Small businesses need not miss out on the power of email marketing. With the right tools and techniques, you can blast out high-quality, engaging emails that convert and drive leads for your business. Here are the Best Email Marketing Softwares, best free email marketing tools, 10 email marketing platform and bulk email marketing services.
How to Use Email Marketing to Grow Your Business.
Email marketing is a form of online communication that uses electronic mail (email) to reach and engage with potential and current customers. Email marketing tools can be used in a number of ways, including:
1. To promote your products or services.
2. To build relationships with customers.
3. To connect with new customers who may be interested in your products or services.
Best Email Marketing Softwares
With Sendinblue, you can send transactional emails, SMS text messages, detailed analytics, and robust marketing automation features all from one dashboard and with unlimited subscribers. Since Sendinblue is also based in France, you can be sure that you will abide by GDPR.
Because of its clear templates, generous monthly email send limits, and limitless subscriber limits, Mailjet is one of the best free email marketing tools. Additionally, you have access to SMTP Relays, webhooks, and APIs for integrations and a more specialized email marketing experience.
The email marketing service comes with email automation, as well as a drag-and-drop email editor that doesn’t require you to write a single line of code and lets you start with Mailjet email templates and pre-built building modules.
Because it was one of the first significant email services to provide a totally free plan, Mailchimp is a favorite of many bloggers and small businesses. Additionally, Mailchimp has some great tools for email marketing and online shopping.
One of the best free email marketing services, MailerLite is a little more recent than most of its rivals. Overall, that can be advantageous because it provides one of the highest monthly sending caps and gives you access to a simpler, easier to use platform.
Elegant templates, an easy-to-use email builder, and even some sophisticated tools—such as ecommerce platform integrations, automations, and some premium options to sell subscriptions and digital products through your emails—are provided by MailerLite. These tools are more commonly found in behemoths like Mailchimp.
Benchmark has a quick email designer designed specifically for busy marketers. The editor lets you edit photos directly, and the templates are excellent for a variety of businesses. Their free email marketing tool is also user-friendly enough and includes features for lead generation, marketing automation, and reporting.
For users who only run online stores, Omnisend is among the best free email marketing services. To expand your contact list, it quickly pulls products from your store and creates attractive, entertaining emails and opt-in forms.
Given its incredibly seamless integrations with Shopify, WooCommerce, Wix, and Bigcommerce, the Omnisend platform is without a doubt the best email marketing platform for e-commerce sites. Even details like product pricing and descriptions perfectly sync with the emails for all of your products. With A/B testing, pre-built automations, and gorgeous ecommerce-focused templates, the free plan is also quite impressive.
Another email service with a great free plan is Sender. In fact, of all the services on this list, it offers the highest monthly sending cap. Along with segmentation, integrations, and beautiful, customizable designs, it also offers push notifications.
The Sender service is undoubtedly one to keep an eye on because it includes a product picker, multiple email editing styles, and email automation features galore.
How to Choose the Right Email Marketing Program.
There are many different email marketing programs out there. To find the right one for your small business, you need to first determine what type of business you are targeting. There are all sorts of marketing programs, from lead nurturing to email blast campaigns.
How to Choose the Right Email Marketing Campaign
The most important factor when choosing an email marketing campaign is the message you want to send. You want to choose acampaign that is relevant and helpful to your target audience. There are hundreds of different email marketing campaigns available, so it’s important to find one that caters specifically to your business.
How to Choose the Right Email Marketing Strategy
Once you have a general idea of what type of campaign you want, it’s time for the more specific steps: creating a plan, setting up tracking, and measuring results. Each step will have its own set of requirements, so make sure you read through each section carefully before starting!
Best Free Email Marketing Tools
A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.
Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.
You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.
As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.
The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.
Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.
Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.
The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.
You’ll need to rely on automation more and more as you use your email marketing tool. Sendinblue provides a variety of templated automation flows based on your goals. It can be difficult to find marketing automation software that is truly free. You can choose your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.
Even with this level of sophisticated automation, setting up an account and editing emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automation workflows.
