If you’re looking to increase your email list and grow your blog audience, then you need to find the right email marketing software. Here we’ll take a look at the Best Email Marketing Software For Bloggers, 10 email marketing platform, free email marketing platforms and also best free email marketing software.

What is Email Marketing?

Email marketing is the process of sending automated messages, typically through email, to people who have expressed an interest in receiving information or products. Email marketing can be used for a number of purposes, including selling products, gaining customer feedback, and engaging with customers on a personal level.

How to Choose the Right Email Marketing Software

When selecting an email marketing software, it is important to consider its purpose. Some popular email marketing software options include MailChimp and Hootsuite. MailChimp is designed for small businesses and individual entrepreneurs to create and send automated messages quickly and easily. Hootsuite is designed for large companies and organizations to manage their social media accounts with ease.

The price of email marketing software

Best Email Marketing Software For Bloggers

The good news is that email marketing generally has a low cost while having a high potential for profit. The typical return on investment (ROI) for email campaigns is estimated to range from $20 to $40 for every dollar spent, but estimates vary. One of the highest rates of return for a digital marketing strategy, in my opinion.

Numerous email marketing packages offer unlimited emails each month and charge you according to subscriber counts. Look for a company that offers a free plan, a cheap plan for several hundred subscribers, or even a pay-as-you-go plan if you have a small list. On the other hand, a lot of these services additionally provide high-volume plans with 100,000 or more contacts.

As a result, the costs of the email marketing competitors we evaluate here differ greatly. They range from about $3 per month for Zoho Campaigns’ 500 monthly emails to as much as $1,250 per month for Salesforce Pardot’s 10,000 maximum contacts. On occasion, you might even want to speak with a sales representative directly to discuss a custom plan.

How to pick the best email marketing program for your company will be covered in the section below. Here are our top email marketing recommendations for your company, but first.

How to Begin an Email Marketing Campaign

With email marketing software, getting started is simple. The majority of the competitors we reviewed offer free trials so you can check them out before parting with any money. In general, you’ll be able to tell right away whether you like a product’s user interface (UI) or not. Fortunately, the majority of these services have streamlined layouts and graphics that look modern. The intricate business software UIs of yesteryear are not these.

Because some vendors don’t make support as accessible as we’d like, be sure to consider how a vendor handles technical support. You’ll discover that while some companies provide email, live chat, and phone support around-the-clock, others force you to rely solely on online documentation and sporadic live support hours.

Finally, think about any issues with regulatory compliance. For instance, if you intend to market to clients in Europe, be sure that your software can assist you in adhering to GDPR. While other laws regulate how to market to minors under the age of 18, HIPAA in the US mandates how you can use specific protected health information in your campaigns. Make sure your prospective vendor can assist you with the laws that are relevant to your business by consulting with them.

How to Use Email Marketing to reach Your target audience.

Best Email Marketing Software For Bloggers

Quality email campaigns are the key to success in email marketing. By targeting your audience with quality, relevant content, you can increase your chances of conversion and drove leads. In addition, by using automated features to help manage your email campaigns, you can reduce the amount of time you spend on administrative tasks and increase the number of leads that reach your inbox.

Use Email Marketing to Build a List of Customers

Customer list building is one of the most important steps in email marketing. By targeting your customers with relevant emails and creating a relationship with them, you can build a following that will be more likely to convert into leads. Additionally, by using automated features to help manage your email campaigns, you can reduce the amount of time you spend on administrative tasks and increase the number of leads that reach your inbox.

Use Email Marketing to Identify Your Key Markets

Byidentifying which markets are most interested in your products or services, you can better target your email campaigns and reach more customers within those regions. Additionally, by using targeted ads and other forms of marketing, you can generate leads from these customers who would have otherwise been uninterested in purchasing from you.

Best Email Marketing Software For Bloggers

  1. ConvertKit

My top pick for the best email marketing solution for bloggers is ConvertKit. This email marketing tool was created for bloggers by bloggers and is wholly devoted to assisting in the success of bloggers.

Even if you’ve never used email marketing before, it’s incredibly simple to use and navigate, and the company also offers weekly live trainings to support your growth.

ConvertKit also offers a helpful community of creators who share your interests to support you on your email marketing journey. (After you sign up and complete its new user checklist, you’ll even get a free T-shirt.)

You can design captivating landing pages, slide-in forms, pop-ups, and other forms with ConvertKit to entice readers to subscribe.

  1. MailerLite

Another simple-to-use email marketing service that’s great for bloggers and online business owners is MailerLite. It costs a little less than ConvertKit and provides even more email design templates.

It does not, however, offer quite as many options for categorizing your subscriber list, nor does it offer as many sophisticated automation features.

Best Email Marketing Software For Bloggers
  1. Moosend

A marketing platform with many integrations, landing pages, automation, and email marketing is called Moosend.

