Skip to content

Best Email Marketing Solutions

Owners of businesses are always looking for ways to enhance their marketing initiatives. With a return on investment of $42 for every $1 invested, email marketing continues to be a potent marketing tool. It’s critical to pick the best software that can advance your marketing if you want to maximize the potential of email marketing.

Software for email marketing is much more than just a tool for sending and tracking emails. The software transforms into a potent tool for expanding your customer base, segmenting your list, and integrating all of your marketing channels.

We give you the Best Email Marketing Solutions, free email marketing tools, 10 email marketing platform and bulk email marketing services.

Best Email Marketing Solutions

Mailchimp

Because it has the features that the majority of businesses require without being overly complicated or confusing, Mailchimp is the best email marketing software overall. Campaigns can be planned, A/B tested, and reports with open rates, click-through rates, unsubscribe rates, and other metrics can be obtained. In addition, of the software we tested, it offers the most generous free-forever plans.

Pros

  • Free-for-all strategy 2,000 maximum contacts
  • Simple to build and modify campaigns
  • Clear reporting that enhances upcoming sends
  • combines with a huge number of software platforms

Cons

  • For larger contact lists, expensive (more than 15k subscribers)
  • Poor phone support; not intended for highly skilled marketing teams

ActiveCampaign

The best email marketing software for automation is ActiveCampaign, which offers hundreds of pre-built automations to assist you in customizing campaigns for each subscriber. As you set up the platform, there are help guides available everywhere, and ActiveCampaign offers prompt, courteous customer service.

Pros

  • Excellent automation features that make customer interactions simpler
  • Quick, friendly, and helpful customer service
  • Data migration and implementation services are included for all plan levels.
  • Free CRM with built-in sales automation (For a limited time)
  • has more than 850 connections to the most widely used programs.

Cons

  • The learning curve can be difficult.
  • The Lite plan has few features (and includes ActiveCampaign branding)
  • Plans quickly increase in cost as contacts increase.

MailerLite

Because of its drag-and-drop interface, MailerLite is the simplest email marketing program to use and enables you to easily create the design you want. The company’s mission is centered on simplicity, so the software has a streamlined and clean appearance.

Pros

  • Designing emails is simple thanks to a drag-and-drop interface.
  • Plan with no cost for up to 1,000 contacts
  • Email assistance
  • There are many email templates available.

Cons

  • Does not include CRM features (Though it allows for integration)
  • just a few integrations
  • To open an account, a lot of company information is required.

Hubspot

Because it has excellent tools and reporting for all of your marketing campaigns across various channels, Hubspot is the best all-in-one marketing suite (website, social, email marketing, and more). With Hubspot’s CRM, you can keep track of every contact information and draw customers through lead forms, live chat, and online advertisements.

Pros

  • CRM, social media, blogging, and email marketing are all included in the marketing suite.
  • Email deliverability rates are maintained by the email health tab.
  • Only pay for tracking leads throughout their buying journeys for the contacts you are marketing.
  • Helpful online training resources

Cons

  • neither offers a low-cost nor a free plan.
  • Not for companies looking only for email marketing tools
  • It is challenging to integrate a different CRM, such as Salesforce or Pipedrive
  • steep learning curve to fully realize the potential of marketing

Moosend

The most cost-effective option is Moosend, not only because its paid plans are more affordable than most of those on the market, but also because you can choose to pay either by the number of subscribers or the number of emails sent, whichever is more affordable for you. Additionally, its tools are simple to use and make it simple to send your audience engaging emails at the appropriate times.

Pros

  • cheapest plan prices
  • the choice to only pay when sending emails
  • Utilize a template from the library or one that is simple to customize

Cons

  • From a Gmail or Hotmail address, emails cannot be sent.
  • lesser-developed user interface
  • just a few integrations

Drip

Because of its sophisticated workflows and cutting-edge list segmentation, Drip is the best email marketing tool for e-commerce businesses. This combination results in subscribers receiving timely follow-ups based on their interactions with your emails and personalized emails that are triggered by their shopping behaviors on your website.