10 Email Marketing Platform
- Pabbly Email Marketing
For larger-sized businesses, Pabbly Email Marketing is a highly coveted email service provider. This is due to the fact that, in addition to many other useful features, all Pabbly plans give users access to workflow automation, email scheduling, and SMTP routing.
SendPulse is an integrated messaging platform that has developed an AI-based system to let its users communicate with all devices via email, SMS, Web push, and SMTP (users enjoy a free SMTP server). SendPulse is renowned for being user-friendly and can be trusted to manage enterprise-level email campaigns. You can send bulk emails (i.e., 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts) during the fairly lengthy free trial period. We advise you to use the GIF creation tool. These can cause significant increases in click through rates in email campaigns.
One of the most well-known email service providers in the world is MailChimp. In fact, this business has millions of users across more than 175 nations. MailChimp is used by both big and small businesses because of its easy-to-use yet highly useful features and tools.
Over 300 integrations on MailChimp allow you to match the ideal tool to your business, which is one of the platform’s most significant advantages. You can build and use landing pages and other digital marketing tools with MailChimp. So you can use MailChimp to develop more sophisticated strategies. A free email service plan is also offered by MailChimp.
- Constant Contact
One of the most popular email marketing platforms in the world is Constant Contact. This is due to the platform’s excellent usability, over 100 email templates, and the simplicity with which contacts can be managed. Furthermore, Constant Contact makes it very easy to set up and manage drip campaigns as well as schedule recurring emails for events like birthdays and holidays throughout the year. In addition to these helpful features, automatically updated bounces and unsubscribes provide you with a wealth of information about your email lists.
Users can choose from a wide selection of email templates on HubSpot. The ESP also makes it simple for users to develop original email templates. Therefore, HubSpot is perfect whether you prefer stock templates or custom ones. With the help of this platform, you can also conduct A/B testing to determine which email version is performing the best.
In contrast to HubSpot and MailChimp, AWeber is primarily targeted at small businesses and independent contractors. AWeber’s main focus is simplicity, and their software excels at achieving this goal. The AWeber setup frequently works best for people who are just beginning with email marketing. Additionally, AWeber has a very high deliverability rate, ensuring that your emails reach their intended recipients.
Email service provider iContact is primarily renowned for its top-notch customer service. Because they will require a lot of assistance setting everything up and running the emails on a regular basis, customers who are not very tech savvy will find this service to be ideal. One of the early businesses in this field, iContact has been around since 2003. Strategic advisors are assigned to each customer, helping them with email marketing campaigns and tool usage. It’s a great feature to have.
Another excellent ESP is GetResponse. Along with a fantastic email platform, this one also provides landing pages, a CRM, and other useful tools like a webinar solution. The fact that GetResponse is available in more than 20 languages is one of its most significant features and a major competitive advantage. GetResponse is now a truly global ESP as a result. It has a ton of storage space as well. Additionally, GetResponse offers a drip campaign tool with a calendar interface and more than 500 email templates. Email send dates are now much simpler to plan as a result.
Another email marketing tool with live chat is ActiveCampaign. So, if you value having excellent customer service, this is a good option for you. Additionally, ActiveCampaign offers a superior CRM, which is a useful tool. You can help your customers by including valuable content in your emails with the help of the CRM. Lead scoring is a feature of ActiveCampaign that rates the caliber of your leads. These kinds of tools are incredibly beneficial for sales teams.
You can browse through a variety of pre-made automation campaigns on SendinBlue. You can decide which campaign is best for you or your business and begin working on it. Over 30 million emails and texts are sent each day using the SendinBlue platform, which is very popular.
It is simple to create custom automation campaigns even though SendinBlue has created pre-made ones. Therefore, you can easily create a campaign from scratch using your own preferences if you cannot find a ready-made campaign that you like. You can also use the forms tool provided by SendinBlue to gather leads. Once you have captured your leads, you can categorize them into lists.
How to Use Email Marketing to Grow Your Business.
Email marketing can be used to grow your business by targeting your target audience and sending content that is useful, interesting, and engaging to them. You can use email marketing to reach aarger number of people with your message, which can lead to higher sales. Additionally, using email marketing to grow your business can help you save time and money.
