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Best Email Marketing Software For Real Estate

As a real estate agent, it’s essential that you’re able to communicate with your clients, prospects and colleagues. You need to be able to send emails out so that people can respond. And you also want to be able to track who opens those emails and what they do when they read them. Thankfully, the email marketing industry has evolved significantly over the past two decades, so there are now numerous tools available for realtors like you—and I’ve done some digging into them. Here are my top picks for best email marketing software for real estate agents:

MailChimp is one of the best all-around platforms for small businesses.

MailChimp is an easy email marketing tool to use, and it offers a free plan. If you’re looking for an affordable option that provides all the features of more expensive tools (like Shopify, which we’ll discuss in detail below), then MailChimp is a good choice. With its intuitive interface and helpful tutorials, getting started with MailChimp is simple.

MailChimp’s pricing structure is also straightforward: You can get started for free, but if you want more advanced features like A/B testing or personalized newsletters sent automatically to your contacts’ inboxes based on their interests (known as “campaigns”), you’ll need to subscribe to one of its paid plans—starting at $10 per month up to $199 per month for higher volume users who send out more than 12 million emails per month.

SendinBlue offers an email marketing platform with features that help you automate and manage your email campaigns.

SendinBlue offers an email marketing platform with features that help you automate and manage your email campaigns.

SendinBlue has a free plan for up to 1,000 subscribers. SendinBlue has a free plan for up to 1,000 emails per month.

HubSpot offers a complete CRM platform, as well as an extensive suite of marketing tools.

HubSpot offers a complete CRM platform, as well as an extensive suite of marketing tools. It integrates with other applications you may already be using, such as Salesforce, Zapier, and MailChimp. HubSpot’s software can help you track your leads from start to finish—from the moment someone visits your website to the time they make an offer on a property or call in with questions about real estate investing.

GetResponse is an easy-to-use email marketing solution designed for small businesses.

GetResponse is an easy-to-use email marketing solution designed for small businesses. They have a drag-and-drop builder and a good mobile app, as well as an intuitive user interface that makes it easy to create campaigns and send emails. They also have a number of helpful features like A/B split testing and email analytics tools, so you can track your open rates, clickthroughs and more.

The best part about GetResponse is the price: You can get started for free when you sign up for their free plan! This plan gives you 2,000 subscribers per month (which will probably be more than enough), 10,000 emails per month and unlimited drip campaigns—all without having to give them any credit card information or other personal details at all.

Flodesk is a new email marketing service made specifically for creatives.

Flodesk is a new email marketing service made specifically for creatives. It’s also one of the best services I’ve seen in this space, so if you’re looking to upgrade your Real Estate marketing strategy and want to send emails, then Flodesk should be at the top of your list.

What makes Flodesk different from other services like MailChimp and ConvertKit? Well, it all comes down to one thing: Their beautiful interface. As you can see below (no matter what device you view it on), it’s incredibly easy to use no matter where you are in creating an email campaign or sending out an update!

MailerLite is an email-marketing service built with small businesses in mind.

MailerLite is an email-marketing service built with small businesses in mind. It’s cloud-based and comes with a free plan that gives you access to an unlimited number of subscribers, plus up to 100 emails sent per month. You can upgrade to the paid plan for $9/month or $99/year (or $25/month when paid annually), which lifts both the subscriber limit and monthly email send limit to 5,000 each.

Set up your account by entering information about your business, then add contacts from your existing database or import them from MailChimp or Constant Contact (and more). On its main dashboard page, you’ll see all of your recent campaigns along with their performance metrics like open rates and clickthroughs—which are automatically tracked for each message you send out.

MailerLite also has a mobile app so you can access everything from anywhere—even on vacation if need be!

These are some of the most effective tools available to you as a Realtor.

  • MailChimp

MailChimp is one of the best all-around platforms for small businesses. It’s simple to use, offers a great user interface, and has a wide range of features that will help you automate and manage your email campaigns. MailChimp also makes it easy for you to segment subscribers based on specified criteria so that you can customize how your emails are delivered.

  • SendinBlue

SendinBlue offers an email marketing platform with features that help you automate and manage your email campaigns. It also comes with some other great bells and whistles including an autoresponder feature where you can set up automated sequences for different types of messages (e.g., welcome series) or even create custom campaigns by setting up rules based on information collected from the people who sign up through your landing page or website forms such as their location (country), industry type (real estate), or specific interests.”


Email marketing is the most effective way to reach your audience. The best email marketing services use modern technology and strategies to help you build trust with your audience, increase sales, and grow your business.

The best email marketing services are:

  • EmailOctopus – this platform has an excellent mobile-responsive design that makes it easy for users to access their emails from any device. It also offers great reporting tools for analyzing how well it performs for you.
  • MailChimp – this service is free up to 2,000 subscribers and 12,000 emails per month. There’s also a paid plan if you want additional features such as custom themes or even segmentation capabilities (which allows you to send different messages based on specific criteria).
  • Active Campaign – this software has all of the essential features needed in an integrated solution including automation tools like drip campaigns where messages are sent at intervals so they’re more likely received by recipients who may otherwise overlook previous messages; reporting functionality so you can see what worked well while also identifying where improvements might be necessary; integration support so existing data can easily be transferred into Active Campaign; support for mobile apps including Apple Mail which means if someone subscribes via SMS text then they will receive updates via SMS rather than email messages only—it doesn’t matter whether they’re using an Android phone or iOS device!


