Email has never been dead, even the most advanced modern technologies are still dependent on sending messages to customers. Though some think that email marketing is an old-fashioned type of marketing it works very well if you know what you are doing. That is why Email Marketing Tools 2022 report is created by Mailsfolly.co.uk team, featuring 598 accounts for all of your emailing needs!

Email marketing (or email blasts) is one of the best methods to generate leads and promote your business online. The trick is to not only send out a blast but follow up with a constant stream of sales and promotional content during the course of the year. In this landscape of digital marketing, here are our top picks for best email marketing tools in 2022 that you can use right now, to boost your digital presence and increase conversion rates.

Email marketing (or email blasts) is one of the best methods to generate leads and promote your business online. The trick is to not only send out a blast but follow up with a constant stream of sales and promotional content during the course of the year. In this landscape of digital marketing, here are our top picks for best email marketing tools in 2022 that you can use right now, to boost your digital presence and increase conversion rates.

 Pinpointe

Pinpointe’s ‘Email Marketing Tool for Teams’ is the best solution for companies who have multiple people collaborating to design and deliver their email campaigns. Enterprises and marketing agencies can define specific user roles like campaign creation, database management and reporting, for each team member. Agencies can set up as many as 500 separate team accounts for each customer and define or restrict what each team member can have access to.

Pinpointe provides one of the best drag and drop editors we’ve seen. With hundreds of templates and pre-made blocks, companies can create beautiful looking, mobile friendly emails very quickly and without having to know html.

The smart-segments feature allows you to target your emails to relevant prospects with precision. Overall, this is the go-to tool if you want to do email marketing at scale.

Starting Price: $49 per month.

 Sender

Sender is an effective email marketing tool built to help startups and fully established businesses grow. It allows them to reach their goals faster by providing useful features that enable them to take their email marketing strategies to the next level.

Sender has numerous pre-built email templates to choose from, but you can also create your own using custom elements. With Sender, you can also create signup forms and pop-ups.

Additionally, you can leverage their email automation feature to manage abandoned carts, welcome emails, and personalized celebration emails.

And the best part about using Sender?

It has a free-forever plan that gives you access to all of the features mentioned above!

You also get full 24/7 support in case you need help using this tool.

Key features

  • Smart email automation for abandoned carts, welcome emails, and more
  • User-friendly drag & drop email design builder
  • Free template library
  • Responsive emails
  • Signup forms & pop-ups to grow your audience
  • Advanced email campaign management

Pricing

  • Free plan available (For up to 15,000 emails per month)
  • 5,000 subscribers plan: $11
  • 10,000 subscribers plan: $22
  • 25,000 subscribers plan: $58
  • 50,000 subscribers plan: $117
  • 100,000 subscribers plan: $235

Pros:

  • User-friendly interface
  • Affordable pricing plans
  • Rich functionality
  • 24/7 customer support
  • Multiple integrations

Cons:

  • Segmentation can be tricky for some users

Usability:

Ideal for anyone who wants to leverage email marketing.

 Flodesk

As one of the fastest growing email marketing tools, Flodesk makes email marketing beautiful—and super easy to use. Combining design with simplicity, Flodesk helps small business owners grow their email lists and create emails people love to get.

Flodesk has a great email template gallery and form templates, which makes it easy for users to quickly customize their emails and forms, elevating their brand for maximum engagement and conversion.

The intuitive email builder includes drag-and-drop functionality as well as Flodesk’s Layout blocks. With Layouts, users no longer need to use third-party software, like Canva or Illustrator, to create custom graphics. They simply add a new layout to create incredible designs with specialty fonts right within the email builder.

Key Features:

  • Drag-and-drop layout builder
  • Sign up forms
  • Unlimited subscribers
  • Email layout & automation templates
  • Integrations with Shopify & Zapier

Pricing

  • Fixed price, $38 per month or $418 per year
  • Unlimited email sends & subscribers included

Pros

  • Makes it easy to send beautiful emails
  • Perfect for small businesses
  • No ‘success tax’ for growing your email list
  • Easy-to-use automated workflows

Cons

  • Not suitable for large enterprises
  • Not suitable for transactional emails
  • Not suitable for internal company emails

Level & usability ⇒ Easy to use and suitable for all email marketers, including beginners

SendinBlue

Sendinblue is a great email marketing tool that can help you run effective campaigns in an automated, seamless manner.

What’s more?

It allows you to create professional-quality newsletters using their drag-and-drop feature and just a few clicks. Even professionals who don’t have any knowledge of coding can easily use their platform to create attractive newsletters.

Its advanced segmentation lets you target narrow audience segments with the right message.

Key Features

  • CRM integration for you to access contact details and insights
  • Unlimited contacts
  • Support for bulk emails
  • Rich email template library
  • A/B testing of email subject lines and sending times
  • Dynamic content to give your emails a personal touch

Pros

  • Comfortable pricing structure for small businesses
  • Easy to use

Cons

Less than perfect customer support.

Starting PriceFree (for 300 emails/day)

Level: Intermediate

Usability

Works with Android, iPhone/iPad, and is cloud-enabled.

Case Study

The France-based platform has added a number of SMB-friendly features to help small companies accelerate their growth through email marketing. They partnered with Vonage to integrate their SMS-platform, Nexmo, with email capabilities.

HubSpot

HubSpot email editor screenshot

HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.

The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.

Included in your 105 lists are 100 static and 5 “active” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don’t click.

Plus, HubSpot integrates with Zapier, so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.

HubSpot pricing: Free for up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists

MailerLite 

MailerLite screenshot

MailerLite doesn’t offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates. 

Your emails can include more than just text and images, too. There’s a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It’s a great way to send interactive emails instead of just digital letters.

Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and one-time segments and view aggregate statistics by segment, too.

Plus, MailerLite integrates with Zapier—meaning you can automate things like adding new MailerLite subscribers from Google Sheets and sending Gumroad customers to MailerLite.

MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month

Conclusion

This is likely the best email marketing tool list you’ll find. It’s based on my experience using, testing, and researching more than 30 digital marketing tools in the past 5 years.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *