Even if you’re a seasoned marketer, there are still times when email marketing can be a challenge. This is especially true if you’re just starting out. But don’t worry—3 Simple Tips For Beginning Email Marketing will help get the most out of your email campaigns. By taking these tips, you can start seeing consistent leads and sales from your email list in no time!
In this article, we will review and compare the Best Email Marketing Software For Small Business, best email marketing tools, bulk email marketing services and free email marketing tools for small business.
Best Email Marketing Software For Small Business
- Constant Contact
One of the biggest and fastest-growing email marketing services in the world is Constant Contact. Additionally, it is the most user-friendly email marketing service for beginners.
Your email lists, contacts, email templates, marketing calendar, and more are all simple to manage.
You have access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores with each account.
Their Email Plus accounts also include potent features like subject line A/B testing, email automation, drip campaigns, surveys & polls, coupons, and online donations that allow you to send targeted emails and increase your open rate.
SendinBlue is an all-inclusive SMS and email marketing tool for companies. They are among the email marketing platforms in Europe with the fastest growth.
It is a platform that is incredibly simple to use and has great tools for creating emails that are both beautiful and highly engaging. For newcomers with no prior experience in email marketing, their straightforward drag and drop email editor is ideal.
You can send transactional emails, design workflows for automated follow-up emails, and segment users using the user-friendly marketing automation tools included in SendinBlue. In order to ensure the highest email deliverability, it can also choose the ideal time to send bulk emails.
One of the most well-known CRM and email marketing software programs is HubSpot.
Their email marketing service is free to start using and includes many potent automation features that are intended to help you grow your company.
With the help of their simple drag-and-drop email builder and assortment of templates, you can make a totally unique newsletter that reflects the spirit and colors of your company.
You can customize your emails for each subscriber based on factors like device type, country, list membership, or any other specific information you may have on the individual subscriber thanks to the native integration with the HubSpot CRM.
For eCommerce companies looking for an omni-channel marketing automation solution, Omnisend is a potent SMS and email marketing service.
Because it includes all the effective features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification, they provide one of the most generous free email marketing plans.
Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything because they are confident in their value proposition. You will need to upgrade to their paid plans as your contact list expands.
One of the oldest and most well-known email marketing service providers worldwide is AWeber. They provide a variety of tools for managing email marketing for small and medium-sized businesses.
With AWeber, getting started is simple. The majority of platforms, including WordPress, are easily connected. See our comprehensive guide on connecting AWeber to WordPress for more information.
You have access to list management, autoresponders, a/b testing, and email tracking with in-depth insights, in addition to ready-to-use html email templates.
Other strong email marketing tools offered by AWeber include AMP emails, automatic RSS-to-email conversion for bloggers, and tag-based subscriber segmentation.
Best Email Marketing Tools
Because it has the features that the majority of businesses require without being overly complicated or confusing, Mailchimp is the best email marketing software overall. Campaigns can be planned, A/B tested, and reports with open rates, click-through rates, unsubscribe rates, and other metrics can be obtained. In addition, of the software we tested, it offers the most generous free-forever plans.
- Free-for-all strategy 2,000 maximum contacts
- Simple to build and modify campaigns
- Clear reporting that enhances upcoming sends
- combines with a huge number of software platforms
- For larger contact lists, expensive (more than 15k subscribers)
- Poor phone support; not intended for highly skilled marketing teams
The best email marketing software for automation is ActiveCampaign, which offers hundreds of pre-built automations to assist you in customizing campaigns for each subscriber. As you set up the platform, there are help guides available everywhere, and ActiveCampaign offers prompt, courteous customer service.
- Excellent automation features that make customer interactions simpler
- Quick, friendly, and helpful customer service
- Data migration and implementation services are included for all plan levels.
- Free CRM with built-in sales automation (For a limited time)
- has more than 850 connections to the most widely used programs.
- The learning curve can be difficult.
- The Lite plan has few features (and includes ActiveCampaign branding)
- Plans quickly increase in cost as contacts increase.
Because of its drag-and-drop interface, MailerLite is the simplest email marketing program to use and enables you to easily create the design you want. The company’s mission is centered on simplicity, so the software has a streamlined and clean appearance.
- Designing emails is simple thanks to a drag-and-drop interface.
- Plan with no cost for up to 1,000 contacts
- Email assistance
- There are many email templates available.
- Does not include CRM features (Though it allows for integration)
- just a few integrations
- To open an account, a lot of company information is required.
Because it has excellent tools and reporting for all of your marketing campaigns across various channels, Hubspot is the best all-in-one marketing suite (website, social, email marketing, and more). With Hubspot’s CRM, you can keep track of every contact information and draw customers through lead forms, live chat, and online advertisements.
- CRM, social media, blogging, and email marketing are all included in the marketing suite.
- Email deliverability rates are maintained by the email health tab.
- Only pay for tracking leads throughout their buying journeys for the contacts you are marketing.
