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Best Email Marketing Headlines

Email subject lines are one of the most important parts when it comes to marketing your business through email. Every day you wake up and your inbox is full of dozens of emails from companies all around the world. Here’s some examples on how to write the best email marketing copy possible and how to get more responses to your offers. What makes for a good subject line for email? Well, that depends. (Isn’t it always?) There are no one-size-fits-all answers. Your customers are different from mine, and the same goes for their email preferences. But, if you’re looking for something to bounce ideas off of, why not try to base your lines on what has been seen as effective in the past? An email marketing campaign is only as strong as its subject lines.

A subject line is the first line of an email your subscriber will see. It’s the first thing that allows you to grab the attention of a potential customer to convince them to open your email and continue reading. With all these different kinds of headlines, using one that catches your reader’s attention is absolutely key. When people open their inboxes and see a new message from you, they have only seconds to make a decision about whether or not to open it. The best email marketing headlines grab the attention of your leads and build excitement before you’ve even delivered your message. How does one go about doing this, you ask? I’m glad you did! It’s not as hard as you might think, especially if you keep a few ground rules in mind. If you want them to look at your content and engage with your message, use these strategies for writing effective email marketing headlines:

Use Your Name In The Subject Line

If you have a name that’s relevant to the subject of your email, feel free to use it. If it’s not relevant or if your name isn’t something people are likely to recognize, leave it out.

If you decide to use your name in the subject line of an email, do not make up a fake one and put that instead! Using the wrong name can easily look like spam—and even worse, it could get your account suspended from certain services if they notice it happening often enough.

Write Short, Descriptive Subject Lines

When you’re writing an email, you have about three seconds to catch the reader’s attention. This is your chance to show them why they should open your message and read it all the way through. Don’t waste that precious time on overly long subject lines that don’t give any clues as to what’s inside—keep it short and descriptive!

If you’re just sending out a new product announcement or discount offer, use that as your main headline so people know what they’re getting into with their first glance at the email. If it’s something more complex or personal (like a newsletter), write an enticing one-liner for each issue so people are excited about what’s coming next week instead of just getting annoyed by another newsletter subscription request in their inboxes every other day when all they wanted was someone else’s opinion about what happened last night at work / school / life in general

Keep It Simple With Familiar Words

You should also use simple words that your audience will be able to understand. It’s important to use words that people can recognize and remember, so you want to avoid using terms or phrases that may confuse them or leave them wondering what you mean.

Additionally, it’s helpful for the purpose of this post if your headline is relatable. For example, if you sell candles online and are looking for a catchy email marketing headline, try including words like “romantic” or “scented.” This makes it more likely that readers will relate with your product immediately—and they’ll be more likely to buy from you in the future!

Personalize The Subject Line With A Custom Field

When it comes time to send your email, you should personalize the subject line with a custom field. If you have an email marketing platform like Mailchimp, you can use their custom fields feature to add information about your customer that will show up in their inbox.

Here’s what it looks like:

In this example, I’ve added a field called “last purchase” and filled in the name of my store where I sell t-shirts. When someone opens the email and clicks “read more”, they’ll see this personalized message:

Do Not Include Spam Trigger Words In The Subject Line

A subject line should be able to catch a reader’s attention and compel them to open your email. However, spam trigger words are ones that are likely to get your email blocked by spam filters. They can include:

  • Free
  • Online
  • Guarantee
  • Easy, or any variation of the word (easy money, easy way)
  • Freebie, or anything related (free report, free trial)

Share An Update Or Give A Reminder In Your Subject Line

If you have something to share, don’t be afraid to let your customers know. If a project is coming to an end, or if the deadline is approaching and they haven’t responded yet, you will want to make sure that they receive this email in time.

You can also use this opportunity for sending reminders about upcoming events or specials. Customers will appreciate being kept in the loop on what’s going on with your business and can plan accordingly.

Let Them Know What’s Inside The Email

It’s also important to let your audience know what’s inside the email. A descriptive subject line can help you do that. Make sure that the subject line is clear and concise, so as not to confuse or bore the reader. Some examples of great email subject lines include:

  • [Subject Line] – Learn How To Grow Your Business With These 6 Strategies!
  • [Subject Line] – Do You Want Your Sales Team To Follow Up? I Have The Perfect Tool For Them!

Pose A Question In The Subject Line

  • Pose a question in the subject line.
  • Don’t ask a question that is too hard. At first glance, this might seem like common sense: if you’re asking for something, don’t make the request impossible to fulfill. But the key is to strike a balance between being too difficult and too easy by asking questions that are attainable without requiring too much time or money on behalf of your reader.
  • Don’t ask a question that is too personal or invasive. For example, “how did your wife die?” is probably not going to be on your list of great email subject lines anytime soon—unless, of course, you’re writing an article about life insurance policies and trying to sell them off with this type of topic line! While it seems obvious enough not to ask someone something like this in person (or over email), these kinds of personal questions are still sometimes brought up in emails simply because they’re so uncomfortable for both parties involved in reading them back-and-forth during business interactions or casual exchanges between total strangers who may only have met once before under less than ideal circumstances…

Try AAB Testing Different Subject Lines (But Don’t Get Carried Away)

A/B testing is a good way to find out which subject lines work best. You should test a large number of subject lines, not just two or three. You’ll get better results if you send the same campaigns to different segments and measure the open rates for each subject line among those groups.

subject lines are very important!

It’s a fact of life that the subject line is the first thing your recipients will see, and they’ll often judge your email based on it. That’s why it’s important to write subject lines that are compelling and relevant. A good subject line will result in more opened emails and more clicks.

Here are some tips for writing great emails:

  • Try adding a call-to-action (CTA). A call-to-action is something like “Click here” or “Join us now.” It should be clear what you want your recipients to do after reading your email. If you’re asking for something specific, tell them exactly how they can do it within the body of the message itself—don’t just assume they’ll know how!
  • Include an enticing offer in exchange for their information or actions (e.g., “Get 10% off today”). This works especially well when combined with some kind of scarcity element (“Offer ends tomorrow”) or urgency (“Buy now before prices go up”).


You don’t have to be a copywriter to write better subject lines. You just need to keep these tips in mind and remember that every word matters. The good news is that you don’t have to reinvent the wheel; these tips also apply when writing lead paragraphs and body paragraphs for your email marketing messages. Just follow them diligently and your customer engagement rates will soar!

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