eCommerce is one of the most important aspects of any business, and it’s only going to continue to grow in popularity. However, there are a lot of different email marketing providers out there, and you don’t always know which one is right for you. That’s why we want to provide a comprehensive guide that will help you find the best provider for your needs. We’ll take a look at all the different types of services available, as well as what each provider offers their customers. Finally, we’ll give you our Best Email Marketing Provider 2022, free email marketing tools and best email marketing software.

What is Email Marketing?

Email marketing is the process of sending automated messages to users through email. Emails can be sent as text, video, or even in an app.

How Does Email Marketing Work

Email marketing works by using a set of rules that dictate how and when emails are sent. These rules determine how often and what kind of emails are sent, as well as the sequence in which they are sent.

How to Choose the Best Email Marketing Provider

When choosing an email marketing provider, it’s important to consider your needs and goals. You should also consider the type of customers you want to target and how you plan on using your email content.

How to Use Email Marketing to Promote Your Business?

Best Email Marketing Provider 2022

Email marketing is a powerful tool for businesses of all sizes. By using email to generate leads and target the right audience, you can grow your business by increasing customer acquisition, expanding reach, and improving revenue.

To use email marketing effectively, you need to understand how it works and how to generate leads. You also need to create effective email campaigns that are specific to your business and its target market. Finally, you need to measure the effectiveness of your campaigns in order to determine whether or not they were successful.

How to generate leads

To generate leads, you first need to identify potential customers who could be interested in your product or service. Next, you must send them an email inviting them to take a survey or sign up for a mailing list so that you can get started on building a relationship with them. Once they have taken the time to respond, you can begin generating leads from these individuals by reaching out again with another offer or by creating a special offer for them that will expire at a certain date or time.

The most important thing when generating leads is ensuring that the messages sent are relevant and useful to the people who received them. You should also focus on providing quality content that will encourage people to continue reading your emails and signing up for future communications.

How to use email marketing to reach your target market

By targeting their interests through email marketing, you can increase the likelihood of success for any given campaign. You can do this by looking at your competition and identifying whatTypes of products or services they are selling that might be of interest to your target market (e.g., health supplements, travel tips). Then, targeted content can be created that discusses those products or offers value added benefits for those interested in purchasing them online/through other channels (e.g., free shipping on orders over $50).

Best Email Marketing Provider 2022

Best Email Marketing Provider 2022
  1. Sendinblue

With Sendinblue, you can send transactional emails, SMS text messages, detailed analytics, and robust marketing automation features all from one dashboard and with unlimited subscribers. Since Sendinblue is also based in France, you can be sure that you will abide by GDPR.

How many emails or subscribers are provided without charge?

You are permitted an unlimited number of contacts under the free plan, but you are only permitted to send 300 emails each day. Because of this, using this platform to simultaneously send email blasts to all of your subscribers may not be the best idea. There is no subscriber cap, though, so it’s quite flexible if you use a lot of drip campaigns.

  1. Mailjet 

Because of its clear templates, generous monthly email send limits, and limitless subscriber limits, Mailjet is one of the best free email marketing tools. Additionally, you have access to SMTP Relays, webhooks, and APIs for integrations and a more specialized email marketing experience.

The email marketing service comes with email automation, as well as a drag-and-drop email editor that doesn’t require you to write a single line of code and lets you start with Mailjet email templates and pre-built building modules.

With options for SMS marketing and embedded forms, Mailjet is a great choice.

  1. Mailchimp

Because it was one of the first significant email services to provide a totally free plan, Mailchimp is a favorite of many bloggers and small businesses. Additionally, Mailchimp has some great tools for email marketing and online shopping.

How many emails or subscribers are provided without charge?
2,500 emails can be sent monthly for up to 500 subscribers under the free plan. There is a 500 message daily cap.

The catch is that you can only have up to 500 subscribers, which isn’t the case for some alternatives. Upgrading to unlimited emails costs $11.00 per month.

  1. MailerLite

One of the best free email marketing services, MailerLite is a little more recent than most of its rivals. Overall, that can be advantageous because it provides one of the highest monthly sending caps and gives you access to a simpler, easier to use platform.

Elegant templates, an easy-to-use email builder, and even some sophisticated tools—such as ecommerce platform integrations, automations, and some premium options to sell subscriptions and digital products through your emails—are provided by MailerLite. These tools are more commonly found in behemoths like Mailchimp.

  1. Benchmark

Benchmark has a quick email designer designed specifically for busy marketers. The editor lets you edit photos directly, and the templates are excellent for a variety of businesses. Their free email marketing tool is also user-friendly enough and includes features for lead generation, marketing automation, and reporting.