- Online training tools that are useful
- neither offers a low-cost nor a free plan.
- Not for companies looking only for email marketing tools
- It is challenging to integrate a different CRM, such as Salesforce or Pipedrive
- steep learning curve to fully realize the potential of marketing
How to Start an Email marketing Campaign.
Email marketing is the process of using electronic communications to promote a product or service. Email marketing can be done through email, social media, or other online channels.
Email marketing can have a number of benefits for businesses, including increasing brand awareness and customer retention, reducing costs associated with customer service interactions, and increasing web traffic.
To start an email marketing campaign, you first need to understand what it is and how it works. In this section, you will learn about the three main components of an email marketing campaign: content (the message that is sent), delivery (the way the message is delivered to recipients), and user experience (the way people interact with the email). You will also learn about common mistakes made inemail campaigns and how to avoid them.
What are the Benefits of Email Marketing
The benefits of email marketing are many and manifold. By sending high-quality messages to a large audience, businesses can achieve two primary goals: increase sales and reduce costs associated with customer service interactions. Additionally, by building an engaged user audience, businesses can encourage users to return future visits as well as recommend their friends and family members to use your products or services. Finally, by providing intuitive design elements that make emailing easy for recipients, businesses can create an inviting user experience that leads them to continue using their products or services.
Subsection 2.1 How Can Email Marketing Result in Increased Sales?
One of the most popular methods used in email marketing is blocking unqualified leads from reaching customers instead of allowing them through without further action. This method not only results in increased sales but also helps improveCustomer Service interactions because customers who are blocked from contacting customers often contact support instead which improves understanding and satisfaction with product usage
Another popular methodployed in email marketing is developing targeted lists based on individual preferences or interests rather than just general demographics or interests
In addition toList-Based Marketing Emails can also be designed containing irresistible offers such as free shipping when orders are placed over $75
If these 3 methods don’t achieve results then another tool called engagement rate could be tried which involves measuring how often people open each emailed piece and looking to increase the rate by 10-15%
Bulk Email Marketing Services
SMTP offers a very generous free trial that lasts for a month even though it doesn’t have a free plan. It provides reliable email delivery services at an affordable price, making it a necessary tool if you’ll be sending a lot of emails as well as a practical solution if you frequently send transactional emails.
- rapid delivery times
- An email address suppression Reputation Defender
- Transactional emails in abundance
- Validation of email lists
- integration with marketing tools that is plug-and-play
- Complete reporting
- delivery guidance
- Management of inbox placement
- Reputation management for IP
- 24/7 knowledgeable internal customer support
- supervised onboarding
With a drag-and-drop interface, Sendinblue’s bulk email marketing service offers automation, email templates, and more. In order to personalize your email marketing, you can use it to segment your email marketing list based on demographics and interests and combine that data with contact details. We particularly like the feature that lets you send emails at precisely the right time for each contact (available on higher-level paid plans).
- Designer of email campaigns (mobile-friendly designer)
- library of email templates
- SMS advertising
- Personalization of SMS and email chat
Features of higher-level plans:
- Testing A/B
- Sendinblue logo removal Send time improvement
- Build landing pages
- Instagram Ads
Owners of eCommerce businesses and others will love the bulk email marketing services offered by Omnisend. It offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are, integrates with your shop to give you better customer targeting and crucial insights into shopping behavior. Omnisend provides funnels with simple drag-and-drop control, automations, product analytics, and a template library.
- collection of templates
- Create emails with your brand in mind by including products and dynamic discount codes, then saving them as presets.
- editor with drag and drop
- Adaptive discount rates
- There are pre-built workflows in the Automations Library.
- Drag-and-drop editing of a workflow
- Customer analytics, segmentation, and insights powered by AI
- TCPA and GDPR compliant forms and automated messages that can be customized
- Detailed campaign and automation reports as well as overall sales and performance metrics
- Email, SMS, and other channels in one platform for an omnichannel customer experience
- tools for migration
- multiple store accounts
- multiple integrations
- Elastic Email
Elastic Email is a simple-to-use, free service for sending out bulk emails. For each marketing campaign, you can manage your recipient list, and the platform has autoresponders. The platform also has a WordPress plugin for those WordPress users out there and web forms you can attach to emails. You can integrate Elastic Email with the apps you already use because it provides API access. Elastic Email also has features for A/X testing and supports sub-accounts.
- Upload your own HTML email template or use an email designer
- listing control
- Options for sending and scheduling
- countless web forms
- plugin for WordPress subscribers
- Page landings
- Tags and personalized fields
- segmentation capabilities
- countless sub-accounts
- Email workflows and automation
- Testing A/X
- Complete reporting
- Verification via email
- 24/7 assistance
Free Email Marketing Tools For Small Business
A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.
Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.
You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.
As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.
The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.
Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.
Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.
The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.
Starting an Email Marketing campaign can help you reach a larger audience and boost sales. By using effective marketing techniques, you can increase your output and grow your email list. With the right strategy in place, success is guaranteed.