Skip to content

Best Email Marketing Software Uk

Email marketing software is an essential tool for any business. Whether you’re a small business or a major company, email marketing is essential to reach your target audience and grow your business. If you don’t have email marketing software, you face serious challenges in reaching your target market and growing your business. That’s why it’s so important to find the right email marketing software for your business. With the right system in place, you can blast out high-quality, targeted emails to all of your customers on a daily basis.

Here then are the Best Email Marketing Software Uk, best free email marketing tools, best mass email marketing software and best email marketing software for small business.

What is Email Marketing?

Email marketing is a type of marketing that uses email to promote a product or service. Email marketing can be used in two ways: as an initial communication tool and as a follow-up communication tool.

The benefits of email marketing include the following:

– Increased reach: Email marketing allows businesses to reach a wider audience by sending messages to their customers through emails. This can be done through email, social media, or other forms of communication.

– More effective message delivery: By using effective email content, businesses can send more relevant and useful messages to their customers. This will increase the chance that customers will click on the links in the emails and take action, which can lead to purchases or leads being generated.

How to Start Email Marketing

To start email marketing, you first need to create an account with an email marketing software company. Once you have an account, you can then use the features available on your company’s website to create campaigns and send newsletters. You can also use email marketing to promote products or services through ads and other forms of advertising.

How to Use Email Marketing to Success

In order for email marketing to be successful, it is important that you design your messages carefully and that you keep your tone positive throughout the campaign. Additionally, make sure that you include helpful information about your product or service in each message so that customers are likely to stick around until they find what they were looking for online or in store.

Best Email Marketing Software Uk

  1. Zoho Campaigns

The email marketing platform from Zoho, a provider of a variety of software including their office suite, CRM, and IT helpdesk, is called Zoho Campaigns.

The sales and marketing suite of services includes Zoho Campaigns, which specializes in email campaigns as you might guess from the name. This is a sophisticated permission marketing tool that aims to improve communications and conversions, as would be expected.

A large selection of premade newsletter templates that range from seasonal events to Black Friday sales is a crucial component. All of them have very good visual appeal for both clients and customers.

  1. MailChimp

You’ve probably heard of MailChimp even if you’ve never used email marketing software (perhaps from listening to a sponsored podcast). It was first introduced in 2001 and has since become a market leader by enabling users to create and send sophisticated marketing emails to their customer database.

Similar to other products, it has a built-in designer with a variety of templates that can be customized to your preferences and needs. For those with the necessary coding skills, there is also the option of designing your own email from scratch. Elements can be added, such as clickable text, graphics, and logos.

  1. Vertical Response

Vertical Response wants to give you all the resources you require to make sure your email marketing campaigns are successful. It offers several features, such as a custom template designer, automation, analytics, and survey options, to that end.

The template editor for the designer has point-and-click and drag-and-drop capabilities. This means that even someone with the least amount of experience can quickly and easily create an email template that looks great.

  1. GetResponse

A chat platform is a feature that comes standard with the marketing platform GetResponse. Given that it handles everything from customer relationship management to landing pages and webinars, GetResponse could be the perfect solution for marketers and business users in general.

But underneath it all is a marketing platform that offers email marketing, landing pages, and a respectable amount of automation to make sure your communications and marketing are successful. As a result, you can automatically follow up with emails for responses and even upsell as necessary after chatting with clients or coworkers via a link in an email or even a chat button on a landing page.

  1. Constant Contact

A strong toolkit for email marketing is available from Constant Contact. Using drag and drop tools to create visually rich emails makes email creation simple. From a variety of sources, including Outlook, Salesforce, or by uploading a spreadsheet, sender contact lists can be imported.

Additionally, there are features like email automation and scheduling that are available, along with polls, surveys, and dynamic signup forms for gathering feedback. Social media and events can both be controlled from your account.

The service of Constant Contact is highlighted by analytics in addition to customizable templates and image hosting. This makes it simpler to calculate the actual ROI from campaigns with the intention of increasing conversion rates using various strategies.

Best Free Email Marketing Tools


A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.

Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.


You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.


The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.

Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.


Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.

The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.


You’ll need to rely on automation more and more as you use your email marketing tool. Sendinblue provides a variety of templated automation flows based on your goals. It can be difficult to find marketing automation software that is truly free. You can choose your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.

Even with this level of sophisticated automation, setting up an account and editing emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automation workflows.

Best Email Marketing Software For Small Business

  1. Mailchimp

In general, Mailchimp is the best email marketing service for small businesses because of its extensive feature set, simplicity of use, and low cost. Additionally, it’s quickly evolving into a one-stop marketing hub. You can now find website builders, landing page builders, integrated CRMs, marketing tools for social media, and even direct mail postcard marketing in addition to email marketing software.

Email marketing is still Mailchimp’s main business. It has a number of features that can be used to segment your audience, manage a master contact list, create email campaigns, automate triggered email sends, and evaluate the effectiveness of each campaign you send.

  1. Sendinblue

Sendinblue offers a wide range of tools to help you advertise your company, create and nurture leads, and maintain contact with existing clients. It provides a free plan that restricts you to 300 emails daily, whether they are transactional or marketing-related. No matter which plan you select, there is no cap on the number of contacts you can have.

Most companies use transactional emails to get in touch with clients when they make purchases from online stores or users change the details of their accounts. To keep customers informed of what they have ordered and when it should arrive, set up automated transactional emails with order confirmations to send invoices or to provide updates on shipping and delivery.

