Skip to content

Best Email Marketing Software For Small Companies

When you have a great email list, it’s easier than ever to grow your small business. But getting started can be daunting. aren’t always sure how to start the process? This guide is for you! In this guide, we will teach you everything you need to know about the Best Email Marketing Software For Small Companies, best email marketing software for small business, types of email sender software and types of email marketing service provider. We will also give you tips and advice on how to create high-quality, engaging emails that will help increase conversions and drive leads from customers. We hope this guide helps you take your small business up a notch!

Best Email Marketing Software For Small Companies

  1. Omnisend

Popular marketing tool Omnisend primarily serves small e-commerce companies. It makes everything easier to find, including you:

Social media marketing, email marketing, and SMS marketing

According to a Dot Digital study, email marketing is crucial in the e-commerce sector. They discovered that email generates a return on investment of about $42 for every dollar spent.

For new and inexperienced marketers, Omnisend makes it simple to create emails using a variety of templates and drag-and-drop editing tools.

  1. MailChimp

was once used only as a platform for email newsletters.

Today, you can create landing pages, email capture forms, and much more using this full-featured CRM platform. Small businesses can stay organized and carry out marketing plans thanks to its variety of features.

But heed the warning. There are restrictions on how many lists you can create and how precisely you can segment your audience in MailChimp.

You must have a thorough understanding of your customer avatar to accomplish this.

Key characteristics:

  • containing a large number of integrations (for sites like Shopify).
  • boasts a variety of automation tools, behavioral targeting, and other features for CRM products.
  • offers appointment scheduling.
  1. ActiveCampaign

The best email marketing tool for reaching a wide range of target markets is ActiveCampaign.

Your contacts can be easily divided into lists thanks to its segmentation capabilities, which also let you tailor your marketing for hyper-personalization (which reduces opt-out rate by 50 percent.)

Simply put, starting an email with “[Name]” is no longer effective. You must actively write copy that addresses a particular person’s problems and worries.

You can target wisely, organize your list, and create emails that work with ActiveCampaign.

Key characteristics:

  • Create and write emails for specific audiences that convert.
  • Adapt email personalization to different audience segmentation factors.
  • To find out what converts and what doesn’t, conduct an A/B test.
  • building a landing page.
  1. Drip

Small businesses cannot afford to miss out on sales opportunities when the average cart abandonment rate is 69.82 percent.

Drip is one of the platforms that is most highly recommended for scaling. Your spending will increase as you do so because it has plans for all sizes of businesses.

Based on the size of your list at the time of subscription, the price is specially tailored to you.

Drip can help you get started if you’re just “dabbling” in email marketing. Don’t worry; they have a plan for you too if you already have a list of 10,000 email subscribers that you want to start using.

Key Features:

  • The editor has drag-and-drop capabilities in addition to templates.
  • Automation based on behavior is provided by data insights.
  • integrating emails and websites.
  • outstanding clientele service.
  1. Stripo

Not every company requires sophisticated email software. Stripo focuses on a single task and does it well.

It’s an email creator made to work with other systems, including GetResponse and MailChimp. You can create marketing messages that are consistent with your brand by using Stripo’s beautiful templates.

Key characteristics:

  • Plans with a fee offer thousands of templates.
  • both simple to use and simple to get going.
  • provides HTML options for programmers.
  • automates the use of other email marketing tools through integration.

Best Email Marketing Software For Small Business

  1. Constant Contact

One of the biggest and fastest-growing email marketing services in the world is Constant Contact. Additionally, it is the most user-friendly email marketing service for beginners.

Your email lists, contacts, email templates, marketing calendar, and more are all simple to manage.

You have access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores with each account.

  1. SendinBlue

SendinBlue is an all-inclusive SMS and email marketing tool for companies. They are among the email marketing platforms in Europe with the fastest growth.

It is a platform that is incredibly simple to use and has great tools for creating emails that are both beautiful and highly engaging. For newcomers with no prior experience in email marketing, their straightforward drag and drop email editor is ideal.

You can send transactional emails, design workflows for automated follow-up emails, and segment users using the user-friendly marketing automation tools included in SendinBlue. In order to ensure the highest email deliverability, it can also choose the ideal time to send bulk emails.

  1. HubSpot

One of the most well-known CRM and email marketing software programs is HubSpot.

Their email marketing service is free to start using and includes many potent automation features that are intended to help you grow your company.

With the help of their simple drag-and-drop email builder and assortment of templates, you can make a totally unique newsletter that reflects the spirit and colors of your company.

You can customize your emails for each subscriber based on factors like device type, country, list membership, or any other specific information you may have on the individual subscriber thanks to the native integration with the HubSpot CRM.

  1. Omnisend

For eCommerce companies looking for an omni-channel marketing automation solution, Omnisend is a potent SMS and email marketing service.

