You’ve probably heard of email marketing, but you may not know all there is to it. In this comprehensive guide, you’ll learn everything you need to know about email marketing so that you can take your business to the next level. From the Best Email Marketing Tools, best free email marketing tools, bulk email marketing services to 10 email marketing platform, we’ve got you covered. So don’t miss out—start planning your next campaign today!

How to Start email marketing?

Email marketing is the process of sending automated messages to interested individuals in order to promote a product or service. Email marketing can be used for a variety of purposes, including selling products, services, or ideas.

The benefits of email marketing include the following:

1. Increased brand awareness

2. More leads and sales

3. decreased postage costs

4. increased response time and efficiency

5. increased ROI

To start email marketing, you will need to first understand what it is and how it works. Once you have a good understanding of the basics, you can begin to create and send automated messages to interested individuals.

How to Use Email Marketing to Grow Your Business.

Best Email Marketing Tools

The first step in using email marketing to grow your business is understanding its purpose. Email marketing is used to promote and sell products or services through electronic messages. Email marketing can be used in a number of ways, including direct mail, online advertising, and social media.

Direct mail is the most common form of email marketing and it involves sending bulk letters or emails to subscribers that are meant to persuade them to buy a product or service. By doing this, you can reach more people at a lower cost than if you would have had to send individual messages each time someone interested in your product or service requests information.

Online advertising is another way to use email marketing and it involves placing ads on websites and other online platforms like Facebook, Google+, LinkedIn, Twitter, and Instagram. This type of advertising allows you to target specific individuals or groups of people who may be interested in your product or service. By targeting these audiences, you can save on postage costs and get more clicks from potential customers.

Social media is another great way to use email marketing because it allows users to communicate with one another directly. This type of communication allows you to build relationships with customers and followers which will help you sell your product or service more effectively. With social media, you can also share photos and videos of what your product or service looks like, how easy it is to use, and how good it tastes.

How to Use Email Marketing to Increase Your Sales

The second step in using email marketing for sales growth is knowing how best to market your product or service through specific channels such as print magazines, billboards, radio stations, television shows/movies, newspapers/magazines, etc.. In order for your message (email) to reach as many potential customers as possible, it must be well-written and compelling enough for people willing read past the initial sign-up date/message box prompt(s). Additionally: You should also make sure that all aspects of the email (headers included) comply with all applicable spam filters before submission; otherwise certain parts of the customer’s contact history will be inadvertently exposed when they open an attachment from an unknown sender (i.e., an unsolicited telemarketing call).

You can also increase sales by using tigerdirect Promo Codes throughout this guide!

Best Email Marketing Tools

Best Email Marketing Tools


Because it has the features that the majority of businesses require without being overly complicated or confusing, Mailchimp is the best email marketing software overall. Campaigns can be planned, A/B tested, and reports with open rates, click-through rates, unsubscribe rates, and other metrics can be obtained. In addition, of the software we tested, it offers the most generous free-forever plans.


  • Free-forever plan (up to 2,000 contacts)
  • Simple to build and modify campaigns
  • Clear reporting that enhances upcoming sends
  • combines with a huge number of software platforms


  • For larger contact lists, expensive (more than 15k subscribers)
  • minimal phone support
  • Not intended for sophisticated marketing teams.


The best email marketing software for automation is ActiveCampaign, which offers hundreds of pre-built automations to assist you in customizing campaigns for each subscriber. As you set up the platform, there are help guides available everywhere, and ActiveCampaign offers prompt, courteous customer service.


  • Excellent automation tools that streamline client interactions
  • Quick, friendly, and helpful customer service
  • Data migration and implementation services are included for all plan levels.
  • Free CRM with built-in sales automation (For a limited time)
  • has more than 850 connections to the most widely used programs.


  • The learning curve can be difficult.
  • The Lite plan has few features (and includes ActiveCampaign branding)
  • Plans quickly increase in cost as contacts increase.


Because of its drag-and-drop interface, MailerLite is the simplest email marketing program to use and enables you to easily create the design you want. The company’s mission is centered on simplicity, so the software has a streamlined and clean appearance.


  • drag-and-drop interface for creating emails
  • Plan with no cost for up to 1,000 contacts
  • Email assistance
  • There are many email templates available.


  • Does not include CRM features (Though it allows for integration)
  • just a few integrations
  • To open an account, a lot of company information is required.


Because it has excellent tools and reporting for all of your marketing campaigns across various channels, Hubspot is the best all-in-one marketing suite (website, social, email marketing, and more). With Hubspot’s CRM, you can keep track of every contact information and draw customers through lead forms, live chat, and online advertisements.


  •   Comprehensive marketing suite with capabilities for email marketing, social media, and blogging
  • Email deliverability rates are maintained by the email health tab.
  • Pay for contacts you are actually marketing to only.
  • Follow leads throughout their purchasing process
  • Online training tools that are useful


  • neither offers a low-cost nor a free plan.
  • Not for companies looking only for email marketing tools
  • It is challenging to integrate a different CRM, such as Salesforce or Pipedrive
  • rapid learning


The most cost-effective option is Moosend, not only because its paid plans are more affordable than most of those on the market, but also because you can choose to pay either by the number of subscribers or the number of emails sent, whichever is more affordable for you. Additionally, its tools are simple to use and make it simple to send your audience engaging emails at the appropriate times.