While there are many email marketing services available, these are the five best for real estate agents:

ActiveCampaign: ActiveCampaign is one of the most powerful email marketing tools on the market, but it’s not cheap. The standard plan starts at $20 per month and goes up to $300 per month if you want more advanced features like automated workflows. There’s also a free trial so you can get a feel for how it works before committing to a full membership. MailChimp: MailChimp has several different plans with varying levels of features and pricing options depending on your needs as an agent. For example, if you only need basic email marketing then the Starter plan starts at just $10/month while their Pro package comes in at $399/month (for up to 12k subscribers) or $799/month (for up to 2 million subscribers). AWeber: AWeber is another popular option for real estate professionals looking for an easy-to-use tool that supports all major CRMs including Salesforce as well as custom forms for gathering lead information directly from website visitors using popups or embedded code snippets in blog posts or landing pages. GetResponse: GetResponse offers both monthly subscriptions as well paid upfront annual plans so whether you prefer paying monthly or getting better value from paying once upfront then GetResponse should definitely be considered when choosing an affordable solution designed specifically with real estate professionals needs in mind! Constant Contact: Constant Contact offers both free trials along with paid monthly subscriptions starting at just $19/month which makes this service ideal if you’re still researching options before committing


ActiveCampaign is another great choice for real estate agents who are looking for an email marketing service with a lot of features. The platform has a wide range of automation tools, including automated sequences and drip campaigns. These tools allow you to set up emails that will be sent at certain times or after your subscribers have done certain actions (like visiting your website).

The platform also has extensive reporting functionality, allowing you to view the results of your campaigns in detail. You can see details like bounce rates, open rates, and click rates for each message in your newsletter list so that you know which ones worked best. This gives you valuable insight into how people interact with the content contained in each email as well as how effective those messages were at driving conversions (sales) from leads generated by the campaign itself.


If you’re thinking of using MailChimp for your email marketing, you should know that they have a great team behind them who will be able to help you get started.

MailChimp makes it easy to create beautiful emails, manage your subscribers and schedule campaigns. They also make it simple to track the success of each campaign by giving you reports on how many people opened an email or clicked through a link in it.

With this information at hand, you can see which topics resonate most with your audience and adjust future content accordingly – ensuring that every piece of content is tailored exactly to what your readers want from you.


AWeber is one of the most popular email marketing platforms on the market. Over 2 million businesses worldwide use AWeber to send newsletters, build lists, and track their results.

AWeber has a variety of features including email marketing, social media marketing, landing pages and more. Their interface is easy to use and they have a variety of templates to choose from when creating new campaigns or sending out your regular newsletter updates.


GetResponse is a great email marketing service for real estate agents. It’s easy to use and gives you the ability to create beautiful, customized emails that will help you build your business.

GetResponse allows you to add links anywhere in your email, making it easy for customers who are reading about new properties or areas of town on their mobile phones or tablets to tap into links that take them directly to those listings on Trulia or Zillow. You also have access, through GetResponse reports and analytics, so you can see how many people are opening and clicking through each one of these links.

Another benefit of using GetResponse is its ease of integration with other popular services such as Google Analytics, Facebook Ads Manager and Twitter Ads manager – all of which can help real estate agents build their businesses even faster by tracking engagement rates with custom audiences based on location preferences like zip code or city name instead of just generic age groups like teens vs young adults vs 30-40something professionals who might be thinking about buying soon but aren’t yet ready because they want more space than what’s currently available where they live now; as well as gender breakdowns across multiple demographics including ethnicity/race/culture type (i’m not sure what this means exactly but google told me it’s important)

Constant Contact

Constant Contact has been around since 1998 and is one of the oldest email marketing services that’s still around today. It has a large user base, so you can find all kinds of templates, tools, and resources for your real estate business.

Constant Contact has a good reputation among customers and industry experts. Its founder was named “Marketer of the Year” by Inc Magazine in 2016.

The Constant Contact template editor is easy to use and lets you create great looking emails with just a few clicks or taps on your phone or tablet. You can also add video content that plays right inside an email message! This makes it possible to quickly send out messages with video attached without having someone else editing them first (which would take more time).

Check out what we consider the best email marketing service for real estate agents to grow your business!

For a real estate agent looking to grow their business, we recommend checking out ActiveCampaign.

ActiveCampaign is an awesome email marketing platform that will help you to be more productive and efficient with your time. It’s easy to use and can be customized to fit your needs specifically.

Here are some of the features we love about ActiveCampaign:

  • Powerful automation tools that allow you to quickly set up automated campaigns based on events (sales, leads, signups etc.) or behaviors (clicks on certain links).
  • Email tracking so you can see how many people open each of your emails as well as whether they click through any links within the email itself. This way you’ll know what messages are working best for your audience!


Don’t make the mistake of trying to do everything yourself. Instead, choose one of these email marketing solutions and get started right away. These platforms will help you build engagement with your audience and ultimately convert more customers into leads.


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