Pros

  • simple drip campaigns that are effective
  • Simple to assemble and use
  • fantastic customer service
  • sophisticated segmentation of contact lists

Cons

  • lacks some crucial integrations
  • No drag and drop feature for creating templates
  • Only available Monday through Friday, 9 a.m. to 5 p.m. CST

Free Email Marketing Tools

Mailchimp

A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.

Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.

HubSpot

You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide is the next stop for those who are new to HubSpot or email marketing in general because it contains all the information you need to build stunning, successful campaigns in HubSpot.

MailerLite

The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.

Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.

Moosend

Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.

The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.

Sendinblue

You’ll need to rely on automation more and more as you use your email marketing tool. Sendinblue provides a variety of templated automation flows based on your goals. It can be difficult to find marketing automation software that is truly free. You can choose your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.

Even with this level of sophisticated automation, setting up an account and editing emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automation workflows.

Bulk Email Marketing Services

  1. SMTP

SMTP offers a very generous free trial that lasts for a month even though it doesn’t have a free plan. It provides reliable email delivery services at an affordable price, making it a necessary tool if you’ll be sending a lot of emails as well as a practical solution if you frequently send transactional emails.

Features

  • rapid delivery times
  • An email address suppression Reputation Defender
  • Transactional emails in abundance
  • Validation of email lists
  • integration with marketing tools that is plug-and-play
  • Complete reporting
  • delivery guidance
  • Management of inbox placement
  • Reputation management for IP
  • 24/7 knowledgeable internal customer support
  • supervised onboarding
  1. Sendinblue

With a drag-and-drop interface, Sendinblue’s bulk email marketing service offers automation, email templates, and more. In order to personalize your email marketing, you can use it to segment your email marketing list based on demographics and interests and combine that data with contact details. We particularly like the feature that lets you send emails at precisely the right time for each contact (available on higher-level paid plans).

Features

basic attributes:

  • Designer of email campaigns (mobile-friendly designer)
  • library of email templates
  • SMS advertising
  • Personalization of SMS and email chat

Features of higher-level plans:

  • Testing A/B
  • Sendinblue logo removal Send time improvement
  • Build landing pages
  • Instagram Ads
  1. Omnisend

Owners of eCommerce businesses and others will love the bulk email marketing services offered by Omnisend. It offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are, integrates with your shop to give you better customer targeting and crucial insights into shopping behavior. Omnisend provides funnels with simple drag-and-drop control, automations, product analytics, and a template library.

Features

  • collection of templates
  • Create emails with your brand in mind by including products and dynamic discount codes, then saving them as presets.
  • editor with drag and drop
  • Adaptive discount rates
  • There are pre-built workflows in the Automations Library.
  • Drag-and-drop editing of a workflow
  • Customer analytics, segmentation, and insights powered by AI
  • TCPA and GDPR compliant forms and automated messages that can be customized
  • Detailed campaign and automation reports as well as overall sales and performance metrics
  • Email, SMS, and other channels in one platform for an omnichannel customer experience
  • tools for migration
  • multiple store accounts
  • multiple integrations
  1. Mailgun

Another service for sending bulk emails that has a robust API for sending, receiving, and tracking emails is Mailgun. Additionally, it provides SMTP integration for simple bulk transactional email sending, real-time email validation, sophisticated email analytics, engagement metric tracking, and other features.

Features

basic attributes:

  • Webhooks, SMTP relay, and email APIs
  • Suppression control
  • Email analytics and tracking
  • Guaranteed uptime of 99.99% SLA
  • a 5-day log retention period (15 days with Growth, 30 days with Scale)
  • Comprehensive documentation
  • Limited 24/7 ticket assistance

Features of higher-level plans:

  • incoming email management
  • one unique IP (foundation 100k and up)
  • Validating email addresses
  • Placement tests in inbox
  • Message retention after one day (3-day with Growth, up to 7 days with Scale)
  1. Elastic Email

Elastic Email is a simple-to-use, free service for sending out bulk emails. For each marketing campaign, you can manage your recipient list, and the platform has autoresponders. The platform also has a WordPress plugin for those WordPress users out there and web forms you can attach to emails. You can integrate Elastic Email with the apps you already use because it provides API access. Elastic Email also has features for A/X testing and supports sub-accounts.

