Best Email.Marketing – I was always busy looking for something that could help me build my Email list for a large number of targeted people at the same time. This is how I found out about this software that does all the work for you in a very easy and useful way. It helps you to reach many new potential customers out there in a very smart way without even having your own contact forms.
With the right email.marketing campaign, you can get your content, products and services directly to your clients and potential customers. Email marketing is one of the best ways to generate leads and sales from existing or new subscribers. Here’s how to set up an email marketing campaign and optimize your emails to convert them into sales.
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
Email marketing is one of the key tactics for modern businesses to increase sales and boost above your competitors. But even though email marketing is still alive and kicking, you are not. Because you’ve already read this article and know, how to get the most out of your Email.Marketing!