As a small business owner, your email marketing strategy is critical to your success. But what do you do when you have limited resources? You can use email marketing incentives to help get more people on board, but there are a few things you need to consider before implementing any type of incentive.
First and foremost, make sure that the incentive is effective in driving traffic to your website or landing page. If it isn’t, your users might not convert or even return to your email campaign. also make sure that the incentive is affordable and easy enough for small businesses to use. If it’s too difficult or expensive for them to participate, they may not see the value in using email marketing as their primary lead generation method. Finally, get all the information you need on Best Email Marketing Software the USA, 10 email marketing platform, best email platforms and free email marketing tools.
Best Email Marketing Software the USA
- Constant Contact
One of the biggest and fastest-growing email marketing services in the world is Constant Contact. Additionally, it is the most user-friendly email marketing service for beginners.
Your email lists, contacts, email templates, marketing calendar, and more are all simple to manage.
You have access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores with each account.
SendinBlue is an all-inclusive SMS and email marketing tool for companies. They are among the email marketing platforms in Europe with the fastest growth.
It is a platform that is incredibly simple to use and has great tools for creating emails that are both beautiful and highly engaging. For newcomers with no prior experience in email marketing, their straightforward drag and drop email editor is ideal.
You can send transactional emails, design workflows for automated follow-up emails, and segment users using the user-friendly marketing automation tools included in SendinBlue. In order to ensure the highest email deliverability, it can also choose the ideal time to send bulk emails.
One of the most well-known CRM and email marketing software programs is HubSpot.
Their email marketing service is free to start using and includes many potent automation features that are intended to help you grow your company.
With the help of their simple drag-and-drop email builder and assortment of templates, you can make a totally unique newsletter that reflects the spirit and colors of your company.
You can customize your emails for each subscriber based on factors like device type, country, list membership, or any other specific information you may have on the individual subscriber thanks to the native integration with the HubSpot CRM.
For eCommerce companies looking for an omni-channel marketing automation solution, Omnisend is a potent SMS and email marketing service.
Because it includes all the effective features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification, they provide one of the most generous free email marketing plans.
Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything because they are confident in their value proposition. You will need to upgrade to their paid plans as your contact list expands.
For bloggers, digital marketers, and those in the eCommerce space, Drip is a potent enterprise email marketing platform. They provide a variety of tools to make personalization, sales funnels, and marketing automation simple.
They provide seamless integration for all well-known website builders, such as WordPress and WooCommerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.
One of the oldest and most well-known email marketing service providers worldwide is AWeber. They provide a variety of tools for managing email marketing for small and medium-sized businesses.
With AWeber, getting started is simple. The majority of platforms, including WordPress, are easily connected. See our comprehensive guide on connecting AWeber to WordPress for more information.
You have access to list management, autoresponders, a/b testing, and email tracking with in-depth insights, in addition to ready-to-use html email templates.
For small businesses, Moosend offers an affordable email marketing service. It includes a variety of strong marketing automation features, landing pages, and tools for building email lists.
Using one of their many pre-made email templates or by designing a totally unique template, you can quickly create an email newsletter and customize the email design to match your brand in just a few minutes.
The good thing about Moosend is that all of their plans come with marketing automation features. You can offer a customized subscriber journey for your newsletter subscribers using their automation workflow designer.
10 Email Marketing Platform
- Pabbly Email Marketing
For larger-sized businesses, Pabbly Email Marketing is a highly coveted email service provider. This is due to the fact that, in addition to many other useful features, all Pabbly plans give users access to workflow automation, email scheduling, and SMTP routing.
SendPulse is an integrated messaging platform that has developed an AI-based system to let its users communicate with all devices via email, SMS, Web push, and SMTP (users enjoy a free SMTP server). SendPulse is renowned for being user-friendly and can be trusted to manage enterprise-level email campaigns. You can send bulk emails (i.e., 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts) during the fairly lengthy free trial period. We advise you to use the GIF creation tool. These can cause significant increases in click through rates in email campaigns.
One of the most well-known email service providers in the world is MailChimp. In fact, this business has millions of users across more than 175 nations. MailChimp is used by both big and small businesses because of its easy-to-use yet highly useful features and tools.
Over 300 integrations on MailChimp allow you to match the ideal tool to your business, which is one of the platform’s most significant advantages. You can build and use landing pages and other digital marketing tools with MailChimp. So you can use MailChimp to develop more sophisticated strategies. A free email service plan is also offered by MailChimp.
- Constant Contact
One of the most popular email marketing platforms in the world is Constant Contact. This is due to the platform’s excellent usability, over 100 email templates, and the simplicity with which contacts can be managed. Furthermore, Constant Contact makes it very easy to set up and manage drip campaigns as well as schedule recurring emails for events like birthdays and holidays throughout the year. In addition to these helpful features, automatically updated bounces and unsubscribes provide you with a wealth of information about your email lists.