Use Email Marketing to Boost Your Sales
Email marketing can also be used to boost sales by focusing on specific areas of your business that are struggling and needing attention. You can use email marketing to reach out to these customers and provide solutions or advice that could help them succeed in their businesses. Additionally, using email marketing as a way to increase sales may also lead you towards new customers or leads who might be interested in your product or service.
Bulk Email Marketing Services
SMTP offers a very generous free trial that lasts for a month even though it doesn’t have a free plan. It provides reliable email delivery services at an affordable price, making it a necessary tool if you’ll be sending a lot of emails as well as a practical solution if you frequently send transactional emails.
- rapid delivery times
- An email address suppression Reputation Defender
- Transactional emails in abundance
- Validation of email lists
- integration with marketing tools that is plug-and-play
- Complete reporting
- delivery guidance
- Management of inbox placement
- Reputation management for IP
- 24/7 knowledgeable internal customer support
- supervised onboarding
With a drag-and-drop interface, Sendinblue’s bulk email marketing service offers automation, email templates, and more. In order to personalize your email marketing, you can use it to segment your email marketing list based on demographics and interests and combine that data with contact details. We particularly like the feature that lets you send emails at precisely the right time for each contact (available on higher-level paid plans).
- Designer of email campaigns (mobile-friendly designer)
- library of email templates
- SMS advertising
- Personalization of SMS and email chat
Features of higher-level plans:
- Testing A/B
- Sendinblue logo removal Send time improvement
- Build landing pages
- Instagram Ads
Owners of eCommerce businesses and others will love the bulk email marketing services offered by Omnisend. It offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are, integrates with your shop to give you better customer targeting and crucial insights into shopping behavior. Omnisend provides funnels with simple drag-and-drop control, automations, product analytics, and a template library.
- collection of templates
- Create emails with your brand in mind by including products and dynamic discount codes, then saving them as presets.
- editor with drag and drop
- Adaptive discount rates
- There are pre-built workflows in the Automations Library.
- Drag-and-drop editing of a workflow
- Customer analytics, segmentation, and insights powered by AI
- TCPA and GDPR compliant forms and automated messages that can be customized
- Detailed campaign and automation reports as well as overall sales and performance metrics
- Email, SMS, and other channels in one platform for an omnichannel customer experience
- tools for migration
- multiple store accounts
- multiple integrations
- Elastic Email
Elastic Email is a simple-to-use, free service for sending out bulk emails. For each marketing campaign, you can manage your recipient list, and the platform has autoresponders. The platform also has a WordPress plugin for those WordPress users out there and web forms you can attach to emails. You can integrate Elastic Email with the apps you already use because it provides API access. Elastic Email also has features for A/X testing and supports sub-accounts.
- Upload your own HTML email template or use an email designer
- listing control
- Options for sending and scheduling
- countless web forms
- plugin for WordPress subscribers
- Page landings
- Tags and personalized fields
- segmentation capabilities
- countless sub-accounts
- Email workflows and automation
- Testing A/X
- Complete reporting
- Verification via email
- 24/7 assistance
Another service for sending bulk emails that has a robust API for sending, receiving, and tracking emails is Mailgun. Additionally, it provides SMTP integration for simple bulk transactional email sending, real-time email validation, sophisticated email analytics, engagement metric tracking, and other features.
- Webhooks, SMTP relay, and email APIs
- Suppression control
- Email analytics and tracking
- Guaranteed uptime of 99.99% SLA
- a 5-day log retention period (15 days with Growth, 30 days with Scale)
- Comprehensive documentation
- Limited 24/7 ticket assistance
Features of higher-level plans:
- incoming email management
- one unique IP (foundation 100k and up)
- Validating email addresses
- Placement tests in inbox
- Message retention after one day (3-day with Growth, up to 7 days with Scale)
Email marketing is a great way to grow your business. By using the right email marketing program, choosing the right email marketing campaign, and choosing the right email marketing strategy, you can create an effective and efficient effort that will help you reach your goals.