With its simple drag-and-drop design tools and competitive pricing, it’s a great option for bloggers and online business owners. While some email marketing platforms are challenging to learn, anyone can use Moosend because of its simple user interface.

You can create personalized newsletters, develop your email list, and set up email automation using this platform.

Use one of Moosend’s “recipes,” or pre-made automation templates, or create your own email automation from scratch.

  1. EmailOctopus

When comparing value and price, EmailOctopus is among the top email marketing platforms. It offers a starter plan that is completely free and allows you to have up to 2,500 subscribers per month. Its monthly paid plans for up to 5,000 subscribers start at just $20. Additionally, nonprofit organizations and charities can save 20% with EmailOctopus.

EmailOctopus not only offers new and seasoned email marketers alike an excellent user experience, it is also easy on the wallet. With EmailOctopus, you can create stunning forms and landing pages with ease, expand your list, send personalized newsletters, and create landing pages that convert well.

You can import your own HTML designs or choose from more than 30 email templates. Additionally, you can create and modify

  1. Omnisend

Leading email marketing platform Omnisend offers sophisticated automation and SMS features. Omnisend assists companies in converting subscribers into customers through the use of email funnel tools and social media integrations. With its reminders for abandoned carts and transactional emails, it is especially helpful for e-commerce businesses.

Best Free Email Marketing Software

  1. Constant Contact

One of the biggest and fastest-growing email marketing services in the world is Constant Contact. Additionally, it is the most user-friendly email marketing service for beginners.

Your email lists, contacts, email templates, marketing calendar, and more are all simple to manage.

You have access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores with each account.

Their Email Plus accounts also include potent features like subject line A/B testing, email automation, drip campaigns, surveys & polls, coupons, and online donations that allow you to send targeted emails and increase your open rate.

  1. SendinBlue

SendinBlue is an all-inclusive SMS and email marketing tool for companies. They are among the email marketing platforms in Europe with the fastest growth.

It is a platform that is incredibly simple to use and has great tools for creating emails that are both beautiful and highly engaging. For newcomers with no prior experience in email marketing, their straightforward drag and drop email editor is ideal.

You can send transactional emails, design workflows for automated follow-up emails, and segment users using the user-friendly marketing automation tools included in SendinBlue. In order to ensure the highest email deliverability, it can also choose the ideal time to send bulk emails.

Best Email Marketing Software For Bloggers
  1. HubSpot

One of the most well-known CRM and email marketing software programs is HubSpot.

Their email marketing service is free to start using and includes many potent automation features that are intended to help you grow your company.

With the help of their simple drag-and-drop email builder and assortment of templates, you can make a totally unique newsletter that reflects the spirit and colors of your company.

You can customize your emails for each subscriber based on factors like device type, country, list membership, or any other specific information you may have on the individual subscriber thanks to the native integration with the HubSpot CRM.

  1. Omnisend

For eCommerce companies looking for an omni-channel marketing automation solution, Omnisend is a potent SMS and email marketing service.

Because it includes all the effective features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification, they provide one of the most generous free email marketing plans.

Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything because they are confident in their value proposition. You will need to upgrade to their paid plans as your contact list expands.

  1. Drip

For bloggers, digital marketers, and those in the eCommerce space, Drip is a potent enterprise email marketing platform. They provide a variety of tools to make personalization, sales funnels, and marketing automation simple.

They provide seamless integration for all well-known website builders, such as WordPress and WooCommerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.

Drip’s intelligent marketing automation tools, better email segmenting, split testing features, list groups, and visual drag-and-drop automation workflow builder set it apart from rivals like Campaign Monitor. With the aid of these features, you can increase sales by reaching out to specific customers on your email list.

Tips for Successful Email Marketing.

When it comes to email marketing, Quality is key. That’s why it’s important to send high-quality emails that are easy to read and understand. Use the right format for your content, use human elements to improve your email outreach strategy, and make sure your email messages are relevant to your target audience.

Use the Right Format for Your Emails

Format is another important factor when it comes to email marketing. Make sure your emails are in a format that will help you build relationships with your audience. Try using short and sweet sentences, focus on key points, and include images or videos if possible. You also want to avoid using too many words in each email – try instead to focus on one or two key points and keep the rest of the content simple and clear.

Use Human Elements to Improve Your Email Marketing Strategy

If you want your email campaigns to be successful, you need to include human elements into them – like photos or video material that can help viewers connect with your message. Additionally, including interesting facts about your topic can help engage readers more quickly and easily. By using these techniques, you’ll be able to create quality emails that will reach a wider audience than ever before – making travel planning a breeze!


Email marketing is a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your email campaigns and identify your target market. By using the right email marketing software, you can send quality emails that will help you build a list of customers and identify your key markets. Additionally, human elements can improve your email marketing strategy so that you are able to connect with your customers in a more personal way. Overall, email marketing is an effective way to reach a larger audience and boost sales.

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