Email marketing is a great tool for businesses of all sizes. But, before you start using email marketing to promote your business, you need to know how to use it effectively. Here’s a list of the Best Email Marketing Online Tool, best free email marketing tools and 10 email marketing platform.

What are Email Marketing Tools?

Email marketing is a form of online marketing that uses electronic correspondence to promote products or services. Email marketing can be used in a number of ways, including pure email campaigns, combined email campaigns with social media platforms, and as an adjunct to other forms of online marketing.

The benefits of using email marketing tools include increased reach and engagement with potential customers, fast turnaround times for responses to inquiries, and the ability to track customer behavior across multiple channels.

To use email marketing tools effectively, it is important to understand their main features and how they can be useful for your business. In this article, you will learn about the three most common email marketing tools and how they can be used in your business.

What are the Different Types of Email Marketing Tools?

Best Email Marketing Online Tool

There are a number of automated email marketing tools available to businesses today. These tools include programs like MailChimp, Squarespace, and Mailvelope. They allow you to create custom email campaigns that are tailored to your specific needs and interests.

Automated email marketing can be an extremely powerful tool for building relationships with customers, building lists of potential customers, or driving traffic to your website or other online presence. It can also be used in conjunction with social media marketing techniques to reach a wider audience.

Customized Email Marketing Tools

The next type of automated email marketing tool is customized email marketing. This approach allows you to design and customize your own email campaigns for your business. You can then use these campaigns to reach a wide range of customers, based on their interests and behavior patterns. This type of automation is especially useful for businesses with large populations or who need a custom-made campaign that is specifically designed for them.

Interactive Email Marketing Tools

Interactive email marketing technology has rapidly become popular in the recent years as it provides a more interactive user experience than traditionalemail marketing methods (.txt) and text messages (Txt). Interactive emails allow users to interact directly with the sender, rather than just reading a message once and then clicking through to the next step in the contact process (.htm). This interaction results in increased engagement with your emails – making them more likely to convert into sales opportunities or leads.

Interactive email marketing can also be used as a lead nurturing technique, providing you with information about potential customers before they make any purchases or commit any further action on their behalf.

Public Relations Email Marketing Tools

Public relations email marketing is a type of interactive email marketing that employs the use of public relations professionals to promote and market your business. This type of marketing can be used in conjunction with other forms of automated or personalized email marketing to reach a wider audience. The goal is to create a positive public relations image for your business, which can then lead to increased customer engagement and leads.

Best Email Marketing Online Tool

Best Email Marketing Online Tool
  1. Constant Contact

The best email marketing platform for startups and nonprofits is Constant Contact.

They give you the ability to quickly and easily create professional email newsletters using a drag and drop editor.

You receive all the necessary tools, including the capacity to control email lists and monitor email deliverability and open rates. Their lovely reports let you see how effective your email marketing campaigns are.

With the help of Constant Contact’s fundamental email automation features, you can automatically resend emails to recipients who haven’t opened them, send welcome emails to new subscribers, and trigger emails based on user behavior.

  1. Sendinblue

For businesses, Sendinblue offers effective email and SMS marketing solutions.

It has a ton of strong functionality to make landing pages, Facebook ads, SMS campaigns, email newsletters, email marketing automation, live chat, and more.

You can send an unlimited number of emails to a specific audience using their personalized marketing automation solution based on user behavior.

To help your marketing campaigns succeed, it has a simple drag-and-drop email builder and excellent email deliverability.

  1. HubSpot

HubSpot is an all-in-one marketing platform similar to MailChimp that is intended to help you grow your business, but it has much more sophisticated functionality.

Because of their marketing platform, which includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more, HubSpot is a popular choice among small, medium, and enterprise customers.

Utilizing marketing automation and personalization data from their sophisticated CRM, HubSpot Email Marketing enables you to provide the most personalized user experience to increase sales and conversions.

  1. AWeber

Another excellent tool for connecting with users and promoting your business is AWeber.

It includes a diverse range of useful features, including auto-fetch articles to produce automated blog newsletter emails, lovely HTML newsletter email templates, clever unsubscribe management, email analytics, list segmentation, and automation tools.

Other common features like A/B split testing, autoresponders, list management, etc. are also included.

  1. Omnisend

Because it provides effective SMS & email marketing features, Omnisend is a well-known MailChimp substitute for eCommerce websites.

A/B testing, subscriber segmentation, pre-built email automation workflows, SMS messages, and even push notifications are all included in their very generous free email marketing plan.

Their free email marketing plan is not constrained, in contrast to MailChimp and other email marketing services, so you have access to all of their features.

10 Email Marketing Platform

Best Email Marketing Online Tool
  1. Pabbly Email Marketing

For larger-sized businesses, Pabbly Email Marketing is a highly coveted email service provider. This is due to the fact that, in addition to many other useful features, all Pabbly plans give users access to workflow automation, email scheduling, and SMTP routing.

