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Best Email Marketing Metrics

I’m not going to lie to you. These email marketing benchmarks will be a challenge for most of your peers. Email metrics improve your overall email marketing performance and should be defined according to your business goals. If you want to compete with other brands and businesses, take a look at these email metrics now ! The email marketing metrics every marketer should track makes it easy for anyone to identify the key online marketing metrics important to their business. This article examines more than 15 key data points that can help you measure the effectiveness of your campaign.

Email Marketing Metrics – Name any successful online campaign and chances are that Email Marketing was one of the core components. Your own email database can be your best friend when it comes to building brand loyalty and growing your business. Check out our guide in order to discover some of the most important metrics you should be measuring.The success of your email marketing campaign depends heavily on the metrics you’ll track. In this post, we’ll discuss 7 important email marketing metrics and how they can help you improve your campaign performance.

Deliverability Rate

As you continue to grow your email marketing program, it’s important to be aware of the factors that affect deliverability. Deliverability refers to the rate at which emails are delivered to the inbox and is one of the most important metrics for email marketers.

The delivery rate is directly affected by several different factors, including:

  • Email marketing metrics: The most important metric here is your spam score. Spam scores are not static; they’re calculated based on a variety of factors such as legitimate complaints from users and other ISPs, IP reputation, and even whether your emails have been marked as spam by other users or ISPs (if so much that they’ve triggered filters). If you receive too many complaints or triggers—or if your IP address has been marked as a source for spammers—this may negatively impact your overall deliverability rate.

Open Rate

Open rates are an excellent indicator of the effectiveness of your email marketing strategy. The higher your open rate, the better you’re performing, and the more likely you are to attract new prospects and retain existing customers.

For example, if your company runs a marketing campaign targeting business owners in particular but has an open rate of only 10%, it means that 90% of people who receive your email didn’t open it. If, on the other hand, you have an open rate of 60%, then 40% opened it and 20% didn’t (60% – 40%).

Click-Through Rate (CTR)

Click-through rate is the ratio of clicking on a link to the number of times the link was shown. It’s also known as CTR and can be calculated by dividing the number of clicks on an email by all views. For example, if you send an email with 1,000 views and 100 clicks, your click-through rate would be 10%.

If you have a low click-through rate (less than 2%), you’re going to have trouble growing your list or making money from your emails because people aren’t interested in what you’re sending them. On the other hand, if you have a high click-through rate (between 5% and 20%), it means that lots of people are interested in what you’re sending them – which is great!

Read/Open Rate

You should also be aware of the difference between read and open rates. While open rate refers to the percentage of recipients who opened an email, read rate is a more accurate measure of how engaged recipients are with your content. Read rates account for people who opened an email but didn’t scroll down far enough to see any content (which is why they aren’t included in our reporting).

The importance of this metric can’t be overstated: it’s a much better indication that someone actually engaged with your email than click-throughs or opens alone. To calculate your email’s effective read rate, divide the number of clicks by total views. For example:



Bounce Rate

Bounce rate is the percentage of emails that were sent to a recipient and were not delivered. It can be calculated by dividing the number of bounces by the total number of emails sent, then multiplying it by 100%. For example:

1000 messages sent, 200 bounce back = 20% bounce rate (200/1000*100)

Conversion Rate

Conversion rate is defined as the number of people who made a purchase divided by the number of people who received your email. It’s often used to measure the success of an email campaign, because it indicates how many recipients actually took action after receiving your message.

For example, if you sent out an email with 20 links in it and 5 people clicked on those links and ended up purchasing something from your store within 48 hours, you could calculate your conversion rate like this:

Total sales = $100

Total recipients = 100 people

Conversion rate = 5/100 = 0.05

Using email marketing metrics tips is the way to win in email marketing.

One of the reasons why email marketing is such a powerful tool is because it allows you to directly reach your target audience. In fact, according to a survey conducted by MailChimp, 92% of consumers prefer receiving promotional content via email over other channels like social media and direct mail.

Email marketing metrics are important for measuring success, but they’re also important for measuring ROI. If you aren’t tracking your metrics, then how will you know if your campaign has been successful? Or if it needs tweaks or improvements?

When it comes to email marketing, there are a lot of articles out there discussing what you should measure and how they can help your business. But the most important thing you need to know is the benchmark that you’re shooting for so that you can figure out what areas of your email strategy are strong, and which ones need some work. Here are a few of the core metrics that any small business should be tracking to make sure their email campaigns are successful:

?e response rate

The simple response rate is the percentage of people who open an email and click on a link (or perform some other action) within that email.

The average simple response rate for all emails is 2.4%, but the B2B industry has an average simple response rate of 2.4%.

conversion rate

Conversion rate is the percentage of users who take a desired action. The most common desired actions for e-commerce businesses are purchases and signups, but it could also be newsletter signups or calls to action.

As a rule, conversion rates have an inverse relationship with revenue. The higher your conversion rate, the lower your revenue will be; and vice versa.

The reason for this is simple: there are only so many dollars available in customers’ wallets, so the more money you spend on advertising (and therefore acquisition), the less you will make per customer acquired (or even paid).

this is the benchmark you should be shooting for

This benchmark provides a good starting point for your email marketing strategy. It’s also a great way to benchmark your results against other industries, if that’s something that interests you.

As with anything in business, it’s important to take these metrics with a grain of salt. A benchmark is just an average; it doesn’t account for outliers or unique factors that can skew the data in each industry or company. Even within one company there may be a wide range of performance based on factors like mission and culture, size, budgeting and resources available at different departments and teams within the organization—and even by individual projects themselves!

In summary: we hope this post was helpful! Good luck with your email marketing campaign(s)!


These email marketing metrics can help you know more about your subscribers and the effectiveness of your emails. They might also help you make better decisions when it comes to developing your email marketing strategy.

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