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Best Email Marketing Tool For Nonprofits

Nonprofits have a lot of work to do: they have to raise funds, build awareness for their causes, and maintain their reputations as trustworthy organizations that make the world a better place. But nonprofits are understaffed and under-resourced—the average nonprofit has just 4.5 full-time employees and just $6,000 in annual revenue per employee! So how do non-profits keep up with all this work? The answer is email marketing tools! From MailChimp to Constant Contact to Campaign Monitor (and even Google for Nonprofits), there are many different email marketing tools on the market today.


MailChimp is a popular email marketing tool that’s free for nonprofits. Its features include:

  • Campaigns to manage multiple email campaigns and send them at once
  • Autoresponders to create automated emails that respond to subscriber actions, like when a new subscriber signs up or after a certain amount of time passes without seeing any action from the subscriber
  • Social media integration lets you add social media buttons or links in your emails, which can help increase engagement with your subscribers
  • Campaign analytics show you how many people opened and clicked on each campaign, what links they clicked on, what time they opened it at, etc., so you can keep improving your campaigns

Constant Contact

  • Constant Contact is a popular email marketing tool for nonprofits
  • Constant Contact’s free plan is perfect for small nonprofits
  • Constant Contact has a variety of paid plans for larger nonprofits
  • Constant Contact has a variety of add-ons

Campaign Monitor

Campaign Monitor is one of the best email marketing tools for nonprofits. It’s a great choice when you need an all-in-one service that can help you build and send emails, create landing pages, accept donations online and more.

Campaign Monitor offers several pricing plans based on how many subscribers you have and how often they send out newsletters. For example, a small nonprofit might pay $25 per month with 5,000 recipients while a large nonprofit could pay $1,000 per month with 200,000 subscribers—and that’s just for their basic email marketing plan!

While not an email marketer, Google for Nonprofits is worth a mention due to its robust suite of products, many of which can be used for marketing.

While not an email marketer, Google for Nonprofits is worth a mention due to its robust suite of products, many of which can be used for marketing.

In fact, if you sign up for the free version of Google for Nonprofits (formerly known as Google Grants), you’ll get access to:

  • Gmail—a free email service with 1GB storage space that has built-in spam protection and unlimited aliases
  • Drive—free cloud storage space that can be accessed from anywhere in the world using an internet connection
  • Docs—free word processing software that allows you to collaborate on documents together with other users or share them privately with different groups

Email marketing tools allow nonprofits to engage with their constituents in a meaningful way.

Email marketing tools allow nonprofits to engage with their constituents in a meaningful way. Email marketing can be used to share information about upcoming events, raise awareness about an issue, and even help you raise money.

Email marketing is a great way to reach a large number of people at once. This allows you to share information or get the word out about a particular event or campaign quickly. Nonprofits can also use email marketing to build relationships with their constituents by sending updates that are relevant and interesting, not just by asking for donations like other companies do.

In addition, email marketing makes it easy for nonprofits to share content through links within emails which gives them more control over what kind of content gets shared with their followers on social media platforms like Facebook and Twitter (which we’ll talk about later).


Mailchimp is the best email marketing platform for nonprofits. It’s free, easy to use and has a variety of features that make it an excellent choice for any nonprofit organization. Mailchimp’s free plan allows you to send up to 12,000 emails each month — which means you can reach as many people as possible with your message. It also offers unlimited lists, subscribers and segments so that you can more effectively market your organization’s mission through the power of email marketing!

If you have fewer than 2,000 subscribers or less than 12,000 emails per month, then Mailchimp offers a special pricing structure just for nonprofits (you’ll still get access to all the same features).

Campaign Monitor

Campaign Monitor is a great option for nonprofits who are just getting started with email marketing. It’s easy to use, and it offers a free trial so you can test their services before committing.

Campaign Monitor allows you to send email campaigns, create landing pages, and track email opens and clickthroughs. It also includes helpful features for managing your subscribers’ information that other platforms lack.

Constant Contact

For nonprofits, Constant Contact is a great choice for email marketing. It offers free basic plans for nonprofits with up to 500 contacts and two custom domains. Paid plans start at $20/month and go up depending on the number of contacts you have, how many emails you send per month and what features you need.

The free basic plan gives you access to templates so that you can design your own communications from scratch or use one of their pre-made designs. Either way, it’s easy to set up campaigns that will reach your audience through multiple channels: email (obviously), social media links and SMS text messages (if they’re interested). You can also track who clicks on which links within each email—useful if someone has clicked through but not yet converted into an actionable step like making a donation or attending an event–and see where people have come from by using UTM tracking codes in URLs shared in posts across social media platforms like Facebook or Twitter (or other websites too).

Another benefit is having access to analytics reports so that it’s easy to monitor engagement levels over time; this helps keep track of what works well so that future campaigns are more efficient at getting results.

Vertical Response

Vertical Response is a good choice for nonprofit email marketing. It’s also a good choice for email hosting and campaigns, though it is not known as the best option in these categories. If you’re looking for an easy way to send out newsletters and other emails, Vertical Response can help you get started.

Vertical Response offers all the features you need to get started with your email marketing campaign at an affordable price:

  • Email Hosting – $99/month
  • Email Campaigns – $199/month (or less)
  • Email Newsletter – Free

This is an article about email marketing platforms for nonprofits.

Here is a list of the best email marketing platforms for nonprofits:

  • Namely
  • HubSpot
  • MailChimp

This article will go into detail about these platforms and discuss their pros and cons. We’ll also look at some of the features they offer, as well as pricing and support. Finally, we’ll end with a section on integrations; each platform is different so you may want to find out what other services integrate with your chosen email marketing platform before making the decision.


These email marketing tools will help you engage your donors, volunteers and other constituents in a more personalized way than traditional marketing tools. Email marketing is a great way to keep your nonprofit at the forefront of your audience’s minds and remind them why they should continue supporting your work.

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