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Best Email Marketing For Small Business Reviews

In this article, we’ll cover the best email marketing services for small businesses. We’ll explain what they do and why they’re valuable, how to choose between them and how much each one costs.

Email marketing is an effective and efficient way for a small-business owner to drive traffic to the website, sell the products, and build a relationship with customers and prospects.

Email marketing is an effective and efficient way for a small-business owner to drive traffic to the website, sell the products, and build a relationship with customers and prospects.

Email Marketing offers some great benefits that can help you build your business:

  • Reach: Email is one of the most cost-effective ways to reach your customers.
  • Cost per click (CPC) is much lower than search engine marketing or social media advertising. You pay only when someone clicks on your ad which means less money wasted on non-converting campaigns.
  • Conversion rate: Email has an excellent conversion rate compared to other digital channels because people open their emails in their inboxes which gives them time to think about what they want before they act on it. This makes it easier for you as a marketer because you know they’re interested enough to look at your offer rather than just clicking away from ads online like on Facebook or Google Ads where there’s so many other distractions around them such as friends telling them about what happened last night etc…

Many email-marketing services offer templates and tools that allow you to easily customize your message with graphics and logos, manage lists of email addresses, send emails based on your target audience’s behaviors, insert contact forms on your website, track whether prospects open your emails and much more.

Email marketing is an effective and efficient way for a small-business owner to drive traffic to the website, sell the products, and build a relationship with customers and prospects. If you’re just starting out, it can be difficult to determine which email marketing services are worth your time and money. But before we dive into our analysis of the best email marketing services for small businesses, let’s get some background on why these platforms are so valuable in the first place.

Email marketing is what converts potential customers into buyers—it’s an important part of any digital strategy because it allows you to target specific audiences based on their interests or behaviors (e.g., people who visited your website but didn’t convert). In other words: Email is one of the easiest ways you can start building relationships with potential clients before they even walk through your door—you just need something interesting enough that they’ll open it!

But with so many choices available in the world of email marketing software, how do you choose one that will help you reach your business goals?

  • Choose the right email marketing software for your business.
  • Some email marketing platforms are more suited to certain types of businesses than others. For example, if you’re in the tech or design industry, you might want to look at tools like MailChimp and Campaign Monitor that have well-designed templates and beautiful designs that can help you create an enticing landing page or email newsletter.
  • Consider the features and pricing of the software. Most plans offer a free trial (usually 14 days) so you can test out what it’s like before committing to anything long term.
  • Check customer service and support of the software provider as well as customer reviews online before signing up for anything!
  • Features might include A/B testing capabilities, mobile responsive templates that work on all devices including smartphones/tablets etc., integration with third party apps such as Salesforce CRM system integration etc…

There are numerous email marketing platforms out there catering to different needs.

There are numerous email marketing platforms out there catering to different needs. Choosing the right type of software is important, as some have more features than others and may be better suited to your business goals. If you’re looking for an email marketing platform that will help you build a strong customer base without breaking the bank, we suggest trying Campaign Monitor or MailChimp. These platforms are user-friendly and easy to use while still offering many advanced features like web forms, landing pages, analytics and more.

best email marketing tools

HubSpot – Free email marketing tools

HubSpot is a marketing automation software that helps businesses grow. It has a free version, but it is limited.

There are two versions of the HubSpot software: “Free” and “Pro”. The free version offers some useful features for small businesses, like contact management and analytics that include email open rates and clickthroughs. However, you will be limited to 300 contacts per month with no more than 500 total subscribers on your mailing list at any point in time. Furthermore, you can only add 100 contacts to your database each month via import from other sources such as social media profiles or downloaded from websites using the Form Builder tool (more on this below).

The Pro version offers all of these features plus additional ones such as custom web forms for collecting leads/customers’ information via a webpage; A/B testing capabilities so you can test different versions of emails against each other before sending them out; advanced reporting tools such as heat maps showing where people click most often when viewing an email campaign etcetera

MailChimp – Free email marketing software

MailChimp is the email marketing platform that your business needs to grow. MailChimp’s software makes it easy to design emails and manage subscriber lists, so you can send out beautiful newsletters, sales updates, and more — all without having to worry about a complex learning curve.