Users can choose from a wide selection of email templates on HubSpot. The ESP also makes it simple for users to develop original email templates. Therefore, HubSpot is perfect whether you prefer stock templates or custom ones. With the help of this platform, you can also conduct A/B testing to determine which email version is performing the best.
Any business using email to generate leads or revenue will find this to be very advantageous. Additionally, HubSpot has a very high deliverability rate and lets you customize your emails based on details like the recipient’s location, device type, and list inclusion. HubSpot also provides incredibly thorough analytics on the effectiveness of your email campaigns, and social media integration is simple.
In contrast to HubSpot and MailChimp, AWeber is primarily targeted at small businesses and independent contractors. AWeber’s main focus is simplicity, and their software excels at achieving this goal. The AWeber setup frequently works best for people who are just beginning with email marketing. Additionally, AWeber has a very high deliverability rate, ensuring that your emails reach their intended recipients.
Email service provider iContact is primarily renowned for its top-notch customer service. Because they will require a lot of assistance setting everything up and running the emails on a regular basis, customers who are not very tech savvy will find this service to be ideal. One of the early businesses in this field, iContact has been around since 2003. Strategic advisors are assigned to each customer, helping them with email marketing campaigns and tool usage. It’s a great feature to have.
Another excellent ESP is GetResponse. Along with a fantastic email platform, this one also provides landing pages, a CRM, and other useful tools like a webinar solution. The fact that GetResponse is available in more than 20 languages is one of its most significant features and a major competitive advantage. GetResponse is now a truly global ESP as a result. It has a ton of storage space as well. Additionally, GetResponse offers a drip campaign tool with a calendar interface and more than 500 email templates. Email send dates are now much simpler to plan as a result.
Another email marketing tool with live chat is ActiveCampaign. So, if you value having excellent customer service, this is a good option for you. Additionally, ActiveCampaign offers a superior CRM, which is a useful tool. You can help your customers by including valuable content in your emails with the help of the CRM. Lead scoring is a feature of ActiveCampaign that rates the caliber of your leads. These kinds of tools are incredibly beneficial for sales teams.
You can browse through a variety of pre-made automation campaigns on SendinBlue. You can decide which campaign is best for you or your business and begin working on it. Over 30 million emails and texts are sent each day using the SendinBlue platform, which is very popular.
Best Email Platforms
ActiveCampaign was the most frequently mentioned tool in our survey of email marketing software options for 2022, which is not surprising given that it has more than 130,000 customers.
By concentrating on developing a world-class product that offers a variety of solutions for B2C, B2B, and e-commerce businesses from all over the world, ActiveCampaign has established itself as a top marketing automation tool.
It offers a dedicated CRM, email marketing software, landing page creation, online chat and forms management, and everything in between. HubSpot is a well-known and respected tool.
You can more easily attribute revenue to the marketing campaign, newsletter, or blog post that influenced each sale by using HubSpot as the foundation of your marketing and sales. In this regard, HubSpot functions more like a CRM with email marketing and automation features.
Sendinblue provides a variety of nurturing tools, such as their intuitive sign up form options, landing page builder, and an intuitive and responsive email editor, to help you easily convert leads into customers.
One of the top email platform options today, Sendinblue is a clever all-in-one digital marketing solution that also provides advanced reporting and a ton of customizable templates.
With Sendinblue, you can easily develop an email marketing strategy, manage SMS and site chat messages, integrate Facebook ad management, and keep track of everything with ease thanks to a built-in CRM.
- Campaign Monitor
You should definitely take a look at Campaign Monitor if visual appeal is important to your marketing strategy. especially if you want to develop a unique email strategy to maintain brand coherence.
Beautiful templates and a drag-and-drop email builder provided by Campaign Monitor give you complete control over how each message appears. With built-in access to Unsplash and the ability to quickly customize fonts and color schemes, you can quickly create an email that looks great.
Omnisend, which was created to assist e-commerce brands in personalizing their marketing, is quickly rising to the top among online store platforms. In order to take advantage of growth opportunities and generate sales automatically, they provide a full marketing automation toolset across email, SMS, push notifications, integration with Google Ads, Facebook Lead Ads, and 70+ apps.
Omnisend has created cutting-edge email templates that are intended to encourage repeat business by concentrating solely on e-commerce. The features of “Wheel of Fortune” offers, birthday discounts, and cart reminders all make it clear that the team behind Omnisend is well-versed in e-commerce best practices.
Free Email Marketing Tools
You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.
As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.
A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.
Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.
The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.
Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.
Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.
The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.
Email marketing can be a great way to build relationships, increase revenue, and increase visibility. However, it’s important to keep the following in mind when starting an email marketing campaign: start with a purpose, use email marketing to build relationships, and make sure your campaigns are highly visible.