If you’re a nonprofit organization, email marketing can be a powerful tool for getting more donations and growing your audience. But the truth is that it’s not easy to run an effective email marketing program. In this guide, we’ll take a look at all the things you need to know about nonprofit email marketing so that you can begin sending emails that are actually effective—and start bringing in more money! The Best Email Marketing for Nonprofits…that’s what we’re here to uncover. And, don’t worry, there are no freemium pricing or suction cups used in this investigative process. Free marketing examples might be helpful but I’ll just outline the pros and cons of some of these email marketing options.
Modern nonprofit organizations have to deal with new and more challenging tasks than ever before. Social media, online donations, volunteer engagement… so much to do in so little time! This can make it difficult to keep track of best email marketing practices for nonprofits. As a nonprofit, you’re busy keeping up with the end-to-end process of sourcing volunteers and donations. You’re also working hard to establish your organization as an authority leader in a given community or cause, but engaging with potential leads can be difficult. One of the most underutilized tools for nonprofits is email marketing, so today we’re looking at some best practices for email marketing software for nonprofits. Nonprofit email marketing is not an easy task to pursue as you need to find the balance between a personal touch and professionalism. However, this is not an excuse for shying away from email marketing tactics. Email marketing is a must in every nonprofit fundraising strategy. The annual revenue of American charities that rely on email fundraising was estimated to be around $2.2 billion.
MailChimp is one of the most popular email marketing tools available. They have over 6 million users, and they make it easy to send out campaigns with a design that can be customized based on your organization’s needs.
MailChimp has a number of features that make it a good choice for non-profits:
- It’s free for up to 2,000 subscribers (if you exceed this amount, you’ll need to pay $10/month).
- It has an easy drag-and-drop interface, which makes creating emails quick and painless.
- They also offer templates if you want something more complex than plain text emails.
- Their customer service team is friendly and helpful; if you run into any issues, they’ll be able to help resolve them quickly.
- MailChimp offers analytics so that you can see how well your email campaigns are working – this allows you to tweak them as needed until they perform optimally.
Campaign Monitor is a great option for non-profits looking to do email marketing. With Campaign Monitor, you can manage all of your emails from one place and send them with ease. The free plan allows you to send up to 1,000 emails per month; however, it also comes with some handy features that are helpful when managing a nonprofit’s email marketing.
The basic plan allows users to create up to 3 lists: contacts who already received an email from you, contacts who haven’t received an email from you yet (but want more information), and leads who have asked for something specific via their form on your website. This makes it easy for nonprofit organizations that need help keeping track of their readership or memberships as well as making sure contacts get the right emails at the right time!
AWeber is a good choice of email marketing platform for nonprofits because of their pricing structure. AWeber’s pricing is based on the number of subscribers you have: the more subscribers, the higher your monthly cost. This makes sense because they need to cover their costs and ensure that they are making enough money to stay afloat.
The other nice thing about this system is that it allows a nonprofit to try out multiple campaigns without being locked into one particular service for an extended period of time. If you find out that AWeber isn’t working for your organization, then switching services will be easy since there are no long-term contracts or penalties associated with canceling early.
iContact is a great option for nonprofits with a small budget. The free version offers unlimited emails, and it’s reasonably priced if you need additional features or larger lists. If you’re looking for an inexpensive way to collect email addresses and send targeted emails, iContact could be the right choice for your organization.
Here are some key features of iContact:
- Unlimited email sends (free)
- Pay-as-you-grow pricing model that starts at $15 per month (paid plans start at $50/month)
SendInBlue is a great choice for nonprofits because it offers more than just basic email marketing and management tools. SendInBlue also has a suite of services that allow nonprofits to run effective email campaigns, as well as create landing pages and integrate with social media platforms. With this all-in-one platform, you’ll be able to do everything from creating an initial strategy for your nonprofit’s next big campaign to sending out the final emails.
Constant Contact is a comprehensive email marketing platform that’s free for nonprofits. The tool makes it easy to create and send personalized emails to your supporters, track the success of your campaigns, and more. Here are some key features:
- Send emails through Constant Contact’s templates or customize them yourself.
- Create segmented lists based on any criteria you choose, such as location in your city or state, donation amount, gender (whether they’re male or female), etc.
- Receive reports about which emails were opened by recipients so you know what works best for different groups of people on your list.
- Send an unlimited number of messages per month — no matter how big or small your organization is!
There are options for email marketing if you can’t afford it.
If you’re a non-profit, there are plenty of options for email marketing that won’t break the bank. Here are some of them:
- Mailchimp: Mailchimp is free for nonprofits with up to 2,000 subscribers and 12,000 emails sent per month. It also has advanced features like A/B testing and forms that can be customized based on what kind of information you’re collecting from subscribers.
- Campaign Monitor: This service allows users to create emails in HTML or text format with unlimited storage space, responsive templates and analytics tools. It’s $9/month after the first 12 months when you pay annually; otherwise it costs $19/month paid monthly or $29/month paid annually.
- iContact: A good option if your nonprofit doesn’t have a lot of money to spend on email marketing but still needs some help getting started with creating landing pages and collecting data from potential donors via social media channels like Facebook Messenger or WhatsApp (it’s worth noting SendinBlue does not offer this functionality). You’ll need at least one user who has access privileges to create an account before being able to use iContact’s other features such as creating newsletters using their template builder tool or importing contacts into their database from another source like Gmail accounts or Excel spreadsheets (e-mail addresses only).