  • Cheapest plan prices
  • the choice to only pay when sending emails
  • Utilize a template from the library or one that is simple to customize


  • From a Gmail or Hotmail address, emails cannot be sent.
  • lesser-developed user interface
  • just a few integrations

Best Free Email Marketing Tools

Best Email Marketing Tools


A great place to start your email marketing program if you intend to scale it quickly is Mailchimp, one of the most well-known email marketing apps thanks to its friendly branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.

Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its approachable editor, which includes helpful hints and best practices along the way. For instance, a sidebar reminds you, as you set up a subject line, about the ideal character count, how to use emojis, and other things.


You can find everything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing features. You can add extra HubSpot tools for CRM, complete marketing automation, customer service, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers everything you need to know to create stunning, successful campaigns in HubSpot, is the next stop for those who are new to HubSpot or email marketing in general.


The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made templates for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create new campaigns and unique templates by providing blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more.

Your emails don’t just have to be text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, embed videos, pull in your most recent blog posts, and more. Instead of just sending digital letters, it’s a great way to send interactive emails.


Even though Moosend isn’t the most efficient email marketing tool we tested, it makes up for this with generous free plan allowances and strong segmentation options for eCommerce businesses.

The drag-and-drop functionality to add elements and the rich text editor in the email builder function as expected. Once your eCommerce site has been connected, select the Revenue Dashboard tab to view a summary of the precise steps your email marketing campaigns took to generate sales.


You’ll need to rely on automation more and more as you use your email marketing tool. Sendinblue provides a variety of templated automation flows based on your goals. It can be difficult to find marketing automation software that is truly free. You can choose your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.

Even with this level of sophisticated automation, setting up an account and editing emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automation workflows.

Bulk Email Marketing Services

Best Email Marketing Tools
  1. SMTP

SMTP offers a very generous free trial that lasts for a month even though it doesn’t have a free plan. It provides reliable email delivery services at an affordable price, making it a necessary tool if you’ll be sending a lot of emails as well as a practical solution if you frequently send transactional emails.

• Features

  • rapid delivery times
  • An email address suppression Reputation Defender
  • Transactional emails in abundance
  • Validation of email lists
  • integration with marketing tools that is plug-and-play
  • Complete reporting
  • delivery guidance
  • Management of inbox placement
  • Reputation management for IP
  • 24/7 knowledgeable internal customer support
  • supervised onboarding
  1. Sendinblue

With a drag-and-drop interface, Sendinblue’s bulk email marketing service offers automation, email templates, and more. In order to personalize your email marketing, you can use it to segment your email marketing list based on demographics and interests and combine that data with contact details. We particularly like the feature that lets you send emails at precisely the right time for each contact (available on higher-level paid plans).

• Features

basic attributes:

  • Designer of email campaigns (mobile-friendly designer)
  • library of email templates
  • SMS advertising
  • Personalization of SMS and email chat

Features of higher-level plans:

  • Testing A/B
  • Sendinblue logo removal Send time improvement
  • Build landing pages
  • Instagram Ads
  1. Omnisend

Owners of eCommerce businesses and others will love the bulk email marketing services offered by Omnisend. It offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are, integrates with your shop to give you better customer targeting and crucial insights into shopping behavior. Omnisend provides funnels with simple drag-and-drop control, automations, product analytics, and a template library.

• Features

  • collection of templates
  • Create emails with your brand in mind by including products and dynamic discount codes, then saving them as presets.
  • editor with drag and drop
  • Adaptive discount rates
  • There are pre-built workflows in the Automations Library.
  • Drag-and-drop editing of a workflow
  • Customer analytics, segmentation, and insights powered by AI
  • TCPA and GDPR compliant forms and automated messages that can be customized
  • Detailed as well as overall sales and performance metrics
  1. Elastic Email

Elastic Email is a simple-to-use, free service for sending out bulk emails. For each marketing campaign, you can manage your recipient list, and the platform has autoresponders. The platform also has a WordPress plugin for those WordPress users out there and web forms you can attach to emails. You can integrate Elastic Email with the apps you already use because it provides API access. Elastic Email also has features for A/X testing and supports sub-accounts.

• Features

  • Upload your own HTML email template or use an email designer
  • listing control
  • Options for sending and scheduling
  • Autoresponders
  • countless web forms
  • plugin for WordPress subscribers
  • Page landings
  • Tags and personalized fields
  • segmentation capabilities
  • countless sub-accounts
  • Email workflows and automation
  • Testing A/X

Tips for Successfully using Email Marketing.

When starting an email marketing campaign, there are a few key things to keep in mind. You must create a good email content, choose the right target audience, and make sure your emails are relevant and compelling.

Tips for Increasing Your Email List Size

The first step in increasing your email list size is by creating engaging and relevant email campaigns. Try to focus on issues that your customers care about, and make sure you’re providing valuable content and useful resources to your subscribers.

Subsection 3.3 Tips for Increase Your Engagement with Your Emails.

Make sure you use effective delivery methods (such as Images, Videos, or Tables of Content) to engage your readers and increase their engagement with your emails. Use targeted language and images to grab attention, and include helpful tips, excerpts from other articles, or just general information that will help improve customer satisfaction.

Tips for Increase Your Email Response Rate

By increasing your response rate within minutes of receiving an email, you can ensure that more people receive your message than necessary. Make sure to test different delivery methods and run multiple campaigns on different days to see which one works best for you. By following these tips, you should be able to successfully run an email marketing campaign that brings in more business than ever before!


Email marketing can be a great way to grow your business. By using effective email marketing strategies, you can increase sales, increase customer loyalty, and increase your email response rate. With the right tools and techniques, you can be successful in reaching your target market and growing your business.

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