If you’re just starting out, you might be thinking about email marketing software. But if you’re looking for the best option for your business, there are several great options to choose from. You can read our full review of the Best Email Marketing Software Available, free email marketing tools, 10 email marketing platform, bulk email marketing services.

What is email Marketing?

Email marketing is a type of marketing that uses electronic messages (e-mails) to promote or sell products or services. Email marketing can be used in a number of ways, including direct mail, email advertising, social media, and targeted search engine optimization.

How to Create an Email Marketing Campaign

To create an effective email campaign, you first need to understand the purpose of the campaign. Once you know its goals, you can begin creating your e-mails in a way that promotes those goals. You can also use different templates and fonts to help make your e-mails look professional and appealing to your target audience.

How to Use Email Marketing to Achieve Your Goals

Once you have created a successful email campaign, it’s important to use it to achieve desired results. To do this, you will need to identify your primary objectives and then craft powerful content that will help achieve those objectives. Additionally, you will need to follow up with your recipients after conducting their requested actions or fulfilling their expectations—both during the campaign itself and on subsequent occasions.

How to Get Started with Email Marketing.

There are a variety of email marketing platforms available. To find the right platform for you, consider the following: your goals and needs, the kind of content you’ll be producing, budget restrictions, and your time-frame.

How to Start an Email Marketing Campaign

Once you’ve chosen an email marketing platform, it’s time to start creating content. This content will help promote your campaign and attract new customers. In order to create quality content, it’s important to follow these tips:

2.1 Use Engaging Quotations

3. Write Quality Content

4. Find a Way to Greet Your Customers

5. Measure the Success of Your Email Marketing Campaign

Best Email Marketing Software Available

Best Email Marketing Software Available

Constant Contact

For the majority of users, we advise Constant Contact. Veteran email marketers will immediately recognize how much time Constant Contact can save their team while beginners will find a comprehensive toolkit that’s simple to use.

Don’t believe what I say. You can test out Constant Contact’s entire email marketing platform for free for 60 days without providing a credit card.

Without any coding experience, you can easily create new emails that look good and are consistent with your brand using their user-friendly drag-and-drop email builder. It is easy and simple to add text, images, videos, coupons, polls, and events to any message.

It’s a really friendly platform to use. Non-techies will soon discover that their newsletters are much more professional. More than 100 pre-made, mobile-friendly templates are available.


Everything you require to start and manage an email campaign is provided by Sendinblue. Watch your outreach take off by adding your content to their machine.

This is a well-developed platform with more features than you might anticipate. You can add live chat to your website and collect new email addresses from visitors who are looking around your store or learning more about your business.

Many things are appealing. A built-in CRM with space for as many contacts as you like, simple tools to build workflows, and more than 40 customizable templates.

You can send up to 300 emails per day using Sendinblue’s free, perpetual version without spending a dime. You’ll comprehend why it’s so well-liked once you see how it operates.


MailerLite provides all the necessities without any extras. If you want to try it out, there is no commitment because it is free to use for the first 1,000 subscribers.

It’s a fantastic choice for anyone looking for a simple email marketing service. You’re a maker who doesn’t require a lot of frills and bells. All you need are the right tools to launch your newsletter or run a straightforward campaign.

Also advantageous to teams. This platform won’t intimidate anyone, so everyone will make use of the essential tools at their disposal.

It’s not like you are severely constrained because the platform still provides tools for automation, landing pages, pop-ups, and surveys. However, each one’s UI is fairly simple.


An easy-to-use email marketing solution designed specifically for e-commerce websites is called Omnisend. For the purpose of turning leads into customers, they provide a variety of features, including automated email and SMS messaging.

To ensure you connect with as many customers as possible, they go above and beyond by combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting.

Their entire range of channels supports segmented campaigns. As a result, you will be able to specifically target the type of customer you need for your goods or services.


Moosend provides an email marketing solution for everyone, from total beginners to seasoned pros. This is the ideal tool for anyone who runs an online store.

They have all the features you need to succeed with your email marketing campaigns, from their simple drag-and-drop email builder to their straightforward segmentation tool to their precise real-time analytics.

The ecommerce AI at Moosend is one of our favorite features. In order to target customers with products they might like based on the purchasing patterns of similar customers, it uses collaborative filtering and machine learning.

How to Use Email Marketing to Improve Your Business.

Best Email Marketing Software Available

The first step in using email marketing to improve your business is understanding what it is and how it works. Email marketing is a type of communication where you send notices or messages to recipients through email. The goal of email marketing is to increase sales, grow your customer base, or both.

There are many different types of email marketing, but the three most common are lead gen, webinar, and social media marketing. Lead gen email is designed to generate new leads from customers who have already interacted with you online. Webinar emails allow you to hold an event that will attract more interested customers who may be interested in your product or service. Social media marketing uses websites and platforms like Twitter, LinkedIn, and Facebook to post updates about your business that can interest customers on these platforms. This type of marketing allows you to interact directly with potential customers and build relationships which can lead to future business opportunities.

Free Email Marketing Tools

  1. HubSpot Email Marketing

HubSpot, which is probably best known for its marketing automation platform, recently introduced a free email marketing tool that can meet many of the transactional email requirements of a small business.

HubSpot Email Marketing’s free version can be used to send kickback emails from lead offers, thank you emails following purchases, or simply to advertise current campaigns. The simplicity of use of HubSpot’s free email tool is one of its best features. The tool includes a convenient drag-and-drop visual editor and pre-made templates to help you get started right away.

  1. Sender

One of the top free email marketing tools available, Sender has features to guarantee deliverability. It enables HTML-illiterate users to create visually stunning newsletters. Simply select a template and add components like images, videos, and text to make it your own. To make an even greater impact, you can even make your newsletters personalized for each reader.

