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Best Email Marketing Software For Startups

If you’re like most startups, you know that marketing is a critical part of your success. But getting the word out there can be difficult and time-consuming. That’s where startup marketing tools come in. These tools can help you design, build, and track your marketing campaigns quickly and easily. They can also help you measure the results of your campaigns and make necessary adjustments as needed. Finally, these tools can give you access to valuable data that will Aid in your startup growth.

If you’re looking to adopt email marketing software in 2022 but aren’t sure where to start, this guide will walk you through the Best Email Marketing Software For Startups, free email marketing tools, bulk email marketing services and 10 email marketing platform.

What are Startup Marketing Tools?

There are a number of different tools that can be used to help businesses start and grow. The most common type of tool is a business card. Cards can be used to promote your company, its products, or services. They can also be used as contact information for potential customers.

Other types of marketing tools include website design and development, social media management, email marketing, and online advertising. To use these tools effectively, you must understand their different functions and how to use them in order to reach your target market.

How to Use Startup Marketing Tools

startup marketing tools should be used in the following ways:

-To reach new customers

-To increase sales

-To build brand awareness

-To generate leads

How to Market your Startup

It is important to market your startup in a way that is effective and relevant to your target market. You must consider the following factors when marketing your startup:

-The product or service you are selling

-The target audience you are targeting

-Your location

-Your time of year

-Your budget

Best Email Marketing Software For Startups

  1. Ortto

It is renowned for providing you with a single view of your customer, robust reporting, and analytics, as well as for combining all of your customer data to improve personalization in email communications.

The best email marketing tools are all available in one place with Ortto’s email marketing software. Users can create stunning branded emails, personalize messages, A/B test, use AI, track results, and more. Think of everything that has bells and whistles without any complications.

Unlike other software, Ortto’s customer data platform has reporting capabilities that enable users to see customer journeys from a single perspective and to visualize customer behavior.

Principal characteristics:

  • group cooperation and sharing
  • SMS advertising
  • App-based messaging
  • Editor for drag-and-drop Brand book
  • Visual trip planner
  • reporting on mobile insights
  • automation in marketing
  • lead supervision
  • A/B split testing for lead scoring
  • effective segmentation
  • AI tools, such as suggested subject lines
  • Google ads and Facebook ads
  • templates for marketing automation
  • Tracking of known and unknown visitors
  1. HubSpot

Powerful; having all the bells and whistles.

The best customers for HubSpot’s email marketing software are larger companies. Instead of managing dispersed customer data, it enables marketers to house all marketing tools on a single platform, freeing up time to concentrate on converting customers at scale.

Its primary attributes are:

  • generating leads
  • email templates you can drag and drop
  • Build personalized emails with dynamic content
  • Split-testing A/B
  • Audience division
  • reporting with objectives
  • Google ads and Facebook ads
  • high deliverability of emails
  • simple reporting
  1. Mailchimp

Email marketing using batch and blast is well-known.

13 million businesses use the services of Mailchimp’s straightforward, entry-level email marketing software, making it well-known worldwide. This is true across 175 countries. Marketers can easily send emails that convert by putting the audience at the heart of their marketing strategy with Mailchimp.

Its key attributes are as follows:

  • editor with drag and drop
  • reporting on mobile insights
  • On every plan, marketing automation is available.
  • lead supervision
  • A/B split testing with high volume of sending
  1. Campaign Monitor

Emails that are highly customized.

Campaign Monitor is an easy-to-use email marketing tool that enables marketers to create emails that are beautifully designed and highly personalized. Targeting subscribers is simple thanks to its drag-and-drop email builder and functionality for engagement-based segmentation.

Principal characteristics:

  • Create and customize emails
  • Drag-and-drop constructor
  • Preview for email and mobile
  • control email lists
  • large-scale sending
  • control email delivery
  • auto-replies to emails
  • Testing A/B
  • simple reporting
  1. Moosend

Emails with interactive multimedia are well-known.

With the help of the marketing automation and email marketing platform Moosend, users can quickly create landing pages, subscription forms, and email newsletter campaigns.

Principal characteristics:

  • Preview for email and mobile
  • Create and customize emails
  • auto-replies to emails
  • control email lists
  • large-scale sending
  • Sending management email successfully

How to Get Started in the Startup Marketing World.

To start marketing your startup, you need to find the right strategy. There are a number of different tactics you can use to market your startup, including online advertising, social media marketing, and even marketing through products. You can also use startup marketing tools to help increase your startup’s sales. These include email campaigns, website designs, and product demonstrations.

Start Marketing Your Startup

The first step in starting to market your startup is to start marketing it. This means finding the right ways to communicate with potential customers and building relationships with key stakeholders. You can do this by conducting research, developing content that reflects your company culture, and targeting specific demographics through social media platforms like Facebook and Twitter.