How many emails or subscribers are provided without charge?
The free plan only permits you to keep a small list of 500 subscribers and send up to 3,500 emails per month, but you can still send multiple newsletters to those subscribers each month.

You can upgrade to get 500 subscribers and unlimited monthly sends for $15 per month. Additionally, that first premium plan grants access to features like professional-level marketing automation, advanced reporting, and advanced lead generation.

  1. Omnisend 

For users who only run online stores, Omnisend is among the best free email marketing services. To expand your contact list, it quickly pulls products from your store and creates attractive, entertaining emails and opt-in forms.

Given its incredibly seamless integrations with Shopify, WooCommerce, Wix, and Bigcommerce, the Omnisend platform is without a doubt the best email marketing platform for e-commerce sites. Even details like product pricing and descriptions perfectly sync with the emails for all of your products. With A/B testing, pre-built automations, and gorgeous ecommerce-focused templates, the free plan is also quite impressive.

  1. Sender

Another email service with a great free plan is Sender. In fact, of all the services on this list, it offers the highest monthly sending cap. Along with segmentation, integrations, and beautiful, customizable designs, it also offers push notifications.

The Sender service is undoubtedly one to keep an eye on because it includes a product picker, multiple email editing styles, and email automation features galore.

Free Email Marketing Tools

Best Email Marketing Provider 2022


A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.

Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.


You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.


The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.

Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.


Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.

The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.


You’ll need to rely on automation more and more as you use your email marketing tool. Sendinblue provides a variety of templated automation flows based on your goals. It can be difficult to find marketing automation software that is truly free. You can choose your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.

Even with this level of sophisticated automation, setting up an account and editing emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automation workflows.


Mailjet appears to be a fully functional email marketing service at first glance. It provides the drag-and-drop editor you expect, a number of fully designed email templates, and support for transactional emails. Your email strategy can get off to a great start with its free account.

However, Mailjet gives users a choice between its Marketer and Developer interfaces during setup. In developer mode, you can manually code emails or alter pre-made designs before producing different iterations for A/B testing. You can integrate Mailjet with your application or online store and configure transactional emails as well.

Best Email Marketing Software

Best Email Marketing Provider 2022

Constant Contact 

For the vast majority of users, we advise Constant Contact. Veteran email marketers will immediately recognize how much time Constant Contact can save their team while beginners will find a comprehensive toolkit that’s simple to use.

Don’t believe what I say. You can test out Constant Contact’s entire email marketing platform risk-free for 60 days without using a credit card.

And disregard the requirement that you be proficient in email design. Without any coding experience, you can easily create new emails that look good and are consistent with your brand using their user-friendly drag-and-drop email builder. It is easy and simple to add text, images, videos, coupons, polls, and events to any message.


Everything you require to start and manage an email campaign is provided by Sendinblue. Watch your outreach take off by adding your content to their machine.

This is a well-developed platform with more features than you might anticipate. You can add live chat to your website and collect new email addresses from visitors who are looking around your store or learning more about your business.

Many things are appealing. A built-in CRM with space for as many contacts as you like, simple tools to build workflows, and more than 40 customizable templates.


MailerLite provides all the necessities without any extras. If you want to try it out, there is no commitment because it is free to use for the first 1,000 subscribers.

It’s a fantastic choice for anyone looking for a simple email marketing service. You’re a maker who doesn’t require a lot of frills and bells. All you need are the right tools to launch your newsletter or run a straightforward campaign.

Also advantageous to teams. This platform won’t intimidate anyone, so everyone will make use of the essential tools at their disposal.


An easy-to-use email marketing solution designed specifically for e-commerce websites is called Omnisend. For the purpose of turning leads into customers, they provide a variety of features, including automated email and SMS messaging.

To ensure you connect with as many customers as possible, they go above and beyond by combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting.

Their entire range of channels supports segmented campaigns. As a result, you will be able to specifically target the type of customer you need for your goods or services.


Moosend provides an email marketing solution for everyone, from total beginners to seasoned pros. This is the ideal tool for anyone who runs an online store.

They have all the features you need to succeed with your email marketing campaigns, from their simple drag-and-drop email builder to their straightforward segmentation tool to their precise real-time analytics.

The ecommerce AI at Moosend is one of our favorite features. In order to target customers with products they might like based on the purchasing patterns of similar customers, it uses collaborative filtering and machine learning.


Email marketing can be a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your email marketing strategy and keep your campaign on track. By using the right tone and language, being relevant to your target market, using effective visual aids, and keeping your email campaign on track, you can ensure that your email is effective and helpful.

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