If you want to start and run a successful email marketing campaign, you need to understand the process. You need to know what type of campaigns work, how to measure success, and what type of automation is necessary in order to keep your inbox clean. There’s no one-size-fits-all answer for this question, but here are the Best Email Marketing Program, free email marketing tools and 10 email marketing platform.
How to Start an Email Marketing Campaign.
Email marketing is a type of marketing that uses electronic mail (email) to promote products, services, or events. Email marketing can be used in many different ways, including direct mail, email lists, social media, and search engine optimization.
The benefits of email marketing include the following:
1. It can reach a large number of people at a low cost.
2. It can create an automated mailing list that can be used for future product promotion.
3. It can help you stay up-to-date on your latest products and services by sending out automated emails every week or so.
How to Do an Email Marketing Campaign.
There are many platforms available for email marketing, from desktop applications such as Outlook to mobile apps like Google Play. The best way to determine which platform is right for your campaign is to consult with a marketer who has experience working with that platform.
Set Up Your Campaign Plan
Your campaign plan should include the following:
A goal or target audience
The channels you will use to reach that audience (email, social media, etc.)
What type of content will be included in your campaign ( promoted posts, blog articles, videos, etc.)
How you will measure and track your progress ( annually or monthly)
Measure Your Results
Your campaign should be designed to achieve measurable goals, so you can track progress and determine whether or not the strategy is working. Use analytics tools such as Google Analytics to measure your website traffic, engagement, and other key metrics. Keep in mind that even small changes in your campaign plan can have a large impact on your results!
Keep Your Campaign Alive
Although campaigns are often lasting for months or even years, they can be killed by one simple mistake – not keeping them alive. If you want to keep your campaign alive, make sure to:
Check your email inbox frequently for new content
Update your campaign plan regularly
Make sure you’re measuring and tracking key performance indicators (e.g., click-through rates, conversion rates)
Best Email Marketing Program
For the vast majority of users, we advise Constant Contact. Veteran email marketers will immediately recognize how much time Constant Contact can save their team while beginners will find a comprehensive toolkit that’s simple to use.
Don’t believe what I say. You can test out Constant Contact’s entire email marketing platform risk-free for 60 days without using a credit card.
And disregard the requirement that you be proficient in email design. Without any coding experience, you can easily create new emails that look good and are consistent with your brand using their user-friendly drag-and-drop email builder. It is easy and simple to add text, images, videos, coupons, polls, and events to any message.
It’s a really friendly platform to use. Non-techies will soon discover that their newsletters are much more professional. More than 100 pre-made, mobile-friendly templates are available.
Everything you require to start and manage an email campaign is provided by Sendinblue. Watch your outreach take off by adding your content to their machine.
This is a well-developed platform with more features than you might anticipate. You can add live chat to your website and collect new email addresses from visitors who are looking around your store or learning more about your business.
Many things are appealing. A built-in CRM with space for as many contacts as you like, simple tools to build workflows, and more than 40 customizable templates.
You can send up to 300 emails per day using Sendinblue’s free, perpetual version without spending a dime. You’ll comprehend why it’s so well-liked once you see how it operates.
MailerLite provides all the necessities without any extras. If you want to try it out, there is no commitment because it is free to use for the first 1,000 subscribers.
It’s a fantastic choice for anyone looking for a simple email marketing service. You’re a maker who doesn’t require a lot of frills and bells. All you need are the right tools to launch your newsletter or run a straightforward campaign.
Also advantageous to teams. This platform won’t intimidate anyone, so everyone will make use of the essential tools at their disposal.
It’s not like you are severely constrained because the platform still provides tools for automation, landing pages, pop-ups, and surveys. However, even the user interface for each one is simple and sparse.
The drag-and-drop editor in MailerLite makes it simple for anyone to create a premium message. Utilize features like A/B testing to segment your subscribers to improve personalization and optimize your campaigns.
