what actions they should take next (i.e., “Get my free guide” or “Try our new tool”).
Prompt interactions with calls-to-action
Before we get started with the calls-to-action, let’s talk about why they’re so important to your marketing strategy.
- Calls-to-action are critical because they help guide your sales funnel and tell leads exactly what you want them to do next.
- For example, if you have a lead who has just shown interest in one of your listings but isn’t ready for an immediate purchase, then a call-to-action might be something like “schedule a tour today.” If someone on their way home from work sees that ad and stops by the listing office before heading home, it could result in thousands of dollars worth of business because they showed up at just the right moment!
Now that we’ve established why calls-to-action are an integral part of any successful real estate marketing campaign…
Email marketing is a valuable tool for real estate professionals.
Email marketing is a valuable tool for real estate professionals. You can use it to stay in touch with your current clients, build relationships with them, and even get them to interact with you. Email marketing is also a great way to generate leads from prospective homebuyers. If you’re not using email marketing yet, here are 8 tips on how to do it right:
While email marketing is not a silver bullet for your business, it can be a valuable tool for real estate professionals. By understanding what makes a great email campaign, you’ll be able to create more effective messages that engage your audience and drive them to take action. If you want more information on how to improve your emails, check out our blog post “How To Create A Template For Your Next Email Marketing Campaign” here!