  1. HubSpot

For its data studies, free tools, and status as an all-inclusive sales and marketing platform, HubSpot is well-known in the marketing community. You can build your mailing list for nothing thanks to the free tools, which also include email marketing and the HubSpot CRM. With sophisticated tools for audience segmentation and campaign personalization, HubSpot is also a top-notch email marketing service for list management.

Another free tool you can use to boost email campaign conversions is HubSpot’s drag-and-drop landing page builder. Simply alter the images and content of one of the many templates to fit your company’s needs.

Best Mass Email Marketing Software

  1. SMTP

SMTP offers a very generous free trial that lasts for a month even though it doesn’t have a free plan. It provides reliable email delivery services at an affordable price, making it a necessary tool if you’ll be sending a lot of emails as well as a practical solution if you frequently send transactional emails.


  • rapid delivery times
  • An email address suppression Reputation Defender
  • Transactional emails in abundance
  • Validation of email lists
  • integration with marketing tools that is plug-and-play
  • Complete reporting
  • delivery guidance
  • Management of inbox placement
  • Reputation management for IP
  • 24/7 knowledgeable internal customer support
  • supervised onboarding
  1. Sendinblue

With a drag-and-drop interface, Sendinblue’s bulk email marketing service offers automation, email templates, and more. In order to personalize your email marketing, you can use it to segment your email marketing list based on demographics and interests and combine that data with contact details. We particularly like the feature that lets you send emails at precisely the right time for each contact (available on higher-level paid plans).


basic attributes:

  • Designer of email campaigns (mobile-friendly designer)
  • library of email templates
  • SMS advertising
  • Personalization of SMS and email chat

Features of higher-level plans:

  • Testing A/B
  • Sendinblue logo removal Send time improvement
  • Build landing pages
  • Instagram Ads
  1. Omnisend

Owners of eCommerce businesses and others will love the bulk email marketing services offered by Omnisend. It offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are, integrates with your shop to give you better customer targeting and crucial insights into shopping behavior. Omnisend provides funnels with simple drag-and-drop control, automations, product analytics, and a template library.


  • collection of templates
  • Create emails with your brand in mind by including products and dynamic discount codes, then saving them as presets.
  • editor with drag and drop
  • Adaptive discount rates
  • There are pre-built workflows in the Automations Library.
  • Drag-and-drop editing of a workflow
  • Customer analytics, segmentation, and insights powered by AI
  • TCPA and GDPR compliant forms and automated messages that can be customized
  • Detailed campaign and automation reports as well as overall sales and performance metrics
  • Email, SMS, and other channels in one platform for an omnichannel customer experience
  • tools for migration
  • multiple store accounts
  • multiple integrations
  1. Elastic Email

Elastic Email is a simple-to-use, free service for sending out bulk emails. For each marketing campaign, you can manage your recipient list, and the platform has autoresponders. The platform also has a WordPress plugin for those WordPress users out there and web forms you can attach to emails. You can integrate Elastic Email with the apps you already use because it provides API access. Elastic Email also has features for A/X testing and supports sub-accounts.


  • Upload your own HTML email template or use an email designer
  • listing control
  • Options for sending and scheduling
  • Autoresponders
  • countless web forms
  • plugin for WordPress subscribers
  • Page landings
  • Tags and personalized fields
  • segmentation capabilities
  • countless sub-accounts
  • Email workflows and automation
  • Testing A/X
  • Complete reporting
  • Verification via email
  • 24/7 assistance
  1. Mailgun

Another service for sending bulk emails that has a robust API for sending, receiving, and tracking emails is Mailgun. Additionally, it provides SMTP integration for simple bulk transactional email sending, real-time email validation, sophisticated email analytics, engagement metric tracking, and other features.


basic attributes:

  • Webhooks, SMTP relay, and email APIs
  • Suppression control
  • Email analytics and tracking
  • Guaranteed uptime of 99.99% SLA
  • a 5-day log retention period (15 days with Growth, 30 days with Scale)
  • Comprehensive documentation
  • Limited 24/7 ticket assistance

Features of higher-level plans:

  • incoming email management
  • one unique IP (foundation 100k and up)
  • Validating email addresses
  • Placement tests in inbox
  • Message retention after one day (3-day with Growth, up to 7 days with Scale)

How to Get started in Email Marketing.

To start email marketing, you first need to download and install the email marketing software. This software can help you manage your campaigns and send out newsletters. You can find many differentemail marketing software options on the internet, so it’s important to choose the one that is best suited for your needs.

learn how to send out Emails

When creating your campaign strategy, it’s important to consider how many emails you will send and what type of content each one will contain. You should also consider target audiences (such as businesses or individuals) and how best to reach them.

Optimize Your Email Marketing Strategy

In order to optimize your email marketing campaign, you will need to identify which channels are most effective for reaching your target audience and design MailChimp-compatible newsletters that are easy to reprint and share with friends. By following these tips, you should be able to create successful email campaigns that drive leads and sales for your business!

Tips for Success in Email Marketing.

One of the most important aspects of email marketing is your engagement. When your recipients are interested in what you have to say, they’re more likely to reach out and interact with you. To get the most out of your email marketing campaigns, follow these tips:

1. Use strong opener phrases that grab their attention.

2. Be realistic about what you can and cannot do in an email campaign.

3. Be clear and concise in your messages.

4. Send a consistent message throughout your contact campaign.

5. Keep your tone light and positive, so readers will want to keep talking to you!


Email marketing is a great way to reach a larger audience and boost sales. However, it can be difficult to get started. By learning how to send out Emails and optimizing your Email Marketing strategy, you can make the most of your efforts. Additionally, using Email Marketing to increase your engagement and conversions will help you achievesuccess.

Leave a Reply

Your email address will not be published.