An easy-to-use email marketing solution designed specifically for e-commerce websites is called Omnisend. For the purpose of turning leads into customers, they provide a variety of features, including automated email and SMS messaging.
To ensure you connect with as many customers as possible, they go above and beyond by combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting.
Their entire range of channels supports segmented campaigns. As a result, you will be able to specifically target the type of customer you need for your goods or services.
Additionally, they have pre-built automation for actions your customers may take, such as welcome emails and messages and cart abandonment emails and messages.
Moosend provides an email marketing solution for everyone, from total beginners to seasoned pros. This is the ideal tool for anyone who runs an online store.
They have all the features you need to succeed with your email marketing campaigns, from their simple drag-and-drop email builder to their straightforward segmentation tool to their precise real-time analytics.
The ecommerce AI at Moosend is one of our favorite features. In order to target customers with products they might like based on the purchasing patterns of similar customers, it uses collaborative filtering and machine learning.
Free Email Marketing Tools
A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.
Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.
You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.
As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.
The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.
Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.
Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.
The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.
You’ll need to rely on automation more and more as you use your email marketing tool. Sendinblue provides a variety of templated automation flows based on your goals. It can be difficult to find marketing automation software that is truly free. You can choose your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.
Even with this level of sophisticated automation, setting up an account and editing emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automation workflows.
Mailjet appears to be a fully functional email marketing service at first glance. It provides the drag-and-drop editor you expect, a number of fully designed email templates, and support for transactional emails. Your email strategy can get off to a great start with its free account.
However, Mailjet gives users a choice between its Marketer and Developer interfaces during setup. In developer mode, you can manually code emails or alter pre-made designs before producing different iterations for A/B testing. You can integrate Mailjet with your application or online store and configure transactional emails as well.
10 Email Marketing Platform
- Pabbly Email Marketing
For larger-sized businesses, Pabbly Email Marketing is a highly coveted email service provider. This is due to the fact that, in addition to many other useful features, all Pabbly plans give users access to workflow automation, email scheduling, and SMTP routing.
SendPulse is an integrated messaging platform that has developed an AI-based system to let its users communicate with all devices via email, SMS, Web push, and SMTP (users enjoy a free SMTP server). SendPulse is renowned for being user-friendly and can be trusted to manage enterprise-level email campaigns. You can send bulk emails (i.e., 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts) during the fairly lengthy free trial period. We advise you to use the GIF creation tool. These can cause significant increases in click through rates in email campaigns.
One of the most well-known email service providers in the world is MailChimp. In fact, this business has millions of users across more than 175 nations. MailChimp is used by both big and small businesses because of its easy-to-use yet highly useful features and tools.
Over 300 integrations on MailChimp allow you to match the ideal tool to your business, which is one of the platform’s most significant advantages. You can build and use landing pages and other digital marketing tools with MailChimp. So you can use MailChimp to develop more sophisticated strategies. A free email service plan is also offered by MailChimp.
- Constant Contact
One of the most popular email marketing platforms in the world is Constant Contact. This is due to the platform’s excellent usability, over 100 email templates, and the simplicity with which contacts can be managed. Furthermore, Constant Contact makes it very easy to set up and manage drip campaigns as well as schedule recurring emails for events like birthdays and holidays throughout the year. In addition to these helpful features, automatically updated bounces and unsubscribes provide you with a wealth of information about your email lists.
Users can choose from a wide selection of email templates on HubSpot. The ESP also makes it simple for users to develop original email templates. Therefore, HubSpot is perfect whether you prefer stock templates or custom ones. With the help of this platform, you can also conduct A/B testing to determine which email version is performing the best.
Any business using email to generate leads or revenue will find this to be very advantageous. Additionally, HubSpot has a very high deliverability rate and lets you customize your emails based on details like the recipient’s location, device type, and list inclusion. HubSpot also provides incredibly thorough analytics on the effectiveness of your email campaigns, and social media integration is simple.
