There are plenty of email marketing tools out there, and we love them all. We’ve compiled a roundup of the best email marketing tools so you can get started.

We invite you to join the Top Email Marketing tools UK 2018 to help you choose the best platform for your next marketing email.


Perhaps the most popular software, Mailchimp are the veterans in the email marketing world, and remain in the top 10.

Since they launched in 2001, they’ve grown from providing simple email templates to offering integrations with most ecommerce platforms, A/B testing, personalisation, bespoke landing pages and forms for building contact databases.

The in-built designer offers a good selection of templates which can be tweaked for your campaigns. You can add your own logos, text and images and save templates to reuse again. If you’re a coding pro, there’s also the option to build your own template from scratch.

Mailchimp is a good option for online retailers, with integrations with Shopify, WooCommerce and Magento.

It also does well on the analytics front, with the ability to monitor a campaign’s success in terms of delivery, open and click-through rates.

Its support is pretty good on the paid-for tiers, and they have a vast library of tutorials and guides.

From a pricing point of view, Mailchimp is great for small start ups, with a free tier available for up to 12,000 emails a month. The downside of this is that the Mailchimp logo appears in the footer. The Grow package is more expensive – but not by much – at £8+ per month, and the Professional tier offers personalised support, advanced segmentation and testing at £155+ per month.

Price: Free up to 12,000 emails per month; Grow package £8/month; Professional package £156/month (prices vary depending on the USD:GBP exchange rate).

Integrations: Include Shopify, WooCommerce, Magento, BigCommerce.

Email templates: Yes.

Contact database: Yes.


GetResponse, like Mailchimp, is a user-friendly and relatively inexpensive email marketing solution.

Its best offering is its marketing automation tool which allows you to create easy or advanced workflows using a drag and drop method.

Screenshot of GetResponse flowchart

The drag and drop builder also allows you to build your email campaigns, segment contacts and send content targeted to specific groups.

Other offerings include a landing page builder, A/B testing, tracking and autoresponders (such as cart abandonment emails), as well as a webinar builder.

GetResponse integrates with OptinMonster, SalesForce, Google Docs, ZenDesk as well as ecommerce integrations with Magento, PayPal, Amazon Payments and Shopify among many others.

It also has good support via phone, live chat and email, and their help section includes a decent library of videos, webinars and tutorials.

Price: 30-day free trial and price plans vary from £10/month to £1,199/month.

Integrations: Include Magento, Shopify, Amazon Payments.

Email templates: Yes

Contact database: Yes


ConvertKit’s mission is “help creators earn a living online”. It wants to help small creative traders grow their email lists and convert contacts into revenue.

Its main focus is “drip email campaigns” which means they major in helping users build workflows and sequencing them to achieve better engagement with their products or services.

It helps users build opt-in forms and will fit into any space on your website. They provide several templates to choose from or you can create your own forms using your own designs. Built by creators for creators, ConvertKits visuals are appealing and so using their templates is no bad thing.

It also has a broadcast feature which will allow you to send time-sensitive messages to relevant subscribers. These are useful for announcements, product launches or the launch of a new blog post.

It offers a wealth of integrations, including Zapier which allows you to set up “Zaps” to automate simple actions, such as adding a new lead from a Facebook ad to your ConvertKit form:

Screenshot of ConvertKit

ConvertKit’s customer support is good, offering easy access to their support team by raising a support ticket. It also has a decent library of resources and video tutorials. It also offers good advice for those switching from other email platforms like MailChimp and Active Campaign.

Price: 14-day free trial, then £22/month up to bespoke pricing for larger enterprises.

Integrations: Include Shopify, WordPress, Optinmonster, WooCommerce, Zapier.

Email templates: Yes

Contact database: Yes

Send in Blue

SendinBlue is a good offering for businesses who rely on SMS as well as email marketing.

It’s a user-friendly platform – great for beginners and pros alike – using drag-and-drop design blocks.

Its automation tool helps users send emails, build workflows and segment customers. It also provides 8 workflow templates to work from, or the ability to create your own. It also advises the best time to send emails based on AI algorithms.

Its free plan is offered for up to 300 emails per day, but at the price of including their branding. The paid plans start at £15 per month all the way through to a bespoke package based on your email goals.

Send in Blue screenshot

Price: Free to £30/month.

Integrations: Include Shopify, Magento, Drupal, WordPress and WooCommerce.

Email templates: Yes

Contact database: Yes

Constant Contact

Founded all the way back in 1995, Constant Contact is an old-timer in the email marketing world.

It’s great for beginners, offering easy management of contact lists, email templates, and marketing calendars. Its real-time monitoring and reporting functionality is good, as is their graphics library and social sharing tools.

Their workflow and automation development tool is user-friendly, although its email templates are a bit underwhelming.

Constant Contact screenshot

Its integrations include Shopify, BigCommerce and Magento as well as Facebook Ads.

Their basic plan at £15 per month is fine for smaller enterprises with modest email marketing goals. However, at £30 per month, the Email Plus plan allows for more targeted campaigns, targeted automation such as a welcome email series, behavioural email series, and A/B testing. Email Plus also offers extras such as coupons, polls, surveys, and online donations.

Constant Contact excels at its customer support, offering a wide range of ways to access help, and a vast library of resources. 

Price: 1-month free trial, then £15/month for Email tariff, £30/month for Email Plus.

Integrations: Include Shopify, BigCommerce and Magento

Email templates: Yes

Contact database: Yes


Best for small businesses & enterprises

Once an underdog, ActiveCampaign is now one of the most popular email marketing tools with over 130,000 small businesses customers.

ActiveCampaign offers a collection of customer experience automation (CXA) tools – from SMS & email marketing to site messaging and CRM functionality.  

At the heart of ActiveCampaign’s platform is the automation builder; A visual canvas for building automated marketing sequences across channels

Unlike some tools that require expensive consultants and training to use, ActiveCampaign’s intuitive design enables anyone to craft powerful email automation sequences from scratch or by importing one of their 500+ automation recipes.

While email A/B testing is offered by most tools in the top 10, ActiveCampaign goes one step further by allowing you to run A/B split tests of entire automation sequences. This means you can test anything – from the number of touchpoints to the delays between emails and beyond. All of this ensures that your marketing improves with time – on autopilot. 

As an all-in-one sales and marketing tool for small businesses, ActiveCampaign comes with an in-built CRM system to manage yours sales, live chat, and of course email marketing automation in one place.

And, incredibly, they’ve done all of this with a price tag that’s 1/10th of many email marketing tools featured in this guide – starting at $9/month.

Our survey respondents using ActiveCampaign were overwhelmingly positive about it – and it was one of the most likely tools that businesses of all sizes were likely to move to. 


The ultimate email marketing tool, MailChimp has helped over 10 million users with their email newsletters and campaigns — and we’re one of them.

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