The best email marketing for nonprofits is a program that offers all the features you need, from automation to a professional customer service team.
The best email marketing software for nonprofits is a program that offers all the features you need, from automation to a professional customer service team. In order to find the best fit, you must consider what features are important to your nonprofit and how much money you can afford to spend. For example, some platforms offer free plans but have limitations on the number of emails you can send per month or limits on how many subscribers you can have. Other programs have paid versions with no restrictions whatsoever.
If you don’t want to invest in an expensive program up front, look for companies that offer trials or try them out first by opting for a basic plan instead of investing in something more expensive without knowing whether it will work well enough for your needs (see our roundup below). You may also want to consider asking other organizations about their experiences using certain services before making any decisions yourself—the most important thing is finding something that works well enough!
Nonprofits tend to have smaller budgets than big corporations or businesses, so finding free email marketing software is a necessity.
If you’re a nonprofit, then finding free email marketing tools is essential. You probably have a smaller budget than big corporations or businesses, so it’s important to make sure you don’t overspend on services that can be found for free.
There are many free email marketing applications available online for nonprofits and charities that allow you to send emails to your contacts and create campaigns. Some of these tools also allow you to create templates with pre-made content that allows you to easily send out multiple emails at once.
Knowing nonprofit email marketing best practices before you begin sending emails ensures that your emails are as effective as possible.
The best nonprofit email marketing uses a personal tone. A personal tone is one that feels like it’s coming from a friend or colleague, not from an organization. It can be casual, but it still has structure and professionalism.
Mailchimp is one of the most popular email marketing services around, but it’s not the only option out there. Here are some alternatives.
Mailchimp is one of the most popular email marketing services around. It’s also not the only option out there. Here are some alternatives:
- Campaign Monitor
- Vertical Response
- Constant Contact
Nonprofit email marketing examples can provide inspiration and help you figure out what kind of messaging works with your audience.
Learning from others’ successes is one of the best ways to achieve success yourself. Nonprofit email marketing examples can provide inspiration and help you figure out what kind of messaging works with your audience.
You’ve probably seen nonprofit emails before—they’re the ones that come from organizations like The Humane Society or The American Red Cross, asking for donations or volunteers. They may not look much different than the marketing emails you receive from for-profit companies, but there are some key differences between them that make them so effective:
- Nonprofits don’t have profit margins to worry about, so they can spend more money on their campaigns without worrying as much about return on investment (ROI). This means they can test several different messages until they find something that works!
- They have access to databases of people who are already interested in what they do, which makes it easier for them to reach new audiences through targeted advertising rather than expensive advertising campaigns.
Email hosting lets you send emails with your own domain name, making your organization more professional and credible in the eyes of your contacts.
Email hosting allows you to utilize your own domain name and brand, making your organization more professional and credible in the eyes of your contacts.
It’s also cheaper, more reliable, and better for overall email deliverability. Free email services often have limits on how many emails they allow you to send each day, or their customers can be blocked by spam filters that aren’t working properly (and neither of these issues are something you want to deal with).
Additionally—and importantly—free email services don’t support custom design or branding elements like a logo or color scheme. Email hosting providers typically allow you full control over these things so that your messages look as good as possible when they arrive in inboxes across the globe!
How often should nonprofits send emails? Daily emails might be too much for your subscribers but too few could mean your communications get lost in the shuffle.
How often should nonprofits send emails? A common question from nonprofit marketers is “How often should I send emails to my audience?” The answer depends on many factors, including your audience and goal.
Too much email can overwhelm your subscribers and encourage them to unsubscribe. Or it could mean that their communications get lost in the shuffle with all the other messages they receive every day. On the other hand, too few emails might mean that your communications get buried or forgotten by subscribers who aren’t seeing them frequently enough.
Generally speaking, if you’re sending daily updates about your cause or organization and its mission (i.e., not just fundraising), this may be too much for some of your audience members who might find it overwhelming—especially if they choose not to click through on every message but rather just skim through their inboxes once a week or less often than that.
Charity campaign emails help you generate donations from new donors and recurring gifts from current donors by asking them to contribute to your cause or mission.
Charity campaign emails help you generate donations from new donors and recurring gifts from current donors by asking them to contribute to your cause or mission. They’re the most effective way to ask for money—and the easiest way for nonprofits to collect donations online.
With that in mind, here are five tips that will make your charity campaign emails more effective:
Nonprofits need to create emails that are personalized based on their audience if they want them to actually read and respond to their messages.
It’s true that personalized emails are more effective, as they are more likely to be read, shared and acted upon. That’s because they’re addressing the recipient by name—and every bit of research points to the fact that people respond better to messages when their name is used (even if it’s a fake one).
Personalized emails also make your business appear more professional and trustworthy. When someone opens an email from you in their inbox, they know it wasn’t generated by a robot or sent out randomly without thought as to who might see it or where it will end up in their own inboxes. It shows that you care about your relationship with them as an individual client or donor; otherwise why would you take the time to personalize?
As you can see, there are many things you need to consider when creating your own nonprofit email marketing strategy. The most important thing is that you are sending emails based on the needs of your audience and tailoring them as much as possible so they receive the right message at the right time. This will allow them to make more informed decisions about whether or not they want to donate money, time or other resources to your organization.