MailChimp also provides detailed analytics for businesses looking for a better understanding of what works and what doesn’t with their customer base. Some of the key features include:

  • Send 12,000 emails/month for free (upgradeable to unlimited)
  • Create signup forms from scratch or use one of their templates (think Facebook and Instagram)
  • Sync mailing list with other apps (like Dropbox & Stripe)

Constant Contact

Constant Contact is an email marketing platform that’s geared toward small businesses and small business owners. It allows you to send emails, create landing pages, track analytics, and more.

Since it’s free to use for up to 2,000 subscribers (and once you get to 2,000 subscribers it costs $50 per month), Constant Contact is a great option for those just starting out with their email marketing campaigns or who want to try something new without spending a lot of money upfront.

Sendinblue – Multichannel marketing automation platform

Sendinblue is a multichannel marketing automation platform that allows you to send emails, manage your contacts and follow up with people. It has all the features you need to run your email marketing campaigns such as data management, workflow scheduling, statistics & analytics and loads of integrations with third party apps.

It’s also great for small businesses because it’s easy-to-use and affordable. You can get started right away without having to spend thousands just getting started.

GetResponse – email marketing platforms

This email marketing tool has a free trial, so you can try it before committing to the paid plan. You can also start with the free plan if you’re just getting started, and upgrade later when you feel confident with your abilities.

GetResponse offers everything from basic email marketing tools to more advanced features like landing pages, A/B testing, and a range of templates for newsletters and more.

The best part about using GetResponse is that their customer service team is always available via live chat or phone 24/7 to help users navigate through any problems they may have along their journey toward becoming an expert marketer!

Campaign Monitor – Email marketing company

Campaign Monitor is a popular email marketing platform for small and medium-sized businesses. It’s easy to use, has a large list of features, and it’s free (the company makes its money through add-ons). The basic version is free for up to 1000 subscribers. Their paid plans start at $10/month for 500 subscribers and grow with the number of subscribers you have. Campaign Monitor has been around since 2001, so they’re no newbie in this space either!

AWeber – Email marketing software for small businesses

AWeber is a popular email marketing software for small businesses. It’s great for marketers, bloggers, business owners and more. AWeber offers a variety of plans to fit your needs from free marketing tools to premium options that cater to those with large customer lists or complex email campaigns.

AWeber allows you to send automated emails based on user actions including abandoned cart messages, welcome series for new subscribers and more. Using AWeber’s drag-and-drop builder you can customize your template design without having any coding experience or technical knowledge required!

Drip – Email personalization software for ecommerce businesses

Drip is a marketing automation platform that helps you grow your business by sending personalized emails based on customer behavior. It’s used by more than 60,000 ecommerce businesses and has been featured in Forbes, Entrepreneur, and Inc.

You can use Drip to:

  • Personalize your emails with dynamic content – names, job titles, company names.
  • Deliver triggered and automated email sequences based on customer actions (like signing up for a webinar).

ConvertKit – Professional email tool for creators and bloggers.

ConvertKit is a powerful email marketing platform that helps you grow your email list and sell more stuff online.

ConvertKit is an email marketing platform that helps bloggers and creators grow their audience and sell more stuff online.

ConvertKit makes it easy to build a relationship with your customers so they can trust you enough to buy from you again. It also gives them the chance to get on your list so they hear about all the great things that happen around here!

SendGrid – best email campaigns platforms

SendGrid is an email delivery service that allows you to send transactional and marketing emails, SMS, and API calls. It’s a cloud-based email service that provides reliable and scalable email delivery.

SendGrid works with all types of businesses, no matter how big or small they are. It’s easy to integrate with your existing application or website using the SendGrid API, which makes it possible to automate repetitive tasks like sending out customer receipts or marketing newsletters.

These are the tools to send emails in bulk.

Email marketing tools are powerful, but they’re not all created equal. There are two main types of email marketing service: web-based platforms and software applications. Web-based platforms are hosted and managed by a third party, meaning you don’t have to worry about the technical aspects of running your own server or maintaining the code for your emails. On the other hand, software applications allow you to maintain total control over everything from coding issues to delivery and reporting.

Let’s take a look at both types of email marketing services in more detail so that you can determine which option is best for your business needs!


We have discussed the best email marketing tools.


So, what’s the best email marketing platform for your business? It depends on how you want to use email marketing and what type of features you need. You can always start with a free plan to see if it suits your needs, but if you want more advanced features such as the ability to send automated emails based on behaviors or track open rates (which may be essential for salespeople), then upgrading to a paid plan might be necessary.

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