One of the main reasons Sender is on our list is because of its powerful analytics feature. You can use it to keep track of things like who opened your emails, when they were opened, and who clicked on the links. It even enables you to create precise buyer profiles based on the actions of your subscribers, enabling you to improve your current email marketing strategy and create offers that are appealing.

  1. Sendinblue

A platform for marketing communications called Sendinblue includes tools for email marketing in addition to other features like building landing pages and managing customer relationships. Sendinblue’s email design features make it simple to create a beautiful email with their selection of over 70 design templates. Additionally, each of these templates is responsive, and you can view the results before publishing to make sure your design will appear as you intend it to on any screen size.

After creating your email, you can use features like A/B testing and segmented recipient lists to eliminate the guesswork and manual labor involved in campaign optimization and audience targeting.

  1. Omnisend

All of your communication platforms are integrated into Omnisend, a sophisticated ecommerce marketing platform. Only email is included in its free plan, but that is more than enough to support small and medium businesses’ email marketing campaigns. It enables you to easily time your communications based on the convenience of your customers and automate email delivery using behavioral triggers.

Best Email Marketing Software Available

You can send out more pertinent email marketing messages by utilizing its thorough audience insights. Use time-saving tools like the Product Picker, which allows you to choose all the products you want to include in your email, to create eye-catching newsletters. To further improve the effectiveness of your emails, you can also include gift boxes, scratch cards, and discount coupon codes.

  1. SendPulse

Although SendPulse promotes itself as a multi-channel marketing platform, email marketing is still the most widely used function. There are numerous expertly designed email templates included with it, and a drag-and-drop editor makes it simple to customize them. On the basis of user behavior, an event trigger, and other factors, you can then configure these customized emails to be automatically sent out at the appropriate time.

The SendPulse subscriber rating feature is a great tool for determining which of your subscribers are worth the most. It enables you to examine each subscriber’s open and click rates as well as their read and unread rates. You can even set replaceable text fields to add your name, gender, age, job title, and date of birth to your emails.

Bulk Email Marketing Services

  1. SMTP

SMTP offers a very generous free trial that lasts for a month even though it doesn’t have a free plan. It provides reliable email delivery services at an affordable price, making it a necessary tool if you’ll be sending a lot of emails as well as a practical solution if you frequently send transactional emails.

• Features

  • rapid delivery times
  • An email address suppression Reputation Defender
  • Transactional emails in abundance
  • Validation of email lists
  • integration with marketing tools that is plug-and-play
  • Complete reporting
  • delivery guidance
  • Management of inbox placement
  • Reputation management for IP
  • 24/7 knowledgeable internal customer support
  • supervised onboarding
  1. Sendinblue

With a drag-and-drop interface, Sendinblue’s bulk email marketing service offers automation, email templates, and more. In order to personalize your email marketing, you can use it to segment your email marketing list based on demographics and interests and combine that data with contact details. We particularly like the feature that lets you send emails at precisely the right time for each contact (available on higher-level paid plans).

• Features

basic attributes:

  • Designer of email campaigns (mobile-friendly designer)
  • library of email templates
  • SMS advertising
  • Personalization of SMS and email chat

Features of higher-level plans:

  • Testing A/B
  • Sendinblue logo removal Send time improvement
  • Build landing pages
  • Instagram Ads
Best Email Marketing Software Available
  1. Omnisend

Owners of eCommerce businesses and others will love the bulk email marketing services offered by Omnisend. It offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are, integrates with your shop to give you better customer targeting and crucial insights into shopping behavior. Omnisend provides funnels with simple drag-and-drop control, automations, product analytics, and a template library.

• Features

  • collection of templates
  • Create emails with your brand in mind by including products and dynamic discount codes, then saving them as presets.
  • editor with drag and drop
  • Adaptive discount rates
  • There are pre-built workflows in the Automations Library.
  • Drag-and-drop editing of a workflow
  • Customer analytics, segmentation, and insights powered by AI
  • TCPA and GDPR compliant forms and automated messages that can be customized
  • Detailed as well as overall sales and performance metrics
  1. Elastic Email

Elastic Email is a simple-to-use, free service for sending out bulk emails. For each marketing campaign, you can manage your recipient list, and the platform has autoresponders. The platform also has a WordPress plugin for those WordPress users out there and web forms you can attach to emails. You can integrate Elastic Email with the apps you already use because it provides API access. Elastic Email also has features for A/X testing and supports sub-accounts.

• Features

  • Upload your own HTML email template or use an email designer
  • listing control
  • Options for sending and scheduling
  • Autoresponders
  • countless web forms
  • plugin for WordPress subscribers
  • Page landings
  • Tags and personalized fields
  • segmentation capabilities
  • countless sub-accounts
  • Email workflows and automation
  • Testing A/X
  1. Mailgun

Another service for sending bulk emails that has a robust API for sending, receiving, and tracking emails is Mailgun. Additionally, it provides SMTP integration for simple bulk transactional email sending, real-time email validation, sophisticated email analytics, engagement metric tracking, and other features.

• Features

basic attributes:

  • Webhooks, SMTP relay, and email APIs
  • Suppression control
  • Email analytics and tracking
  • Guaranteed uptime of 99.99% SLA
  • a 5-day log retention period (15 days with Growth, 30 days with Scale)
  • Comprehensive documentation
  • Limited 24/7 ticket assistance

Features of higher-level plans:

  • incoming email management
  • one unique IP (foundation 100k and up)
  • Validating email addresses
  • Placement tests in inbox
  • Message retention after one day (3-day with Growth, up to 7 days with Scale)


Email marketing is an effective way to connect with customers and promote your products. By using the right email marketing platform and starting an email marketing campaign, you can achieve your goals of increasing revenue and growing your business.

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