While all of these steps are important, it pays off to focus on one or two critical pillars of your startup’s marketing strategy – customer service and continuous innovation. If you fail to focus on these key areas, your business will likely experience lower sales and customer engagement rates.

Free Email Marketing Tools


A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.

Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.


You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.


The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.

Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.


Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.

The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.


You’ll need to rely on automation more and more as you use your email marketing tool. Sendinblue provides a variety of templated automation flows based on your goals. It can be difficult to find marketing automation software that is truly free. You can choose your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.

Even with this level of sophisticated automation, setting up an account and editing emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automation workflows.

Bulk Email Marketing Services

  1. SMTP

SMTP offers a very generous free trial that lasts for a month even though it doesn’t have a free plan. It provides reliable email delivery services at an affordable price, making it a necessary tool if you’ll be sending a lot of emails as well as a practical solution if you frequently send transactional emails.


  • rapid delivery times
  • An email address suppression Reputation Defender
  • Transactional emails in abundance
  • Validation of email lists
  • integration with marketing tools that is plug-and-play
  • Complete reporting
  • delivery guidance
  • Management of inbox placement
  • Reputation management for IP
  • 24/7 knowledgeable internal customer support
  • supervised onboarding
  1. Sendinblue

With a drag-and-drop interface, Sendinblue’s bulk email marketing service offers automation, email templates, and more. In order to personalize your email marketing, you can use it to segment your email marketing list based on demographics and interests and combine that data with contact details. We particularly like the feature that lets you send emails at precisely the right time for each contact (available on higher-level paid plans).


basic attributes:

  • Designer of email campaigns (mobile-friendly designer)
  • library of email templates
  • SMS advertising
  • Personalization of SMS and email chat

Features of higher-level plans:

  • Testing A/B
  • Sendinblue logo removal Send time improvement
  • Build landing pages
  • Instagram Ads
  1. Omnisend

Owners of eCommerce businesses and others will love the bulk email marketing services offered by Omnisend. It offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are, integrates with your shop to give you better customer targeting and crucial insights into shopping behavior. Omnisend provides funnels with simple drag-and-drop control, automations, product analytics, and a template library.


  • collection of templates
  • Create emails with your brand in mind by including products and dynamic discount codes, then saving them as presets.
  • editor with drag and drop
  • Adaptive discount rates
  • There are pre-built workflows in the Automations Library.
  • Drag-and-drop editing of a workflow
  • Customer analytics, segmentation, and insights powered by AI
  • TCPA and GDPR compliant forms and automated messages that can be customized
  • Detailed campaign and automation reports as well as overall sales and performance metrics
  • Email, SMS, and other channels in one platform for an omnichannel customer experience
  • tools for migration
  • multiple store accounts
  • multiple integrations
  1. Mailgun

Another service for sending bulk emails that has a robust API for sending, receiving, and tracking emails is Mailgun. Additionally, it provides SMTP integration for simple bulk transactional email sending, real-time email validation, sophisticated email analytics, engagement metric tracking, and other features.


basic attributes:

  • Webhooks, SMTP relay, and email APIs
  • Suppression management
  • Email analytics and tracking
  • Guaranteed uptime of 99.99% SLA
  • a 5-day log retention period (15 days with Growth, 30 days with Scale)
  • Detailed documentation
  • Limited 24/7 ticket assistance

Features of higher-level plans:

  • incoming email management
  • 1 dedicated IP (foundation 100k and up) (foundation 100k and up)
  • Validating email addresses
  • Placement tests in inbox
  • Message retention after one day (3-day with Growth, up to 7 days with Scale)
  1. Elastic Email

Elastic Email is a simple-to-use, free service for sending out bulk emails. For each marketing campaign, you can manage your recipient list, and the platform has autoresponders. The platform also has a WordPress plugin for those WordPress users out there and web forms you can attach to emails. You can integrate Elastic Email with the apps you already use because it provides API access. Elastic Email also has features for A/X testing and supports sub-accounts.


  • Upload your own HTML email template or use an email designer
  • listing control
  • Options for sending and scheduling
  • Autoresponders
  • countless web forms
  • plugin for WordPress subscribers
  • Page landings
  • Tags and personalized fields
  • segmentation capabilities
  • countless sub-accounts
  • Email workflows and automation
  • Testing A/X
  • Complete reporting
  • Verification via email
  • 24/7 assistance

10 Email Marketing Platform

  1. Pabbly Email Marketing

For larger-sized businesses, Pabbly Email Marketing is a highly coveted email service provider. This is due to the fact that, in addition to many other useful features, all Pabbly plans give users access to workflow automation, email scheduling, and SMTP routing.

  1. SendPulse

SendPulse is an integrated messaging platform that has developed an AI-based system to let its users communicate with all devices via email, SMS, Web push, and SMTP (users enjoy a free SMTP server). SendPulse is renowned for being user-friendly and can be trusted to manage enterprise-level email campaigns. You can send bulk emails (i.e., 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts) during the fairly lengthy free trial period. We advise you to use the GIF creation tool. These can cause significant increases in click through rates in email campaigns.