In contrast to HubSpot and MailChimp, AWeber is primarily targeted at small businesses and independent contractors. AWeber’s main focus is simplicity, and their software excels at achieving this goal. The AWeber setup frequently works best for people who are just beginning with email marketing. Additionally, AWeber has a very high deliverability rate, ensuring that your emails reach their intended recipients.
Email service provider iContact is primarily renowned for its top-notch customer service. Because they will require a lot of assistance setting everything up and running the emails on a regular basis, customers who are not very tech savvy will find this service to be ideal. One of the early businesses in this field, iContact has been around since 2003. Strategic advisors are assigned to each customer, helping them with email marketing campaigns and tool usage. It’s a great feature to have.
Another excellent ESP is GetResponse. Along with a fantastic email platform, this one also provides landing pages, a CRM, and other useful tools like a webinar solution. The fact that GetResponse is available in more than 20 languages is one of its most significant features and a major competitive advantage. GetResponse is now a truly global ESP as a result. It has a ton of storage space as well. Additionally, GetResponse offers a drip campaign tool with a calendar interface and more than 500 email templates. Email send dates are now much simpler to plan as a result.
Another email marketing tool with live chat is ActiveCampaign. So, if you value having excellent customer service, this is a good option for you. Additionally, ActiveCampaign offers a superior CRM, which is a useful tool. You can help your customers by including valuable content in your emails with the help of the CRM. Lead scoring is a feature of ActiveCampaign that rates the caliber of your leads. Such tools are very valuable for the sales teams.
You can browse through a variety of pre-made automation campaigns on SendinBlue. You can decide which campaign is best for you or your business and begin working on it. Over 30 million emails and texts are sent each day using the SendinBlue platform, which is very popular.
It is simple to create custom automation campaigns even though SendinBlue has created pre-made ones. Therefore, you can easily create a campaign from scratch using your own preferences if you cannot find a ready-made campaign that you like. You can also use the forms tool provided by SendinBlue to gather leads. Once you have captured your leads, you can categorize them into lists.
Tips for Successful Email Marketing Campaigns.
When setting up your email marketing campaign, it’s important to plan and build out your strategy carefully. This will help you use the right channels to reach your target market, as well as optimize your message for the best results.
One of the most popular email marketing platforms is MailChimp. With their wide range of templates and tools, you can create a successful email campaign that works for you. Additionally, using social media to reach your target market is an essential part of any successful email marketing campaign. By sharing your campaign on Twitter, Facebook, or other social media sites, you can amplifying your message and driving more leads to your website or sales funnel.
Use Social Media to Enhance Your Campaign
Social media has become one of the most powerful communication tools available today. By using it to share photos or videos of your product or service, you can increase brand awareness and customer engagement while also driving traffic toyour website or sales funnel. Additionally, by using hashtags (# #tips #tricks), you can connect with potential customers on a deeper level and drive more conversions from website visits.
Choose the Right Email Campaign Template
When it comes to creating a successful email marketing campaign, there are a variety of templates available that will work for you. However, make sure that the template meets all of your specific needs before starting anycampaign. If you don’t have enough time to create a custom template yourself, some good options include Hootsuite’s #digital nomad#template or eXtremely fast & simpleMailChimp’s standard email campaign template (both are free).
Optimize Your Email Campaign for Best Results
Optimizing your email campaign for best results will require a lot of effort, but with the right tools and techniques, you can achieve great results. By using Google Ads Platinum cookie technology, you can optimize your email campaigns for maximum impact and urgency. This will help to increase click-through rates (CTRs) and improve the performance of your email campaigns. Additionally, by using an automated opt-in form or Subscribe Now feature in your website, you can increase engagement and consent rates while also increasing the chances that users will actually take action after receiving your email.
Starting an email marketing campaign can be a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your campaign and make necessary adjustments. By using the right platform and using social media to enhance your campaign, you can achieve the best results. Additionally, by planning and building your campaign correctly, you can minimize any potential risks associated with email marketing campaigns. With these tips in hand, you should be able to start successful email marketing campaigns that drive more traffic to your website or product.