Because it includes all the effective features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification, they provide one of the most generous free email marketing plans.

Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything because they are confident in their value proposition. You will need to upgrade to their paid plans as your contact list expands.

  1. Drip

For bloggers, digital marketers, and those in the eCommerce space, Drip is a potent enterprise email marketing platform. They provide a variety of tools to make personalization, sales funnels, and marketing automation simple.

They provide seamless integration for all well-known website builders, such as WordPress and WooCommerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.

Drip’s intelligent marketing automation tools, better email segmenting, split testing features, list groups, and visual drag-and-drop automation workflow builder set it apart from rivals like Campaign Monitor. With the aid of these features, you can increase sales by reaching out to specific customers on your email list.

Types Of Email Sender Software

  1. Campaigner.

Campaigner is a great choice if you’re looking for the best email marketing software overall. Campaigner enables you to boost sales and expand your audience by using multi-channel marketing. This raises your revenue. You can make sure you’re always at the top of your customers’ minds by using a robust suite of tools to communicate with them via SMS and email.

  1. ActiveCampaign.

ActiveCampaign is the way to go if you want to control your customer experience. For those who are serious about their email marketing, I wholeheartedly recommend ActiveCampaign. It has everything from email list automation to a top-notch lead scoring system.

  1. Constant Contact.

I suggest Constant Contact as the go-to email marketing program for different small businesses. For email marketing, list building, social media marketing, and automation, ConstantContact offers all the digital marketing tools in a single interface. These all offer small businesses an all-inclusive solution.

  1. HubSpot.

Are you looking for a simple-to-use combination of marketing power? In that situation, Hubspot would be my recommendation because it offers the ideal blend of both, enabling you to provide your customers with excellent experiences that will allow your business to grow. You can find all the tools you need for your business at various hubs for sales, marketing, and operations.

  1. Sendinblue.

Sendinblue enables you to communicate with your clients in the best way possible whether you want to do so via chat, SMS, or email. I advise you to check out Sendinblue if you want to communicate with your list in a variety of ways.

Types Of Email Marketing Service Provider

Constant Contact

For the majority of users, we advise Constant Contact. Veteran email marketers will immediately recognize how much time Constant Contact can save their team while beginners will find a comprehensive toolkit that’s simple to use.

Don’t believe what I say. You can test out Constant Contact’s entire email marketing platform for free for 60 days without providing a credit card.

Without any coding experience, you can easily create new emails that look good and are consistent with your brand using their user-friendly drag-and-drop email builder. It is easy and simple to add text, images, videos, coupons, polls, and events to any message.


Everything you require to start and manage an email campaign is provided by Sendinblue. Watch your outreach take off by adding your content to their machine.

This is a well-developed platform with more features than you might anticipate. You can add live chat to your website and collect new email addresses from visitors who are looking around your store or learning more about your business.

Many things are appealing. A built-in CRM with space for as many contacts as you like, simple tools to build workflows, and more than 40 customizable templates.

You can send up to 300 emails per day using Sendinblue’s free, perpetual version without spending a dime. You’ll comprehend why it’s so well-liked once you see how it operates.


MailerLite provides all the necessities without any extras. If you want to try it out, there is no commitment because it is free to use for the first 1,000 subscribers.

It’s a fantastic choice for anyone looking for a simple email marketing service. You’re a maker who doesn’t require a lot of frills and bells. All you need are the right tools to launch your newsletter or run a straightforward campaign.

Also advantageous to teams. This platform won’t intimidate anyone, so everyone will make use of the essential tools at their disposal.

It’s not like you are severely constrained because the platform still provides tools for automation, landing pages, pop-ups, and surveys.


An easy-to-use email marketing solution designed specifically for e-commerce websites is called Omnisend. For the purpose of turning leads into customers, they provide a variety of features, including automated email and SMS messaging.

To ensure you connect with as many customers as possible, they go above and beyond by combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting.

Their entire range of channels supports segmented campaigns. As a result, you will be able to specifically target the type of customer you need for your goods or services.


Moosend provides an email marketing solution for everyone, from total beginners to seasoned pros. This is the ideal tool for anyone who runs an online store.

They have all the features you need to succeed with your email marketing campaigns, from their simple drag-and-drop email builder to their straightforward segmentation tool to their precise real-time analytics.

The ecommerce AI at Moosend is one of our favorite features. In order to target customers with products they might like based on the purchasing patterns of similar customers, it uses collaborative filtering and machine learning.


Email marketing is a great way to grow your business. By using effective email marketing campaigns, you can achieve success in reaching a larger audience and boosting sales. Additionally, using tips for success will help you achieve great results. In order to thrive in this ever-changing industry, take some time to learn about email marketing and be successful in the future!

Leave a Reply

Your email address will not be published.