Skip to content

Best Email Marketing Gifs

In this post, we’ll show you how to create the perfect GIF for email marketing. We’ll cover three main ways to make your GIFs: using video editing software like Adobe Premiere or Final Cut Pro, using Photoshop or another photo editing program, and using GIPHY (the go-to source for free animated images).

Record a video

No matter what kind of content you want to promote, the best way to do it is to create a video. This can be done with almost any type of camera, from your phone’s built-in camera to a more advanced video camera.

But if you don’t have access to an expensive piece of equipment or just aren’t ready for that level of commitment, there are plenty of other ways you can get started. For example:

  • Use the webcam on your computer
  • Record yourself in front of your screen using screen capture software (like this one) or even just recordings made with your phone’s camera app

Use Photoshop

  • Use Photoshop
  • Use the Lasso Tool to select the area you want to apply colorization (or other effects) to 3. Apply a new layer and fill it with white 4. Use the Pen Tool to trace over your subject, then cut out its shape 5. Select Justification: Center 6. Go back into Quick Mask mode and paint out areas you want to keep blank 7. Paste your photo into that space 8. Using the Move tool, center it and move it around until it looks good 9.-12.) Repeat this process for each image 13.-16.) Save each one as an .ai file 17.-19.) Go back into Photoshop 20.-22.) Open up each individual file 23.-25.) Select each area that needs colorization 26.), 28.), 30.), 32.), 34.), 36.).


GIPHY is a database of animated gifs. It’s also a tool that allows you to make your own animated gifs, but not every GIPHY user wants to create their own images. Therefore, it’s also a service for inserting these pre-made images into emails. This is because emails have limitations on how many characters can be displayed per line and how large an image may be without getting cut off by Gmail or Outlook (or whatever email client you use). And so if you want your readers to see all the awesomeness of what you’re sending them, then using an animated gif can help ensure that happens.

One final thing about GIPHY: It doesn’t cost anything! Their site is completely free and has millions upon millions of options available for download. That means if your marketing team decides they want to send out some awesome pictures with each newsletter they send out—or even just one time—then they’ll likely find something suitable at this site. All it takes is some simple searching around until they find what works best for their business needs!

GIFs are fun and easy to make!

GIFs are a great way to add a little bit of fun to your email marketing campaigns. They can be used for a variety of purposes, such as promoting a product or service or encouraging users to take a specific action. When it comes down to it, GIFs are the best way for brands to reach their audience in an engaging way that doesn’t get bogged down by endless paragraphs of text.

Find the right moment.

If you’re looking to be a Millennial in the modern workplace, you’ll have to learn how to use email gifs.

But before you start blasting out animated photos, keep in mind that there are some best practices for using them effectively.

  • Find the right moment: You don’t want your co-worker’s boss (or worse yet, your boss) seeing that gif at an inopportune time. If it’s too embarrassing or inappropriate for public consumption, then sending it might cause more problems than it solves—and even if it does make everyone laugh at first, later on those same people may think less of you for sending something so juvenile and unprofessional. So think carefully about what kind of reaction will come from sending a particular email gif before hitting send!
  • Use facial expressions: A smiley face can say everything—but only if your recipient knows what emotions go along with each expression! Often times just changing up which emoticon we use in emails can completely change their meaning depending on whether or not our audience thinks we mean business or want sympathy instead; finding out which works best depends on knowing their personality type beforehand though sometimes all three work fine depending on how well they know each other already. If this is something new between coworkers however then they should try all three options first before deciding which one works best overall between both parties involved.”

Choose your gif wisely.

Whether you are sending a gif of a cat hanging from a tree branch, or an intense reaction to the latest episode of Game of Thrones, make sure that you are using the right gif.

When choosing your next email giffy, ask yourself: Will this be relevant to what I am trying to say? Is it relevant to the person I’m sending this message too? What about the conversation we are having right now? Are they gonna get my reference or is this going over their heads like an airplane flying over someone’s house without realizing how far up in the sky he actually was? And lastly, what about our current situation? Do these two things go together like peanut butter and jelly…or more likely just peanut butter because everybody likes peanut butter but not everyone likes jelly (I know).

Be aware of file size.

Let’s talk about file size! File size is one of the most important aspects of an email gif, but it’s also one of the most overlooked ones. File size affects how fast your email loads and how much space it takes to store on people’s devices. If you’re sending a file that’s too big, then it will take longer for your friend to see your message. If you’re sending a file that’s too small, then they might not be able to view all of the content in full detail or at all!

The best way to keep these things in mind? Use our handy-dandy calculator tool below!

Make sure your gif is properly sized.

If you’re considering creating an animated gif, make sure you follow these guidelines:

  • A good animated gif is short and simple. It should convey its message in 1-3 seconds. If it takes more than that, it’s probably too long to be considered effective.
  • Make sure the file size of your gif is 100kb or less (larger files will take longer to load). We recommend using Giphy’s Compress option if possible.
  • Keep frames per second (fps) at 20 fps or lower—this prevents choppiness when playing back on a slower computer.

Some gmail clients can’t display gifs so make sure you have a back-up method in case the gif doesn’t show up.

Many gmail users have been using gifs for years, but newer clients like Outlook don’t currently support the format.

Fortunately, there are methods to display animated .gifs in almost any email client. One of the most popular methods is to use inline CSS to set the image as a background image for your text. This works great because it doesn’t rely on HTML or JavaScript, so you can send these emails easily from mobile devices and web mail clients.

If you’re sending .gif files through an email client that doesn’t support them natively (like Outlook), try using this method instead:

  • Download GifViewerPlus from [here]( or [here]( It’s a Chrome extension that allows search engines like Google Images and Bing Images to display animated images in their search results pages by converting them into video files (such as mp4 or ogg).
  • Install Giphy GIF Viewer Plus & Search Extension by searching “Giphy GIF Viewer Plus & Search Extension” in your browser’s add-ons window (Windows); if you’re using Safari then go here instead as there are different instructions but ultimately they lead back here too!

There’s nothing better than a well-timed gif!

If you’re not familiar with the term, a GIF (pronounced like “Jif”, or Gif) is an animated image created from a series of still images that can be played one after another to create an illusion of movement. It’s been around since 1987 and has become more popular in recent years due to its ability to convey emotions through the use of motion and sound, as well as its low file size when compared to larger video files.


You have so many options to choose from when it comes to making GIFs. You can record a video or use Photoshop, you can even use GIPHY! If you’re looking for some inspiration on what kind of content would work well with this format, check out our article on the best email marketing GIFs ever created.

Leave a Reply

Your email address will not be published.