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Best Email Marketing Platforms For Small Businesses

Email marketing is one of the most powerful tools to build your brand and generate leads. With over 3 billion people using email on a daily basis, it is no surprise that this has turned into one of the most effective marketing channels for businesses. However, when it comes to choosing an email marketing platform, there are so many things to take into account before making a final decision. If you are looking for the best email marketing platform for small business then here is our list of top 10 choices:

What is email marketing?

Email marketing is a great way to reach customers through email, communicate with them and build relationships. It’s also an effective channel for sending marketing messages, or communicating information like reviews or newsletters.

Email marketing can be done manually (if you have the time and resources), but it’s much more efficient to use software that automates the process.

What do I need to look for while choosing an email marketing platform?

  • You need to be able to use the email marketing platform easily. If it requires too much time investment and training, then you won’t be able to use it well.
  • You want an email marketing platform that offers a wide range of features. This will help you create campaigns that are more dynamic and engaging for your customers and subscribers.
  • Customer support is another important factor when choosing an email marketing platform because if there is no good customer support available, then you may end up having problems with your account or website in general at some point in time. So make sure the company offers good customer service before signing up for their services!
  • Pricing: It’s always good when the pricing plans offered by different companies are competitively priced so that one can choose which plan suits them best according to their budget constraints as well as needs & requirements (i.e., number of contacts etc).

Best email marketing software for small business – A quick comparison

Sendinblue is a cloud based application, which can be used to send bulk emails with high deliverability and advanced features. Sendinblue also offers mobile-optimized HTML templates that would help you in creating eye-catching emails. On the flip side, if you want to include images in your newsletter then it’ll cost extra bucks as they charge $0.50 per image attachment sent.

Mailchimp is one of the most popular email marketing platforms used by small businesses around the globe due to its ease of use and affordability. It allows you to create beautiful newsletters using drag & drop editor and create segments based on subscriber’s preference or behavior for better engagement rates. You can also track each email campaign easily through their analytics module which shows performance metrics like open rate, click through rate etc..

Constant Contact offers everything from CRM tools for managing leads to campaign management services along with automated marketing automation features including dynamic content creation capabilities (like surveys) etc.. One of the biggest advantage offered by Constant Contact over other competitors is that it provides mobile optimized templates which makes it easier for users who are on go all day long but still need to send out some important mails on time!

1. Sendinblue vs Mailchimp vs Constant Contact

There are three common email marketing platforms used by small businesses: Sendinblue, Mailchimp and Constant Contact. Let’s take a look at each one in turn.

Sendinblue is a French email marketing platform that offers both free and paid plans for its users. In addition to offering an excellent set of features for an excellent price (starting at $10/month), Sendinblue also offers localization support with multiple languages and currencies available in the same account, so if you want to offer your products or services internationally, then this might be the best choice for you!

Mailchimp is an American company that was founded back in 2001 by Ben Chestnut and Dan Kurzius as they needed to grow their business but didn’t really have any cash left after buying domains; so they started using email lists instead of advertising budgets which worked out well enough that they decided to start selling software tools rather than simply hosting other companies’ newsletters on their servers (which would be illegal). When we talk about “free plans” with MailChimp though it’s important not just because we don’t want anyone feeling like they’re getting ripped off – but also because there are some limitations such as limited storage size (2GB) or only sending out 25 emails per day which might sound fine – but if someone wants more functionality like scheduled emails then they need upgrade their plan accordingly – which brings us neatly onto…

2. GetResponse vs Mailchimp vs AWeber

When choosing an email marketing platform for your small business, you’ll want to consider what features are most important in your workflows. The most popular options are GetResponse and Mailchimp. Both platforms offer a free trial, so you can test them out before committing to either one.

AWeber is another great option that has been around since 2002 and has over 1 million paying customers worldwide. It’s a reliable service with customizable templates and helpful training resources that will help get even the least experienced users up-and-running quickly.

3. Drip vs ConvertKit vs MailerLite

The big three email marketing platforms that you’ll most likely come across are Drip, ConvertKit and MailerLite. All three have their strengths and weaknesses but the choice really comes down to what kind of business you run.

Drip is geared towards small businesses with a limited budget who want to deliver targeted emails with very little setup time required. It’s also great for newbies who aren’t tech savvy enough to handle more complex tools like ConvertKit or MailerLite (or even Paypal).

ConvertKit is great for large businesses because it has all the bells and whistles you could ever need—and then some. Plus, it offers A/B testing which allows you to test different subject lines on different groups of recipients without having to send out multiple messages yourself first before seeing what works best! That said though…it can be difficult if not impossible if your list grows beyond 10k subscribers since they charge based on number rather than number of emails sent (which means paying $15 per month per thousand subscribers after 10k). If this sounds familiar though…that’s because it was my experience exactly when I switched from MailerLite over! So if that happens too then I’d recommend using something else instead such as MailChimp (it’s free up until 2k subscribers) or SendGrid . They offer much lower starting costs without sacrificing any functionality whatsoever so just remember that these options exist should things go south with either one 😉

4. Sendinblue vs Hubspot Email Marketing vs Zoho Campaigns

Sendinblue is the cheapest email marketing platform among the three. It offers a free plan which allows you to send up to 10,000 emails per month and also provides unlimited storage space. However, this plan has limited features and only allows you to create one template of your choice.

Sendinblue also offers paid plans starting from $10/month for 100 contacts (1,000 emails) up to $500/month for 5,000 contacts (50,000 emails). These plans offer more templates and customization options like branding colors etc., but these templates are not as advanced as those offered by Hubspot or Zoho Campaigns.

