Nonprofits are often at a disadvantage when it comes to fundraising. They have to rely on the generosity of donors and volunteers who may or may not be willing to help out. But there is one thing that nonprofits can do, which is use email marketing services to increase donations and keep supporters engaged with their cause. Effective email marketing campaigns can increase engagement rates and drive more traffic back to your website. Whether you want your current donors to learn more about your organization or reach new potential donors, email marketing could be the perfect solution for you! This article will cover how nonprofit organizations can benefit from using an email marketing service like MailChimp or Constant Contact
What Is Email Marketing?
Email marketing is a platform that allows you to reach out to your audience with valuable information, such as how-to guides and educational articles. It’s one of the most effective ways to connect with people in your target market and build relationships with them.
Email marketing has been around since the 1990s and is still going strong today because it’s so versatile. It’s a great way for nonprofits—and any other business—to reach their prospective customers or donors through personal messages.
When Can Email Marketing Help?
Email marketing is a great way for nonprofits to raise money. It’s also a useful tool for staying in touch with supporters and volunteers, as well as keeping the public informed about your organization’s mission and activities.
- You can use email marketing to promote your organization’s fundraising events.
- You can use it to recruit volunteers for special projects or programs that are coming up soon.
- You can use it to remind people about upcoming volunteer opportunities in their area—or remind them of any other ways they can get involved with your mission (such as donating items or money).
How Much Do Email Marketing Services Cost?
You can find email marketing services at a range of prices. For example, Constant Contact offers a free plan for nonprofits that allows you to send up to 500 emails per month for your first year. MailChimp’s nonprofit plan starts at $20/month and allows unlimited subscribers, with some advanced features available as an additional cost.
MailChimp has one of the best free plans on the market today: The starter account includes 2,000 subscribers and 12,000 emails per month—enough room to get started with email marketing without breaking the bank right away. Many other companies offer similar free plans but with fewer subscribers or smaller limits on how many emails you can send per month (or both). For example, AWeber lets you send up to 2,500 emails per month for free; however their paid plans start at just $19/month whereas MailChimp starts at $10/month.
How to Choose the Best Email Marketing Service for Nonprofits
Choosing an email marketing service for your nonprofit is not a one-size-fits-all process. You need to find an email marketing service that fits your needs, has a good reputation, and is easy to use. In addition, any service you select should be affordable and have a strong support team available if you encounter problems during the setup or use of their product.
Email marketing is a great way to reach your audience and grow your nonprofit. You can use email marketing software to create beautiful emails that are delivered directly to people’s inboxes, increasing the likelihood they’ll open them. When you do, you can include engaging content that informs and educates donors, volunteers and other supporters about what your organization does.
MailChimp is one of the best email service providers for nonprofits because it has a wide range of features that make running an email campaign easy (and fun!). MailChimp also makes it easy for non-profits to raise money by offering donation forms within their platform. Plus there are no credit card fees or hidden costs with MailChimp! If you’re looking for an email marketing service provider for nonprofits then I highly recommend giving Mailchimp a try first before trying another provider like Constant Contact or Sailthru which both offer free plans up until certain limits based on their pricing levels.”
Nonprofits can benefit from having an email marketing service.
Email marketing is one of the most effective marketing tools for nonprofits. It’s a great way to reach your target audience, build your brand and communicate with donors, volunteers and other stakeholders.
Email marketing services make it easy for you to create newsletters and send them out regularly. You can also use email marketing services to get feedback from people who receive emails from you. This will help you improve the quality of future communications.
Marketing success is all about the follow-through.
It’s not easy to get your message out there, but it is even harder to follow through on all the leads you generate. It’s critical that you are able to turn first-time visitors into repeat customers, which is why marketing success is all about the follow-through.
Email marketing is a long-term strategy, and follow-up emails are an opportunity for you to turn first-time customers into repeat customers by giving them more incentive to buy from your organization again or recommend it to others.
Follow-up emails are a great way of building trust because they show that you care about each individual who engages with your organization in some way, whether it be through social media, email or otherwise.
Your work isn’t done after the first email.
Email marketing is not a one-and-done activity. Your work isn’t done after you send that first email. It’s more of a relationship than it is a sales pitch.
You should always be thinking about what comes next and what you can do to keep the relationship going, even if your contact doesn’t buy anything right away — because they might someday! And even if they don’t become a donor or volunteer, they may share your message with others who are interested in learning more about the non profit cause.
Follow-up emails are where you convert satisfied customers into loyal customers.
Follow-up emails are the best way to convert satisfied customers into loyal customers.
Let’s take a look at an example: You’re looking for a new job, so you visit a job site and fill out their application form. The company receives your application, emails you back with some questions, and then offers you the job! You accept it and are thrilled about starting your new career path on Monday morning… until Tuesday rolls around and nothing happens. What happened?
The truth is that many companies have gotten pretty bad at following up with applicants after they’ve applied for jobs online because they rarely hear from anyone who applies for jobs through their websites or mobile apps (this is especially true if you don’t have a resume handy when applying). However, this doesn’t mean that there aren’t still some great companies out there who are doing things right by sending follow-ups after someone applies for a position in order to follow up on whether or not they want more information about what’s next in the hiring process—and ultimately convert those “unsure” applicants into fans who’ll keep coming back over time!
The best follow-up emails are simple, timely and personal.
The best follow-up emails are simple, timely and personal.
- Keep it simple. Don’t overthink the message. Just say thank you for the donation and let them know what they can expect from you in the future. If you have a lot of information to share, consider sending another email with more details later on down the line.
- Keep it timely. Timeliness is key because people are busy—and any time spent following up on an email will probably feel like too much to some people who may not be ready to hear from your organization just yet (or ever!). Your goal should be to keep communication short and sweet so that there’s no barrier between donor and action item.
- Personalize it! The most effective calls-to-action include pronouns such as “you” or “your,” which reinforce personal connections rather than making them feel like objects being sold or marketed towards.”
Don’t forget to check your analytics for insight into what’s working and what’s not.
It’s important to measure what is working and what isn’t. You can do this with email marketing analytics.
Analytics allow you to see which emails are not being opened, clicked or converted. These metrics help you figure out which strategies are working and which ones aren’t.
Well designed follow-up emails provide a way to create loyal customers from satisfied customers.
The first email in your campaign is designed to be an introduction. It tells the recipient who you are and what your organization does, and why it’s important. You want the reader to open this email, read all the way through it, and maybe even take some kind of action like donating or signing up for a newsletter. This sets off a chain reaction of emails from you—follow-up emails that further explain what your organization does and continue engaging with your audience until they become loyal customers who feel emotionally connected to your brand.
If you provide excellent customer service by responding promptly and making sure that each interaction leaves both parties feeling good about their experience, then it makes sense that this same customer would want more from you later on down the line—and feel loyal enough not only to continue doing business with you but also recommend others do so as well.
Email marketing is a tool that can be used by nonprofits. It is important for any nonprofit to consider how they can reach their audience, and email marketing provides one way to do so. The most important thing about email marketing is keeping it simple—and for this reason, many nonprofits choose not to use any kind of service at all. Emailing your supporters directly from your own personal address will help them feel more connected with you as an organization and show them that you care enough about them personally to take the time out of your busy schedule (as long as it doesn’t get too crazy).