The best email marketing platform is the one that truly meets your needs, fits your budget and aligns with your business goals. This guide will help you identify which email marketing service providers are right for you.
The quality of your email marketing is one of the most important factors in how successful your campaigns are.
Email marketing is one of the most powerful ways to grow your business. Asking for emails is an easy and effective way to get leads. After all, people who give you their email address are actively inviting you into their inboxes with the knowledge that they will receive emails from you.
However, just having an email list isn’t enough; it’s important that you use it properly so that your campaigns are successful. Get started by learning how to include the right content in each campaign, measure the success of your campaigns, and determine what works best for each audience segment.
If you’re considering a new tool for your campaigns, this guide can help you decide which is best for your business.
The first step to choosing the right email marketing tool for your business is to identify what you want from it. Consider:
- Do you want a full-service platform with lots of features or would you rather just have one that does one thing well?
- How much money do you have to spend on this project? Will it be a significant investment, or could you get by without any additional costs beyond a small setup fee?
Once these questions are answered, there are still many more factors to consider when choosing an email marketing provider. One thing that can make all the difference is price…
5 best email marketing service providers for small businesses include Constant Contact, Drip, and Mailchimp.
We’ve already mentioned Constant Contact and Drip, but what about Mailchimp, GetResponse and Campaign Monitor? These are all great email marketing services to consider if you’re looking for an innovative way to engage with your customers. They offer some unique features that can help you improve your business based on the needs of your audience.
Mailchimp offers a variety of templates that allow you to create eye-catching emails quickly and easily. If you’re not sure how best to design an email that will get people’s attention, their free templates are a good place to start. The company also provides monitoring tools so that you can track how well each message performs over time (and which ones ended up in recipients’ trash bins).
Campaign Monitor has been around since 2001 — over 15 years now! It was originally designed for political parties who needed quick access when sending out messages during election campaigns; however these days it serves as an excellent tool for businesses both large and small alike .
To identify the top email marketing platforms, we analyzed and scored each platform on its ease of use, pricing and promotions.
We compared the top 10 email marketing platforms to help you find the right one for your business. We scored each platform on their ease of use, pricing and promotions so you can decide which email marketing service is best for your needs.
We considered dozens of different factors when evaluating the features and benefits of each platform. In addition, we looked at the number of users and integrations available in each software — those with higher numbers tend to be more popular (and therefore more likely to have what you need).
Titles are important to ensure that your email is opened by the targeted audience.
If you don’t have a good title, your email may not get opened. This is why it’s important to make sure that your title is clear, concise and relevant. If the reader doesn’t know what they’re going to find in your email before they open it, they’re more likely to skip over it.
To create a good title:
- Write down all of the benefits of reading this particular blog post/article
- Think about how these benefits relate specifically to the people who read them (i.e., existing customers)
Keep the email copy short and concise.
A good email should be short and to the point. This is easier said than done, especially when you have a lot of information to convey. Here are some tips for keeping your email copy short and concise:
- Break up long emails into shorter ones with shorter subject lines. Doing so allows for easier reading and digesting of what you’re saying, which can make all the difference between someone opening or not opening your emails in the first place.
- Keep paragraphs short and sweet. In fact, try limiting each paragraph to just one idea—or even better if this idea can be conveyed in one sentence! This will help keep readers from getting lost or confused by the sheer volume of information that might come across their screen at once (no matter how much we’d like them all).
Content structure should be clear and broken down into different sections.
Good email marketing examples are clear and easy to understand. The best way to achieve this is by making sure they are broken down into various sections, each with its own message or call-to-action. An email that’s too long will make it difficult for your audience to find the content they want, while an email that’s too short won’t give you enough space to deliver your message in a way that will resonate with your audience.
For example, let’s look at how we’ve laid out our email:
- Introduction (with greeting)
- Benefits of using our system (bullet points)
- Features of our product (bullet points)
- Next steps/call-to-action
Include an attractive CTA button in your email design.
Include an attractive CTA button in your email design.
- It draws attention to the action you want people to take.
- A bit of strategic color can help it stand out more than the other buttons on your site. This is especially important if you have multiple CTAs and they’re not all equally important or eye-catching. If you have a lot of calls to action on your site, consider using different colors for each one so that users don’t get confused about which one they should click on.
- If done right, it can make all the difference between getting someone’s attention and getting them to engage with your brand (and lead generation) or not!
Include social media buttons in your email communication to drive more engagement.
In recent years, social media has gone from being a way for people to stay connected with their friends and family to being an essential part of marketing. Social media buttons help you get your audience involved in the conversation and generate more engagement.
When you include social media buttons in your email communication, you’re letting recipients know they can share your content on Facebook, Twitter, LinkedIn or Pinterest. Not only does this increase the chances that the recipient will do so—it also lets you track how many times a particular piece of content has been shared on each platform. You’ll be able to see which types of messages are most popular among your audience and use that information to improve future campaigns
Optimize the emails for mobile devices.
Email marketing is a powerful tool for your business. It’s a great way to connect with customers, drive sales and build brand awareness. However, if your emails aren’t optimized for mobile devices, you may end up losing engagement and conversions.
According to Litmus, approximately 70% of email traffic is now coming from mobile devices. That’s why it’s important to make sure that your emails look good on all screen sizes—from smaller Android phones like the Samsung Galaxy S7 Edge (which has 5.5-inch screen) all the way up to larger iPhones such as the iPhone 6 Plus (5.5-inch screen).
Use GIFs and videos in your email communication to make them more engaging.
You’ve got to use GIFs and videos in your email communication to make them more engaging.
GIFs are a great way to add a little fun to your email, especially if you’re sending marketing emails at the end of the day or on weekends. They can be used for anything from a welcome message for new subscribers, gifting guides and product promotions. You can even create emails that introduce new features on your website with animated images instead of just text!
Videos are also good ways to capture the attention of your audience since they provide visuals that help explain complex ideas quickly and easily – much more efficiently than words alone can do so
Email marketing must be a compelling blend of creativity and technology
Email marketing must be a compelling blend of creativity and technology.
The right tools can help you deliver the right message at the right time to your customers, but they won’t do it alone. You need to have an understanding of what you’re selling, why it’s valuable, and how you can best present that value to consumers so they’ll want to buy from you again.
All of these platforms are great for small businesses, but we think that Drip is the best choice for most people. It offers all the features you need at a reasonable price, and it’s easy to use.