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Best Email Online Marketing

Here’s the truth, building an email list is one of the best methods available today. You can get a lot of information from an email marketing campaign, like if people like or hate your offer, if they’re still interested in it after time, and other data points that can be used to shape and reshape the offer until you’ve found a profitable one. The fact is: building an email list can and will help you. For example, check out how one company increased their sales by 377 percent and another grew search traffic by 135 percent by leveraging their email lists . This list is comprised of the best email online marketing companies I know of.

Are you using email online marketing for your business? If you’re not, then you’re missing out on a big opportunity. You need to get on board now! My name is Lara and I’d like to show you a couple of examples of successful email marketing campaigns so that you can begin to see how it all works.

MailerLite – Best For the Essentials at an Affordable Price

MailerLite

Visit MailerLite

  • PRICE STARTS AT $0
  • PREMIUM PLANS START AT $10/MO
  • ALL BASIC EMAIL FEATURES
  • A/B TESTING TOOLS

TRY MAILERLITE FOR FREE

MailerLite offers all of the essentials with none of the frills.

It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.

It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

MailerLite AB Testing

I’d recommend MailerLite for those of you who want simple email software at an affordable rate.

Here’s a look at the price points for MailerLite:

  • Up to 1,000 subscribers — $10 per month
  • 1,001 – 2,500 subscribers — $15 per month
  • 2,501 – 5,000 subscribers — $30 per month
  • 5,001 – 10,000 subscribers — $50 per month
  • 10,001 – 15,000 subscribers — $75 per month
  • 15,001 – 20,000 subscribers — $100 per month
  • 20,001 – 25,000 subscribers — $120 per month
  • 25,001 – 30,000 subscribers — $140 per month

The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.

There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.

 ActiveCampaign

ActiveCampaign

ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).

Key Features:

  • Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
  • Personalize your emails based on any contact information you have.
  • A/B testing to find the best-converting emails.
  • Use simple split testing to make your emails get more opens, clicks, and buys.
  • Built-in landing page builder.

Pricing:

Pricing starts at $9/month.

 Sender

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender dashboard screenshot

Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

Omnisend – Best Omnichannel Email Marketing Platform

Omnisend

Visit Omnisend

  • PRICE STARTS AT $0
  • TAILOR-MADE FOR ECOMMERCE BUSINESSES
  • PRE-BUILT AUTOMATIONS
  • CROSS-CHANNEL SALES TRACKING

TRY OMNISEND FOR FREE

Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.

They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.

All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.

They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Omnisend automated actions for customers.

Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.

Below is the Omnisend pricing breakdown:

Free — $0

  • Up to 500 emails per month and reach up to 50 contacts
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports

Standard — $16 per month

  • Up to 6000 emails per month and reach up to 500 contacts
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Unlimited emails per month
  • Up to 3933 SMS per month
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Omnisend does not base its plans on annual contracts.

I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support are a must-have, too.

 Drip

Drip

Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.

Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.

Key Features:

  • Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized email marketing campaigns.
  • Communicate with your customers no matter where they are, from email to SMS to social and beyond.
  • Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better marketing decisions.
  • SMS automation to drive engagement with buyers.
  • Segmentation and reporting on email campaigns.

Pricing:

Drip offers a free trial. Pricing starts at $19/month.

 Sendinblue

Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

sendinblue email editor

PostMark

PostMark is another popular email service provider among developers. It is primarily focused on transactional emails, and since it doesn’t feature bulk promotional email sending, it has managed to create a strong reputation for itself.

This no-fuss email service provider offers metrics for performance and email tracking, and its email automation feature makes it an excellent tool for businesses on a budget Pricing for PostMark starts from $10 in a month, which is a bit expensive when compared with other service providers.

For $10, you get 10,000 emails. The pricing scales depending upon the number of emails, going as high as $1,200 for 5 million emails in a month. You can even get a dedicated IP if you want.

 FastMail

One of the oldest email service providers in the industry, FastMail is a great option for those of you looking for a premium service that costs as much as a basic email service provider. It supports IMAP and PGP, but doesn’t offer end to end encryption, so it’s not as advanced security-wise as others in the same niche. However, FastMail does provide two factor authentication and spam filtering to keep your emails safe.

The pricing starts from $3 per user, per month. Each plan also starts with a 30-day free trial. They have several tiers you can choose from.

 Keap

Keap

Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is it’s automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.

Key Features:

  • Advanced marketing and sales automation, customizable campaigns, and app integration to power growth.
  • Automatically capture new leads, assign tasks, and trigger personalized messages.
  • Manage your contacts and leads in Keap and sync your Outlook and Gmail.
  • Revenue reports and analytics help drive smarter brand decisions.

Pricing:

Keap offers a free trial. Pricing starts at $79/month.

Conclusion

Email online marketing is the easiest way to market online. If you are not using this amazing tool, are you really up-to-date with the latest trends in the industry?

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