Features

  • Upload your own HTML email template or use an email designer
  • listing control
  • Options for sending and scheduling
  • Autoresponders
  • countless web forms
  • plugin for WordPress subscribers
  • Page landings
  • Tags and personalized fields
  • segmentation capabilities
  • countless sub-accounts
  • Email workflows and automation
  • Testing A/X
  • Complete reporting
  • Verification via email
  • 24/7 assistance

10 Email Marketing Platform

  1. Pabbly Email Marketing

For larger-sized businesses, Pabbly Email Marketing is a highly coveted email service provider. This is due to the fact that, in addition to many other useful features, all Pabbly plans give users access to workflow automation, email scheduling, and SMTP routing.

  1. ActiveCampaign

The goal of ActiveCampaign is to “assist growing businesses in creating deep connections with their customers.” Its goal is to offer companies like yours a comprehensive marketing platform. Here are the principal two elements: CRM and email marketing. Additional features, tools, and integrations are plentiful.

  1. SendPulse

SendPulse is an integrated messaging platform that has developed an AI-based system to let its users communicate with all devices via email, SMS, Web push, and SMTP (users enjoy a free SMTP server). SendPulse is renowned for being user-friendly and can be trusted to manage enterprise-level email campaigns. You can send bulk emails (i.e., 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts) during the fairly lengthy free trial period. We advise you to use the GIF creation tool. These can cause significant increases in click through rates in email campaigns.

  1. AWeber

AWeber has been in existence for some time. For many businesses, it has been the go-to tool for years due to its enormous popularity. They are credited with creating the email marketing platform as well.

  1. MailChimp

One of the most well-known email service providers in the world is MailChimp. In fact, this business has millions of users across more than 175 nations. MailChimp is used by both big and small businesses because of its easy-to-use yet highly useful features and tools.

Over 300 integrations on MailChimp allow you to match the ideal tool to your business, which is one of the platform’s most significant advantages. You can build and use landing pages and other digital marketing tools with MailChimp.

  1. Constant Contact

One of the biggest and fastest-growing providers of email marketing platforms is Constant Contact. Beginners like it because of how simple it is to manage email lists, contacts, email templates, marketing calendars, and other things.

  1. HubSpot

Users can choose from a wide selection of email templates on HubSpot. The ESP also makes it simple for users to develop original email templates. Therefore, HubSpot is perfect whether you prefer stock templates or custom ones. With the help of this platform, you can also conduct A/B testing to determine which email version is performing the best.

  1. DRIP

Bloggers, eCommerce site owners, and marketers can use Drip, a potent and recent email marketing platform. Drip attracts quick start users with its straightforward personalization and extensive selection of marketing automation tools.

  1. iContact

Email service provider iContact is primarily renowned for its top-notch customer service. Because they will require a lot of assistance setting everything up and running the emails on a regular basis, customers who are not very tech savvy will find this service to be ideal. One of the early businesses in this field, iContact has been around since 2003. Strategic advisors are assigned to each customer, helping them with email marketing campaigns and tool usage. Here is a very nice feature.

  1. GetResponse

Another excellent ESP is GetResponse. Along with a fantastic email platform, this one also provides landing pages, a CRM, and other useful tools like a webinar solution. The fact that GetResponse is available in more than 20 languages is one of its most significant features and a major competitive advantage. GetResponse is now a truly global ESP as a result. It has a ton of storage space as well. Additionally, GetResponse offers a drip campaign tool with a calendar interface and more than 500 email templates. Email send dates are now much simpler to plan as a result.

Conclusion

Salesforce Email Marketing is a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your listing and promotional strategy before you get started. By optimizing your product listing for SEO, creating attractive photos, and pricing your products competitively, you can give yourself the best chance for success. Promoting your products through social media, influencers, and other marketing channels can also help you reach more potential customers. By monitoring your sales and making necessary adjustments, you can ensure that your business is successful in the long run.

Leave a Reply

Your email address will not be published.