Hubspot is an all-encompassing software that includes email marketing along with social media management and analytics tools under one roof. It offers several pricing plans starting from $200/month for 250 contacts (2,500 emails) up to $3,500/month for 10K+ Contacts(100K+ Emails), which include unlimited storage space as well as access Email Marketing Software features such as tracking & reporting capabilities; A/B testing etc..

Zoho Campaigns offers various pricing plans ranging from $5/month which includes 100 subscribers on an auto-pilot mode until you pay anything else; up till 1 million subscribers at the highest tier of their service costing $600 per month!

5. ActiveCampaign vs Drip vs Keap (Infusionsoft)

ActiveCampaign is an easy-to-use email marketing platform that makes it simple to send targeted emails and track your results.

Drip is a leading email marketing platform with more than 1 million users. It’s built for businesses of all sizes, from small shops to large enterprises.

Keap (Infusionsoft) is a CRM (customer relationship management) tool that helps you manage customer information, connect with customers through email and social media channels, set up workflows to automate repetitive tasks and more.

6. Hubspot Email Marketing vs Mautic vs Pardot by Salesforce

Hubspot Email Marketing

Hubspot Email Marketing is known to be the best email marketing software for small businesses. It has a large number of features that enable you to create and manage your newsletter campaigns easily. The tool offers an excellent reporting feature that allows you to track various metrics including bounce rate, open rate, click-through rate and more. You can also use this platform for creating landing pages as well as setting up autoresponders for your website visitors.


Mautic is another popular email marketing application that allows you to send targeted emails to the customers in a seamless manner without any hassle. It comes with an easy-to-use interface which makes it suitable for beginners as well as seasoned marketers alike so you don’t need any technical expertise in order to start using this tool right away!

Pardot by Salesforce

Pardot by Salesforce is yet another great app that provides a comprehensive set of features such as advanced segmentation options along with analytics capabilities at no extra cost! This platform works seamlessly across multiple devices including desktops, laptops smartphones etc., allowing users access their accounts at any time from anywhere they want while saving them money too since there aren’t any additional fees associated with using Pardot except those charged by Salesforce itself (which are minimal).

7. ActiveCampaign vs Ontraport vs Infusionsoft by Keap

ActiveCampaign is a good choice for small businesses. If you’re just starting out and don’t have a lot of subscribers yet, ActiveCampaign will help you grow your list and keep it organized.

Ontraport is a good choice for mid-sized businesses. If your business has about 1,000 to 10,000 subscribers on its email list and needs more advanced features than ActiveCampaign can offer, Ontraport is the better option than Infusionsoft by Keap because it has many more integrations with other services like MailChimp (more on this later), which makes sending emails easier and more scalable.

Infusionsoft by Keap is a good choice for large businesses with over 10k subscribers or teams that plan to send upwards of 20k emails per month in the near future — not only does InfusionSoft by Keap offer every feature that other platforms do but they also have an excellent set of tools at their disposal including customer relationship management (CRM) software and marketing automation capabilities that allow users to segment their lists easily so they can target specific groups within their audience based on demographics such as age group or gender — all while keeping track of how much each group spends with them so they can better tailor future offers accordingly.”

8. ActiveCampaign vs Sendinblue vs Omnisend

Sendinblue is a free email marketing platform with a limited number of users and subscribers.

Sendinblue Pro is more expensive than the free version, but it has many more features.

Omnisend offers both free and paid plans, with the main benefit being the inclusion of tracking tools like A/B testing and heatmaps in the paid plan.

9. Klaviyo Vs Emma Vs Bronto

In the case of Klaviyo, you can use its platform to create email campaigns and send messages based on specific conditions. This is a great way to make sure that you’re sending out relevant content instead of just blasting out the same generic emails all the time.

You can also create dynamic segments for your subscribers, which means that you’ll be able to send information about products or services that will appeal most strongly to each individual recipient. And if you want to take things one step further and personalize your subject lines and email content, then you can do so with Klaviyo’s templates features.

Since Emma has been designed specifically for small businesses like yours, it makes sense that it would include some features especially targeted at them (and there are). For example, Emma’s automation rules allow marketers who aren’t necessarily skilled coders themselves to automate their marketing funnels without needing any programming knowledge themselves–a big plus if you don’t have much experience coding!

10. GetResponse Vs ConvertKit Vs Omnisend Vs Omnisend Pro

  • GetResponse is the best email marketing platform for small businesses. It’s got a lot of features that can help you grow your business, including social media integrations and automation.
  • ConvertKit is another option if you don’t need a lot of advanced features in your email marketing software. It’s incredibly easy to use with an intuitive drag-and-drop interface, making it perfect for beginners who want to get started quickly without having to bother with documentation or training videos.
  • Omnisend Pro is another good alternative if you want a cheaper option (it costs $50 per month).

There are a number of high-quality email marketing platforms available in the market that offer highly competitive pricing, excellent customer support and a wide range of features suitable for all kinds of businesses

There are a number of high-quality email marketing platforms available in the market that offer highly competitive pricing, excellent customer support and a wide range of features suitable for all kinds of businesses.

The best email marketing service is the one that suits your needs. The best email marketing platform is the one that suits your budget. The best email marketing platform is the one that has the features you need. The best email marketing platform is the one that fits your budget


Email marketing is an essential part of your business. Email marketing platforms can help you build a stronger relationship with customers, increase sales, and drive more traffic to your website. The important thing to remember is that finding the best email marketing platform for your business requires some research. Don’t just jump on the first one you come across—do some research and make sure it will be worth your time (and money). Don’t forget that not every email marketing platform may be right for every kind of business; you need to choose one based on what works best with your brand identity, current customer base, and growth goals.

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