  1. MailChimp

One of the most well-known email service providers in the world is MailChimp. In fact, this business has millions of users across more than 175 nations. MailChimp is used by both big and small businesses because of its easy-to-use yet highly useful features and tools.

Over 300 integrations on MailChimp allow you to match the ideal tool to your business, which is one of the platform’s most significant advantages. You can build and use landing pages and other digital marketing tools with MailChimp. So you can use MailChimp to develop more sophisticated strategies. A free email service plan is also offered by MailChimp.

  1. Constant Contact

One of the most popular email marketing platforms in the world is Constant Contact. This is due to the platform’s excellent usability, over 100 email templates, and the simplicity with which contacts can be managed. Furthermore, Constant Contact makes it very easy to set up and manage drip campaigns as well as schedule recurring emails for events like birthdays and holidays throughout the year. In addition to these helpful features, automatically updated bounces and unsubscribes provide you with a wealth of information about your email lists.

  1. HubSpot

Users can choose from a wide selection of email templates on HubSpot. The ESP also makes it simple for users to develop original email templates. Therefore, HubSpot is perfect whether you prefer stock templates or custom ones. With the help of this platform, you can also conduct A/B testing to determine which email version is performing the best.

Any business using email to generate leads or revenue will find this to be very advantageous. Additionally, HubSpot has a very high deliverability rate and lets you customize your emails based on details like the recipient’s location, device type, and list inclusion. HubSpot also provides incredibly thorough analytics on the effectiveness of your email campaigns, and social media integration is simple.

  1. AWeber

In contrast to HubSpot and MailChimp, AWeber is primarily targeted at small businesses and independent contractors. AWeber’s main focus is simplicity, and their software excels at achieving this goal. The AWeber setup frequently works best for people who are just beginning with email marketing. Additionally, AWeber has a very high deliverability rate, ensuring that your emails reach their intended recipients.

  1. iContact

Email service provider iContact is primarily renowned for its top-notch customer service. Because they will require a lot of assistance setting everything up and running the emails on a regular basis, customers who are not very tech savvy will find this service to be ideal. One of the early businesses in this field, iContact has been around since 2003. Strategic advisors are assigned to each customer, helping them with email marketing campaigns and tool usage. It’s a great feature to have.

  1. GetResponse

Another excellent ESP is GetResponse. Along with a fantastic email platform, this one also provides landing pages, a CRM, and other useful tools like a webinar solution. The fact that GetResponse is available in more than 20 languages is one of its most significant features and a major competitive advantage. GetResponse is now a truly global ESP as a result. It has a ton of storage space as well. Additionally, GetResponse offers a drip campaign tool with a calendar interface and more than 500 email templates. Email send dates are now much simpler to plan as a result.

  1. ActiveCampaign

Another email marketing tool with live chat is ActiveCampaign. So, if you value having excellent customer service, this is a good option for you. Additionally, ActiveCampaign offers a superior CRM, which is a useful tool. You can help your customers by including valuable content in your emails with the help of the CRM. Lead scoring is a feature of ActiveCampaign that rates the caliber of your leads. These kinds of tools are incredibly beneficial for sales teams.

  1. SendinBlue

You can browse through a variety of pre-made automation campaigns on SendinBlue. You can decide which campaign is best for you or your business and begin working on it. Over 30 million emails and texts are sent each day using the SendinBlue platform, which is very popular.

It is simple to create custom automation campaigns even though SendinBlue has created pre-made ones. Therefore, you can easily create a campaign from scratch using your own preferences if you cannot find a ready-made campaign that you like. You can also use the forms tool provided by SendinBlue to gather leads. Once you have captured your leads, you can categorize them into lists.

Tips for Successfully Marketing a Startup.

When starting a business, it’s important to take the time to market your startup. This means using your own time and energy and not let outside forces dictate how your startup is marketed. Use marketing tools to help increase sales and reach a wider audience.

Use Marketing Tools to Market Your Startup

Marketing tools can be used in a number of ways, including creating A/B testing campaigns, social media posts, website design and development, email marketing, and more. By utilizing the right tools for the task at hand, you can increased your chances of success while marketing your startup.

Use Startup Marketing Tools to Increase Your Startup’s Sales

One of the most important factors in increasing startup sales is increasing awareness of your company. By using marketing tools such as social media and website optimization, you can increase visibility for your startup andencerpiontageingincreasesales. Additionally, using analytics to track customer behavior will help you understand how best to market and sell your product or service. In order to maximize profits from your start-up marketing efforts, use these tips wisely!


Startup marketing tools can help you achieve success in the startup world. By using the right strategy, marketing your startup, and utilizing marketing tools, you can increase your company’s sales and reach a larger audience. With Proper planning and use of Marketing Tools, your startup will be successful!

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