  1. SendPulse

SendPulse is an integrated messaging platform that has developed an AI-based system to let its users communicate with all devices via email, SMS, Web push, and SMTP (users enjoy a free SMTP server). SendPulse is renowned for being user-friendly and can be trusted to manage enterprise-level email campaigns. You can send bulk emails (i.e., 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts) during the fairly lengthy free trial period. We advise you to use the GIF creation tool. These can cause significant increases in click through rates in email campaigns.

  1. MailChimp

One of the most well-known email service providers in the world is MailChimp. In fact, this business has millions of users across more than 175 nations. MailChimp is used by both big and small businesses because of its easy-to-use yet highly useful features and tools.

Over 300 integrations on MailChimp allow you to match the ideal tool to your business, which is one of the platform’s most significant advantages. You can build and use landing pages and other digital marketing tools with MailChimp. So you can use MailChimp to develop more sophisticated strategies. A free email service plan is also offered by MailChimp.

  1. Constant Contact

One of the most popular email marketing platforms in the world is Constant Contact. This is due to the platform’s excellent usability, over 100 email templates, and the simplicity with which contacts can be managed. Furthermore, Constant Contact makes it very easy to set up and manage drip campaigns as well as schedule recurring emails for events like birthdays and holidays throughout the year. In addition to these helpful features, automatically updated bounces and unsubscribes provide you with a wealth of information about your email lists.

  1. HubSpot

Users can choose from a wide selection of email templates on HubSpot. The ESP also makes it simple for users to develop original email templates. Therefore, HubSpot is perfect whether you prefer stock templates or custom ones. With the help of this platform, you can also conduct A/B testing to determine which email version is performing the best.

Any business using email to generate leads or revenue will find this to be very advantageous. Additionally, HubSpot has a very high deliverability rate and lets you customize your emails based on details like the recipient’s location, device type, and list inclusion. HubSpot also provides incredibly thorough analytics on the effectiveness of your email campaigns, and social media integration is simple.

  1. AWeber

In contrast to HubSpot and MailChimp, AWeber is primarily targeted at small businesses and independent contractors. AWeber’s main focus is simplicity, and their software excels at achieving this goal. The AWeber setup frequently works best for people who are just beginning with email marketing. Additionally, AWeber has a very high deliverability rate, ensuring that your emails reach their intended recipients.

  1. iContact

Email service provider iContact is primarily renowned for its top-notch customer service. Because they will require a lot of assistance setting everything up and running the emails on a regular basis, customers who are not very tech savvy will find this service to be ideal. One of the early businesses in this field, iContact has been around since 2003. Strategic advisors are assigned to each customer, helping them with email marketing campaigns and tool usage. It’s a great feature to have.

  1. GetResponse

Another excellent ESP is GetResponse. Along with a fantastic email platform, this one also provides landing pages, a CRM, and other useful tools like a webinar solution. The fact that GetResponse is available in more than 20 languages is one of its most significant features and a major competitive advantage. GetResponse is now a truly global ESP as a result. It has a ton of storage space as well. Additionally, GetResponse offers a drip campaign tool with a calendar interface and more than 500 email templates. Email send dates are now much simpler to plan as a result.

  1. ActiveCampaign

Another email marketing tool with live chat is ActiveCampaign. So, if you value having excellent customer service, this is a good option for you. Additionally, ActiveCampaign offers a superior CRM, which is a useful tool. You can help your customers by including valuable content in your emails with the help of the CRM. Lead scoring is a feature of ActiveCampaign that rates the caliber of your leads. Such tools are very valuable for the sales teams.

  1. SendinBlue

You can browse through a variety of pre-made automation campaigns on SendinBlue. You can decide which campaign is best for you or your business and begin working on it. Over 30 million emails and texts are sent each day using the SendinBlue platform, which is very popular.

It is simple to create custom automation campaigns even though SendinBlue has created pre-made ones. Therefore, you can easily create a campaign from scratch using your own preferences if you cannot find a ready-made campaign that you like. You can also use the forms tool provided by SendinBlue to gather leads. Once you have captured your leads, you can categorize them into lists.

Best Free Email Marketing Tools

Best Email Marketing Online Tool

Mailchimp

A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.

Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.

HubSpot

You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.

MailerLite

The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.

Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.

Moosend

Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.

The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.

Sendinblue

You’ll need to rely on automation more and more as you use your email marketing tool. Sendinblue provides a variety of templated automation flows based on your goals. It can be difficult to find marketing automation software that is truly free. You can choose your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.

Even with this level of sophisticated automation, setting up an account and editing emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automation workflows.

Conclusion

Email marketing is a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your listing and promotional strategy before you get started. By optimizing your product listing for SEO, creating attractive photos, and pricing your products competitively, you can give yourself the best chance for success. Additionally, promoting your products through social media, influencers, and other marketing channels can help you reach more potential customers. By monitoring your sales and making necessary adjustments, you can ensure that your business is successful in the long run.

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